Dentists Miami | Miami Dentists | Dentists in Miami | Miami Dentistry
Twitter users in Miami: who are they? by E.life
-
Upload
elife -
Category
Social Media
-
view
665 -
download
1
description
Transcript of Twitter users in Miami: who are they? by E.life
![Page 1: Twitter users in Miami: who are they? by E.life](https://reader033.fdocuments.in/reader033/viewer/2022060108/554f0789b4c90577698b52b5/html5/thumbnails/1.jpg)
![Page 2: Twitter users in Miami: who are they? by E.life](https://reader033.fdocuments.in/reader033/viewer/2022060108/554f0789b4c90577698b52b5/html5/thumbnails/2.jpg)
2004 2011 2012 2013
![Page 3: Twitter users in Miami: who are they? by E.life](https://reader033.fdocuments.in/reader033/viewer/2022060108/554f0789b4c90577698b52b5/html5/thumbnails/3.jpg)
Mexico, DF
Recife
São Paulo
Frankfurt
MadridLisbon
Adelaide
Miami
![Page 4: Twitter users in Miami: who are they? by E.life](https://reader033.fdocuments.in/reader033/viewer/2022060108/554f0789b4c90577698b52b5/html5/thumbnails/4.jpg)
“Every successful company of the future will be a data-driven company.”
![Page 5: Twitter users in Miami: who are they? by E.life](https://reader033.fdocuments.in/reader033/viewer/2022060108/554f0789b4c90577698b52b5/html5/thumbnails/5.jpg)
![Page 6: Twitter users in Miami: who are they? by E.life](https://reader033.fdocuments.in/reader033/viewer/2022060108/554f0789b4c90577698b52b5/html5/thumbnails/6.jpg)
www.getdatabliss.com
Preferences
Places People
BuzzMonitor
Pricing
Consumer-Centered
First generation
tools
Brand-Centered
![Page 7: Twitter users in Miami: who are they? by E.life](https://reader033.fdocuments.in/reader033/viewer/2022060108/554f0789b4c90577698b52b5/html5/thumbnails/7.jpg)
www.getdatabliss.com
Preferences
Places People
BioBrand MentionsIntention / ActionAppsRTs
Price or cost MentionsBrand mentionsBuying intention
LocationCheck-ins
BioBrand mentionsIntention / ActionPersonality Traits
BuzzMonitor
Pricing
![Page 8: Twitter users in Miami: who are they? by E.life](https://reader033.fdocuments.in/reader033/viewer/2022060108/554f0789b4c90577698b52b5/html5/thumbnails/8.jpg)
www.getdatabliss.com
Monitoring
Analytics Big Data
Buzzmonitor
Social CRM
![Page 9: Twitter users in Miami: who are they? by E.life](https://reader033.fdocuments.in/reader033/viewer/2022060108/554f0789b4c90577698b52b5/html5/thumbnails/9.jpg)
How?
![Page 10: Twitter users in Miami: who are they? by E.life](https://reader033.fdocuments.in/reader033/viewer/2022060108/554f0789b4c90577698b52b5/html5/thumbnails/10.jpg)
Deep profiling
![Page 11: Twitter users in Miami: who are they? by E.life](https://reader033.fdocuments.in/reader033/viewer/2022060108/554f0789b4c90577698b52b5/html5/thumbnails/11.jpg)
Methodology Consumer-Centered Media
Our goal was to profile locals or tourists Miami.
Buzzmonitor 5.000 Twitter users who checked-in Miami places during the last semester and analyzed their timelines.
