Twitter Valor_PI

Building an open network of IP intelligence: The case of Valor_PI

in Portugal

Marco DinisVasco Sousa

Sandro Mendonça

PATLIB2010 | Dresden | 1 June 2010

segunda-feira, 7 de Junho de 2010

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twitter.com/Valor_PI

WHAT Valor_PI

! Origin! Why Twitter?

! What is happening in the IP World?

! Triple helix model

! 3 main motivations

! Building Communities

! Strengthening Communication

! Developing Intelligence


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WHAT Valor_PI

! ObjectivesCreate an IP Intelligence Capability in Portugal with a public service philosophy

Be a fast resourse on IP news in the lusophone community

Be a benchmark to other institutional twitters

Practical focus of information

Intellectual leadership in IP strategic issues

! Editorial Statute

! Good Practices


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COMMUNITIES

! Co-Creation (Report)

! Informal IP Thinking Group

! Open IP Days

! UIPP – Units for Industrial Property Promotion


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WHY Valor_PI

! Lusophone Countries 250 M PT speakers (2nd language in twitter)

! PT e-Government Strategy

! 723 patents | 19.000 tm | growing in international

indicators

! Moderate Innovators in the Innovation Scoreboard

! Intensive use of the internet and mobile phones


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HOW Valor_PI

! http://twitter.com/Valor_PI

! Valor_PI Newsletter


http://twitter.com/Valor_PI

http://twitter.com/Valor_PI

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BENCHMARKING

! Following 4 twitters (WIPO / EPO / OHIM /DKPTO)

! Launched 1st Mars 2010 (DKPTO 21st April 2009)! More than 450 tweets (DKPTO 231)

! Around 160 followers (DKPTO 201)

! Followers Profile

! IP State


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BENCHMARKING


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FOLLOWERS PROFILE


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IP STATE

! This figure represent the contents coverage on IP main information sources


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THE FUTURE! Consolidate Atlantic Triangle

! Portuguese / English

! Exclusive Contents

! Followers and Community Summit

! Editor for one day

! Direct Invitations

! Integrate Twitter in public and private platforms

! Triple Helix Funding

! Develop an Surveillance System to PT Economy Competitiveness…


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Thank your for listennig Marco DinisVasco Sousa

Sandro Mendonça


[email protected]


mailto:[email protected]

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Twitter Valor_PI

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