Twitter Webinar Series: How to Engage and Build Followers · 2 Twitter Webinar Series: The Why and...
Transcript of Twitter Webinar Series: How to Engage and Build Followers · 2 Twitter Webinar Series: The Why and...
1
Hope Warshaw, MMSc, RD, CDE, BC-ADMTwitter: @HopeWarshawJohnson & Johnson Diabetes Institute Faculty and Social Media Consultant
3Twitter Webinar Series:
How to Engage and Build Followers
2
Twitter Webinar Series:The Why and How
Part 1 Why and How to Get Started
Part 2 How to Tweet
Part 3 How to Engage and Build Followers
Part 4 How to Participate in a Twitter Chat
3
• Determine your time commitment
• Define engagement and building
• Describe strategies to engage community
• Identify tips to build community
• Outline ways to analyze and evolve your process
Webinar Goals
4
Realities about engagement in social media:
• Requires time
• Takes long-term commitment
• Consistent engagement leads to growth
• Building community is organic: must “seed and feed” to grow
Ask yourself
• What is importance of this engagement to my career, business, brand, profession?
• What time do I have/want to commit to social media on ongoing basis?
• What social media platform serves my purposes best?
• Can I get assistance with any aspect?
Determine Your Time Commitment
5
Engagement and Building
Engagement:
• Interaction with your desired community
Building:
• Increase your followers, your voice/impact
Engagement = Building Community
6
Engage to Build – Takes Time, Effort
7
• Tweet to/about people, entities you want as followers
• Use retweet, quote tweet
• Be present, as well as a presence
• Offer value-added, reliable content
• Be true to your social media voice, niche; evolve it
Strategies to Engage Community
8
Set goals for weekly, monthly increase in followers
• Starting now: add 5 – 10 followers/week
Increase following to increase your followers
• Watch ratio of following to followers, ideally more followers
Transparency of Twitter gives you BIG assistance
• Look at following and followers of colleagues, healthcare professionals (HCPs), people with diabetes, peer support communities, entities; add to your following
• Use hashtags to identify people, entities to identify for following: meetings, events, presentations, webinars, Twitter chats (ex: JJDiabetesInst)
Add to your following people, entities
• With significant following, likely to follow you back
• At least moderate Twitter activity
• Explore suggestions from Twitter
Tips to Build Followers
9
People and Entities to Follow in the Diabetes World
National and global associations and organizations
• e.g. AADE, ADA, IDF, JDRF
US government agencies
• e.g. NIH/NIDDK, CDC, CMS, HHS
Colleagues who are active and engaged on Twitter (you align with)
Peer support communities and people engaged
Diabetes and health media/publications you follow and value
• Consumer magazines
• Professional publications
• Professional journals
Peer support communities and people engaged
10
Tweet to Promote Our ProfessionTogether let’s be change agents!
Reality: most people with diabetes, affected by or at risk…
• Don’t know that diabetes educators (us) exist
• Aren’t referred to diabetes self-management education and support or national diabetes prevention program or Medicare diabetes prevention program services
We can help manage, educate and support to improve outcomes
Social media presents an opportunity for us (collectively) to spread the word widely, increase awareness, at essentially no cost
Join me, others to promote our profession and our services
11
Tools to Track, Analyze and EvolveExamples of free tools to use, try, determine best fit for needs
Hootsuite Twitter.com
12
Twitter:How to Engage and Build Followers
Webinar covered:
• Determine your time commitment
• Define terms engagement and building, discuss how interrelated
• Strategies to engage with community
• Tips to build followers
• Tools to analyze and evolve
13
Set your time, engagement and building goals (handout Your Goals for Action)
Lurk and learn continuously, consistently
• Observe Twitter chats: #JJDiabetesInst, #DSMA
• Follow Twitter feeds of active colleagues and engage
Seek assistance (colleague, teen)
Listen to other webinars in this 4 part series
Your Next Steps
14
For more information visit www.jjdi.com. Become a member and opt in to be notified about our
new programs, publications and more!
Follow us on Twitter @JJDiabetesInst to receive timely and important updates about diabetes
Subscribe to our YouTube channel to view our clinical videos and webinar chapters