360.000 tweets analyzed between 01/01/2014 a 04/09/2014
![Page 12: Twitter users in Miami: who are they? by E.life](https://reader033.fdocuments.in/reader033/viewer/2022060108/554f0789b4c90577698b52b5/html5/thumbnails/12.jpg)
![Page 13: Twitter users in Miami: who are they? by E.life](https://reader033.fdocuments.in/reader033/viewer/2022060108/554f0789b4c90577698b52b5/html5/thumbnails/13.jpg)
General Profile of who have been in Miami
Total: 224.709 tweets
Where are they from? (%)
Men: 64%
Women: 36%
According to Miami Beach Tourist
Demographics, Men are 68% of Miami’s visitors,
and women are 32%
Gender (%)USA – 75% of total, been the top 10 States (% of USA):
Other countries – Top 10 countries (% of other countries):
71.3
12.33.1 2.3 2.1 1.6 1.6 1.1 0.8 0.7
Florida New York California DC Illinois Pennsylvania Atlanta Texas New Jersey Arizona
29.9
10.7 10.65.7 5.5 4.9 3.7 3.3 2.7 2.5
Brazil Mexico Argentina Colombia Chile Venezuela Paraguay Turkey England Panama
![Page 14: Twitter users in Miami: who are they? by E.life](https://reader033.fdocuments.in/reader033/viewer/2022060108/554f0789b4c90577698b52b5/html5/thumbnails/14.jpg)
General Profile of who have been in Miami
Family
4.259 tweets from people who write on their bio to be fathers
2.454 tweets from people who write on the bio to bemothers
7.155 tweets from people who write on their bio to be married
![Page 15: Twitter users in Miami: who are they? by E.life](https://reader033.fdocuments.in/reader033/viewer/2022060108/554f0789b4c90577698b52b5/html5/thumbnails/15.jpg)
General Profile of who have been in Miami
12.211.7
10.6
8.98.1 8.1
7.1
5.95.4
4.13.3
Profession (%) Language (%)
English – 92,0%
Spanish – 2,8%
Portuguese – 2,2%
Source: 75.000 posts Source: 360.000 posts
![Page 16: Twitter users in Miami: who are they? by E.life](https://reader033.fdocuments.in/reader033/viewer/2022060108/554f0789b4c90577698b52b5/html5/thumbnails/16.jpg)
General Profile
Apps (%)
0.4
0.5
0.5
0.5
0.6
0.6
0.6
1.1
1.3
1.3
1.3
1.9
1.9
2.0
2.2
7.0
7.9
9.7
22.1
28.9
plume for android
twitter for android
twitter for blackberry
tumblr
twitter for mac
tweetlogix
twittascope
ios
tweetdeck
hootsuite
tweetbot for ios
twitter for ipad
tweet button
echofon
web
twitter for android
foursquare
twitter for iphone
74,4% of the posts were made from mobile platforms
1/3 of the posts from iOSplatforms
8,8% of the posts from Android platforms
Source: 360.000 posts
![Page 17: Twitter users in Miami: who are they? by E.life](https://reader033.fdocuments.in/reader033/viewer/2022060108/554f0789b4c90577698b52b5/html5/thumbnails/17.jpg)
![Page 18: Twitter users in Miami: who are they? by E.life](https://reader033.fdocuments.in/reader033/viewer/2022060108/554f0789b4c90577698b52b5/html5/thumbnails/18.jpg)
Places Visited
Check - ins (%)
Beaches – 28,6% Airport – 20,0% Bars – 8,9%
Parks – 5,3% Hotels – 4,6%Coffee shops – 7,5%
Restaurants – 8,4%
Source: 23.210 posts
![Page 19: Twitter users in Miami: who are they? by E.life](https://reader033.fdocuments.in/reader033/viewer/2022060108/554f0789b4c90577698b52b5/html5/thumbnails/19.jpg)
![Page 20: Twitter users in Miami: who are they? by E.life](https://reader033.fdocuments.in/reader033/viewer/2022060108/554f0789b4c90577698b52b5/html5/thumbnails/20.jpg)
TV
TV Shows (%)
Source: 2.952 posts
6.4
7.5
11.6
12.4
52.4
House of Cards
The Walking Dead
Game of Thrones
Scandal
Oscar
16.4
15.0
13.2
10.5
2.0
EllenDegeneres
The Oscar'sselfie
Oscar forVenezuela
Bradley Cooper The Oscar'spizza
Highlights (% of Oscar’s buzz)
![Page 21: Twitter users in Miami: who are they? by E.life](https://reader033.fdocuments.in/reader033/viewer/2022060108/554f0789b4c90577698b52b5/html5/thumbnails/21.jpg)
TV
Source: 2.952 posts
7% of the posts related people
watching Netflix
31,8% of the posts used the TVTag’s (ex Get Glue) hashtag to tell their social networks what they were watching.
