Twitter Uses & Tips

Internet Marketing & Social MediaKansas City

June 28, 2011

Mary D. Padilla

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Twitter & TweetingTwitter & Tweeting

• Social networking and micro-blogging serviceutilizing instant messaging, SMS or a webinterface.

• Kinds of tweets: entertainment, information,special campaigns for events or fundraising,etc.

• Timing: Weekdays 3-5 p.m. Tuesdays aretypically slow days per studies.

Beginner BasicsBeginner Basics

• Use a photo of yourself. Studies show that peopleare more responsive to faces than logos or othericons.

• Make sure your handle is not too long. The longerit is the less characters you have to tweet.

• In your description, make sure you providepeople with a clear understanding of who you areand what to expect.

• Include a link to a website, LinkedIn profile orother, like your AboutMe.com profile.

What Makes For Success?What Makes For Success?

• Awareness of what you represent/your brand

• Understanding of who your audience is

• Understand expectations from followers

• Transparency

• Keeping to key areas of interest and usinghashtags for those, i.e. #kcroyals, #IMSMKC,#kcstorms, etc.

TipsTips

• Use specific messaging for each social mediaoutlet. Not all content is pertinent for eachaudience and may be seen as spam.

• Do your research. Look at lists of people youfollow, search key words and follow tradepublications/organizations in your areas ofinterest.

• If you schedule tweets in advance, check in forresponses.

TipsTips

• Tweet when you have time for conversations.

• Use social media manners.

• Post photos. Instagram allows for this, and isanother social media outlet. It encouragesinteraction with followers.

• If you need help, crowdsource. Ask yourTwitter community questions.

Remember…Remember…

• Online influence is influence online. It doesnot replace the influence of your IRL (in reallife) network.