Entrepreneur 2.0 Training material. This project has been funded with support from the European Commission. Responsibility for the content of this publication reflects the views only of the author, and the Commission is not responsible for any use of the information contained therein.

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twitter.com

This web 2.0 tool has been voted as one of the most attractive ones for

entrepreneurs within the Social Media Marketing Category

Entrepreneur 2.0 Training material. This project has been funded with support from the European Commission. Responsibility for the content of this publication reflects the views only of the author, and the Commission is not responsible for any use of the information contained therein.

<twitter.com>

twitter Key Characteristics• Twitter is an online social networking service that enables users to

send and read short 140-character messages called "tweets". Registered users can read and post tweets, but unregistered users can only read them. This is a free service.

• Main key characteristics:– Users: 271 million per month, 500 million Tweets daily– Relationship building and maintenance tool– Powerful tool to meet potential customers– Utilisation: Develop and promote your brand / Interact with your

customer base / Track what people are saying about your company and brand / Create buzz around upcoming events / Help individual employees act as company liaisons to the public / Promote other content you’ve created, including webinars, blog posts or podcasts / Develop direct relationships with bloggers and journalists for potential PR placement

• More info in our collection of Web 2.0 tools

Entrepreneur 2.0 Training material. This project has been funded with support from the European Commission. Responsibility for the content of this publication reflects the views only of the author, and the Commission is not responsible for any use of the information contained therein.

<twitter.com>

Key benefits for entrepreneurs• Monitor real-time conversations; Extend customer service; Offer helpful

links and headlines; Run special deals and promotions; Build your personal brand; Find new business contacts; Enhance business relationships; Boost your visibility on search engines; Use tweets as real-time testimonies; Take advantage of PR opportunities; Keep up on news and trends

• “I like Twitter, because it’s an amazing way to network with people in your field and to get snippets of information from social media experts, similar businesses, or publications. It helps me stay up-to-date on things without having to spend hours of my day looking over long articles” - Jessie Johnson – Founder of The Sustainable Seafood Blog Project

• “There is no doubt that Twitter has led to business relationships that I could not develop elsewhere. Want to make a sale? Know your target and go where he or she lives. Twitter is full of potential contacts that are only reachable there” - Jeff Hasen, the CMO of Hipcricket

• Expert tips to help you with twitter

Entrepreneur 2.0 Training material. This project has been funded with support from the European Commission. Responsibility for the content of this publication reflects the views only of the author, and the Commission is not responsible for any use of the information contained therein.

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How to use it effectively• How to Use Twitter for Business and Marketing• Twitter for small businessis (video)• How To Use Twitter To Market Your Business - Twitter For Busi

ness - Jennie May (video)• Webinar: Twitter For Business - Unlock The Mystery - Evan Du

nn (video)• How to Get 100K REAL Twitter Followers with This Easy Metho

d - Brendan Mace - (video)• Twitter for business - Use twitter for business marketing and g

et results - IamtheSEOGuy - (video)