This platform uses gamification strategies to attract and generate frequent users. The more they watch TV programs and tell it to
their networks, the more stickers they get as a prize. Those badges are used therefore as an identification of an frequent user.
63% of the posts related people
watching Youtube
![Page 22: Twitter users in Miami: who are they? by E.life](https://reader033.fdocuments.in/reader033/viewer/2022060108/554f0789b4c90577698b52b5/html5/thumbnails/22.jpg)
![Page 23: Twitter users in Miami: who are they? by E.life](https://reader033.fdocuments.in/reader033/viewer/2022060108/554f0789b4c90577698b52b5/html5/thumbnails/23.jpg)
Music
Singers and bands (%)
Source: 2.313 posts
1.9
2.9
5.8
8.6
8.7
14.9
19.8
33.3
Nicki Minaj
Coldplay
Justin Timberlake
Lard
Beyonce
Miley Cyrus
Drake
Justin Bieber
Justin Bieber’s arrest was Miami’s hot topic. As well his single with Selena Gomez.
![Page 24: Twitter users in Miami: who are they? by E.life](https://reader033.fdocuments.in/reader033/viewer/2022060108/554f0789b4c90577698b52b5/html5/thumbnails/24.jpg)
Music
Top radios (%)
Source: 330 posts
87% of the posts related people
listening toPandora Internet
Radio
3% of the posts related people
listening to Tune in Internet Radio
3% of the posts related people
listening toMixcloud Internet
Radio
![Page 25: Twitter users in Miami: who are they? by E.life](https://reader033.fdocuments.in/reader033/viewer/2022060108/554f0789b4c90577698b52b5/html5/thumbnails/25.jpg)
![Page 26: Twitter users in Miami: who are they? by E.life](https://reader033.fdocuments.in/reader033/viewer/2022060108/554f0789b4c90577698b52b5/html5/thumbnails/26.jpg)
Social Networks
Besides Twitter, people in Miami also use
7
62
64
100
142
167
300
609
666
1743
viber
Google+
skype
Tumblr
Snapchat
foursquare
![Page 27: Twitter users in Miami: who are they? by E.life](https://reader033.fdocuments.in/reader033/viewer/2022060108/554f0789b4c90577698b52b5/html5/thumbnails/27.jpg)
![Page 28: Twitter users in Miami: who are they? by E.life](https://reader033.fdocuments.in/reader033/viewer/2022060108/554f0789b4c90577698b52b5/html5/thumbnails/28.jpg)
Sports
Top sports (%)
1.3
4.1
10.3
11.5
12.3
12.4
12.6
12.8
21.7
Zumba
Skate
Soccer
Basket
Yoga
Baseball
Bicycle
Golf
Run
566 check-ins in gyms
Total: 3.199 posts
![Page 29: Twitter users in Miami: who are they? by E.life](https://reader033.fdocuments.in/reader033/viewer/2022060108/554f0789b4c90577698b52b5/html5/thumbnails/29.jpg)
![Page 30: Twitter users in Miami: who are they? by E.life](https://reader033.fdocuments.in/reader033/viewer/2022060108/554f0789b4c90577698b52b5/html5/thumbnails/30.jpg)
Brands
People in Miami talk about (%)
Base: 7.106 depoimentos
3.0
3.6
4.0
4.3
4.7
5.7
9.9
13.4
18.3
Subway
Microsoft
Samsung
Walmart
Amazon
Coca-Cola
Nike
Starbucks
![Page 31: Twitter users in Miami: who are they? by E.life](https://reader033.fdocuments.in/reader033/viewer/2022060108/554f0789b4c90577698b52b5/html5/thumbnails/31.jpg)
BrandsTop 3
Most visited shop: Miami Beach
14,7% of posts
Main meal: breakfast:3,0% of posts
Google - 776 posts
Top product: Google Glass:
7,3% of posts
Top online application: Google Maps:
4% of posts
Starbucks - 1.204 posts Nike - 551 posts
Top app: Nike Plus:88,6% of posts
![Page 32: Twitter users in Miami: who are they? by E.life](https://reader033.fdocuments.in/reader033/viewer/2022060108/554f0789b4c90577698b52b5/html5/thumbnails/32.jpg)
#elifeDataBliss
Thank you!GetBuzzmonitor.com