Twitter: the two-edged sword@davidjdeal@Razorfish

Twitter can help you. And hurt you.

Hurt You Help YouEmployees = amateur journalists Employees = your PR partners

Flaming tweets = daily distraction Flaming tweets = opportunity to show responsiveness

Influencers = threat to PR gate keepers

Influencers = great way to make yourself more valuable

A time waster if you lack a strategy for its use

Can enhance your marketing & PR if you employ a strategy

Some ways Razorfish uses Twitter‣Events: 2009 Client Summit #rzcs trended #4

‣Employee & client recognition (e.g., awards)

‣PR for major announcements

‣Distribution for thought leadership

‣Customer response mechanism

‣Recruitment

“The Client Summit was the tweetiest conference I had

ever been to.” -- Razorfish Client Amway

RazorfunfishOn Google first day of conference: No results for Razorfunfish

Razorfunfish Twitter Results: 18+ pages of Razorfunfish results on Google -- including blog posts, videos & purchased search ads

Thank you

‣David J. Deal

‣312-696-5056

‣david.deal@razorfish.com

‣@davidjdeal

‣@Razorfish

‣http://www.superhypeblog.com