Twitter: The Best Times to Tweet

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When are the best times to tweet? A common sense approach that works.

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When are the best times to tweet? Here's a common sense approach that works... with proof!

Transcript of Twitter: The Best Times to Tweet

Page 1: Twitter: The Best Times to Tweet

When are the best times to tweet?

A common sense approach that works.

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You know what’s really cool about Twitter?

‘sup

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You can tweet anything that you like.

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And tools like Buffer make it really easy.

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But …

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Twitter moves pretty fast.

There are “one billion” tweets every 3 days.

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… your tweets can easily get missed.

Which means if you’re not careful …

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So what you need to be asking yourself is …

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“When are the best times to tweet?”

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“That’s a great question, Brad.”

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“Thanks, uh…”

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“Patrick.”

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“Right, right…”

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“You’re not even on Twitter.”

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See, here’s the thing. Study …

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… after study …

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… after study …

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… after study …

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… tries to be definitive about this.

But they often give contrary advice.

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You can even use apps that will tell you.

(Only then? Okay…)

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But none of this has really worked for me.

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So I propose a different solution.

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Twitter is a professional social network.

During the week, people follow similar patterns.

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They go to work.

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They do some work.

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They have lunch.

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They do (some) more work.

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They go home.

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They relax.

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They go to bed.

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And on the weekends, they relax some more.

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These are all repeatable patterns.

Most followers in your timezone behave this way.

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So, to get their attention …

… you need to catch them on their downtime.

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These are the moments when they’re bored …

… and looking to be distracted.

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So they go on Twitter …

… and will see your tweets.

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To do this, break the day into 7 timezones.

Monday to Friday, this is when you should tweet.

1. Commute to work (6:30 AM - 8:30 AM)

3. Lunchtime (12:30 PM - 2 PM)

4. Late afternoon downtime (3:30 PM - 4:30 PM)

5. Commute home (5 PM - 7 PM)

6. Relax at home (7 PM - 10 PM)

7. Bedtime (10 PM - 11 PM)

2. Mid-morning downtime (10 AM - 11 AM)

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These are the key “distract me” timezones.

This is when most of your tweets should be sent.

1. Commute to work (6:30 AM - 8:30 AM)

3. Lunchtime (12:30 PM - 2 PM)

5. Commute home (5 PM - 7 PM)

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These times can also drive engagement.

But can be excluded if you don’t tweet very often.

4. Late afternoon downtime (3:30 PM - 4:30 PM)

6. Relax at home (7 PM - 10 PM)

7. Bedtime (10 PM - 11 PM)

2. Mid-morning downtime (10 AM - 11 AM)

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However, for best results and maximum ROI …

… you need to hit all these timezones. Every day.

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So, here’s a schedule for 10 tweets a day.

1. Commute to work (6:30 AM - 8:30 AM)

3. Lunchtime (12:30 PM - 2 PM)

4. Late afternoon downtime (3:30 PM - 4:30 PM)

5. Commute home (5 PM - 7 PM)

6. Relax at home (7 PM - 10 PM)

7. Bedtime (10 PM - 11 PM)

TIMEZONE

2. Mid-morning downtime (10 AM - 11 AM)

TWEETS

2

2

2

1

1

1

1

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Here’s a schedule for 15 tweets a day.

1. Commute to work (6:30 AM - 8:30 AM)

3. Lunchtime (12:30 PM - 2 PM)

4. Late afternoon downtime (3:30 PM - 4:30 PM)

5. Commute home (5 PM - 7 PM)

6. Relax at home (7 PM - 10 PM)

7. Bedtime (10 PM - 11 PM)

TIMEZONE

2. Mid-morning downtime (10 AM - 11 AM)

TWEETS

3

2

3

1

2

2

2

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And here’s a schedule for 5 tweets a day.

1. Commute to work (6:30 AM - 8:30 AM)

3. Lunchtime (12:30 PM - 2 PM)

4. Late afternoon downtime (3:30 PM - 4:30 PM)

5. Commute home (5 PM - 7 PM)

6. Relax at home (7 PM - 10 PM)

7. Bedtime (10 PM - 11 PM)

TIMEZONE

2. Mid-morning downtime (10 AM - 11 AM)

TWEETS

2

2

1

0

0

0

0

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On the weekends, you can ease off a bit.

Simply because there’s less need for distraction.

1. Relaxing during/after breakfast (8 AM - 10 AM)

3. Starbucks (3 PM - 4 PM)

4. Making dinner (6 PM - 7 PM)

5. Watching TV / chilling (8PM - 10 PM)

6. Bedtime (10 PM - 12 PM)

2. Lunchtime (12:30 PM - 2 PM)

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Here’s a good weekend schedule (8 tweets).

1. Relaxing during/after breakfast (8 AM - 10 AM)

3. Starbucks (3 PM - 4 PM)

4. Making dinner (6 PM - 7 PM)

5. Watching TV / chilling (8PM - 10 PM)

6. Bedtime (10 PM - 12 PM)

TIMEZONE

2. Lunchtime (12:30 PM - 2 PM)

TWEETS

2

1

1

2

1

1

Remember: these are all in your timezone.

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Make this easy on yourself by using Buffer.

Just set up your schedule using the times suggested in the previous slides.

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Don’t forget to space out your tweets.

Avoid posting on the hour and every half hour - stick to “natural” times (i.e., 7:37 AM)

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Your tweet schedule is important.

Using these guidelines, experiment until you find the times that work for you, then stick with it.

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Using these tips, I’ve seen the following improvements in Twitter engagement.

Clicks Retweets

Favorites Replies

My clients have experienced similar results. Try it as part of your Twitter strategy!

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Looking for more !Twitter tips?

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