Created by: Jack Dorsey, Evan Williams, Biz Stone

Founded: in San Francisco, California

When: March 2006

Twitter

What is Twitter?

•Social Networking and microblogging service•Real-time information•Connects you to the latest news, stories, opinions

•Find the accounts you find most compelling and follow the conversations•Anyone can read public tweets•Only registered users can post

tweets

•Followers: People that follow your account [get notified when you tweet something]•Following: People that you follow

Beginning and Growth

• Dorsey, then an undergraduate student at NYU, introduced the idea of an individual

using an SMS service to communicate with a small group

• First name: Twttr

• Rapid growth: 400,000 tweets per quarter

in 2007 400 million tweets per day on 2013

What does Twitter look like?

Tweets

•140 characters long

•First tweet: by Jack Dorsey, on March 21st 2006

1. Pointless babble – 40%

2. Conversational – 38%

3. Pass-along value – 9%

4. Self-promotion – 6%

5. Spam – 4%6. News – 4%

Tweets (B)

• group posts together by topic: hashtags #

• mentioning or replying to other users: @username

• repost a message from another Twitter user: Retweet {RT}

• Favorite

• Reply

• Share Photos

• Verified Accounts

• personal Tweets seen only by the sender and the recipient: Direct Messages {dm}

News

• Trending topics: A word, phrase or topic that is tagged at a greater rate than other tags

• help users understand what is happening in the world

• sometimes the result of concerted efforts by teenaged fans of certain celebrities

• hashtags found offensive

(ex #Thatsafrican) are deleted

Facts

• Twitter has changed: politics, media and

business

• The name was inspired by the photo sharing site ‘Flickr’

• Other name ideas: FriendStalker and

Dodgeball

• Many report: that they hear the news first

on twitter [stories of natural disasters, sports scores etc]

Most F

ollo

wed A

ccounts

Fake Accounts

• Fake accounts: made by companies, sell

followers to advertisers that want to build large follower populations

• About 10.75 million fake users

1. Lady Gaga has 32% fake followers

2. President Obama has 31% fake followers

3. Justin Bieber has 16% fake followers

Statistics

• Over 150 million daily active users

• 500 million users (not official)

• 35.5 million users in China (most) (blocked)

• 300 billion tweets

• 5700 tweets/sec

• 5% spam accounts

• 75% users from mobile phones

• The company has never made any profit

Twitter vs Facebook

Twitter• Launch: March 2006

• Users: 232 million

• Ads: Promoted Tweets

• Languages: 29

• Employees: Under 1000

• Value: 10 billion

• Post length: 140

characters

• Most Visited Website: No

10

Facebook•Launch: February 2004

•Users: 1.15 Billion

•Ads: Banner Ads

•Languages: 70

•Employees: 3980

•Value: 104 billion

•Post length: none

•Most Visited Website: No 2

Sources

• NY Times: http://www.nytimes.com/video/technology/100000002442339/twitters-ipo-by-the-numbers.html

• Wikipedia: http://en.wikipedia.org/wiki/Twitter• Twitter: https://twitter.com/• Facebook vs Twitter:

http://www.diffen.com/difference/Facebook_vs_Twitter

• Socialnomics: www.socialnomics.net/2013/01/23/the-history-of-twitter/

Thank you!

• Elsa Peraki

Katerina MihailidiMixalis Papadakis

Ioanna Mihail