Twitter - Top 1000 Executives - How they use it ?
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How the World’s Top 1000 Executives use Twitter?
7 questions
(you are going to be surprised!)
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#1- What percentage of the top 1000 executives have a Twitter account?
2% 12% 30%□ □ □
(Data collected late Jan 2014)
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Woooops…!
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Top 1000 Executives12% have a Twitter account
(on average across industries)
12%
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Top 1000 Executives12% have a Twitter account
(on average across continents)
12%
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Top 1000 Executives
#2 – What percentage of the top 1000 executives have more than 100,000
followers?
1% 4% 7% □ □ □
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Yeeeess!!
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Top 1000 Executives
1% of the top 1000 executives have more than 100,000 followers
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#3 - Who is #1 ?
(difficult)
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Tim Cook?
Jeff Bezos?
Marc Benioff?
Richard Branson
Marissa Mayer
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#1 Bill Gates (Microsoft) with 14.7M followers
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Top 1000 Executives
#5 - Who are the 3 executive women having more than 100,000 followers?
(Hint: you have heard of them)
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◦ Marissa Mayer (Yahoo!) with 495k followers
◦ Meg Whitman (HP) with 237k followers
◦ Sheryl Sandberg (Facebook) with 112k followers
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#6 Who are the 2 non-UShaving more than 100,000 followers?
(very hard)
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Richard Branson
Lady GagaBernard Arnault
Akio Toyoda
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◦ Emilio Azcarraga Jean (Grupo Televiso) with 1,1M followers
◦ Karl Lagerfeld (Chanel) with 331k followers
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Within the Top Execs using Twitter
% having less than 50 followers?8% 18% 28%
□ □ □
% having more than 10,000 followers? 20% 40% 60%
□ □ □
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Within the Top Execs using Twitter
◦ 18% have less than 50 followers
◦ 20% have more than 10,000 followers
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SummaryTwitter is highly selective within
the 1000 most popular executives
◦ 10 executives = 98% of the followers
◦ Within the executives using Twitter -> 2/3 work for US companies -> ½ are in media or high tech
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Thanks for participating!
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How the top 1000 companies use Twitter?