Twitter pe
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@TheHotelDog | @CaptainTomAlley | @MyLilPackage
Transcript of Twitter pe
@TheHotelDog | @CaptainTomAlley | @MyLilPackage
About @TheHotelDog• Cocoa, resident Choc Lab
• Brown, round & furry
• Best Western Chocolate Lake
• Twitter-ing for 9 months
• National Accolades
• PetRelocation.com’s Top Pets to Follow on Twitter
@TheHotelDog StrategyTarget Audience
• Any new, potential or returning Hotel Guests.
• Travelling pet-owners.
• Visitors destined for Halifax and/or Nova Scotia.
Tweet Content
• Cocoa’s daily adventures, property events i.e. weddings, brand promotions, hotel packages, restaurant specials.
• Local community events, pictures & video clips.
• Style trends (Diva-worthy accessories), pop culture, chocolate and doggie diets.
@TheHotelDog StrategyPopular Re-Tweets
• @TheHotelDog Ahhh…The green bean diet is for over weight dogs. Feed 1/2 their usual amount of dog food and 1/2 green beans.
• @TheHotelDog At Mtrl airport scoping out "chair massage". Hoping the masseuse is pet friendly.
• @TheHotelDog Is my digital footprint bigger because I have four paws???
@TheHotelDog StrategyPopular Re-Tweets
• @TheHotelDog You know u r a Superstar when your bathtub pics are leaked on the Internet...[cough, cough] http://tweetphoto.com/9025872
About @CaptainTomAlley
• Official Spokes-Lobster for LobsterWorld.com
• Located in Jeddore, NS
• Sell Lobster, Seafood Online
• Twitter-ing for 3 months
• Integrated with Facebook
@CaptainTomAlley Strategy
Target Audience
• Foodies, Chefs, Seafood Lovers, Wineries, Local Community
• Re-located Maritimers looking for a ‘taste of home’.
Tweet Content
• Seafood Recipes, Links to YouTube Lobster/Fishing Videos, Industry News.
• “How to Cook Lobster/Seafood”, Trivia.
@CaptainTomAlley StrategyPopular Re-Tweets
• @CaptainTomAlley Gotta love this! RT @seandayton: New blog post: Nova Scotia, Fresh Lobster, and Great Hospitality! http://ow.ly/1uUx3
• @CaptainTomAlley Video Catch of the Week: Muppet Swedish Chef 'tries' to cook lobsters... http://ow.ly/1B9G9
• @CaptainTomAlley How fast does a lobster grow? Studies suggest it takes 5 to 7 years for a lobster to gain one pound. Gotta love it!!!
@CaptainTomAlley Strategy
Popular Re-Tweets
• @CaptainTomAlleyAnyone know the name of Lady Ga Ga's stylist? I've gotta get me one of those lobster head piece thingy's... http://ow.ly/1d1jk
About @MyLilPackage
• Named after newborn son i.e. “MyLilPackage”
• Located in Halifax, NS
• An e-commerce site for baby and toddler toys, clothes, products, and all the lil’ things that make a mommy’s life easier (with eco-friendly focus).
• Twitter Newbie
@MyLilPackage StrategyTarget Audience
• Yummy Mummy’s, Mom’s-to-be, New Parents, Like Businesses.
• Health Conscious, Eco-Friendly.
Tweet Content
• New Product Arrivals, Items on Sale, Parenting Tips.
• Eco-friendly/Green Industry News.
@MyLilPackage StrategyPopular Re-Tweets
• @MyLilPackage RT @IWKFoundation: With you, we provide comfort through life's sorrows and celebrations. Here is Tina's Story.... http://bit.ly
• @MyLilPackage Tongue Twister Thursday....soy soft socks soy soft socks...say that ten times in a row...I dare ya!!! http://ow.ly/1o3sZ
• @MyLilPackage Top 25 Baby Names in Canada...Emma and Ethan top the list! http://ow.ly/1ox34
• @MyLilPackage RT @LAKingsGM: It's been 3 days since wife left me alone w/baby. Non-stop crying w/ intermittent pooping since. No news on the baby.
@MyLilPackage Strategy
Popular Re-Tweets
• @MyLilPackage Now I lay me down to sleep with my 100% organic cotton sheep. http://ow.ly/1yEh6
Success
• Products and/or services purchased directly from Twitter (booking engine links) or as a direct result of hearing about product and/or service on Twitter.
• Tweets are re-tweeted (old adage you tell two friends…)
• Brand awareness, customer engagement i.e. questions about pricing, shipping etc.
• Recognized as the VOICE/FACE of the business.
• Best for last…visitor asking cabbie for directions to “the hotel with the twitter-ing dog”.
Best Practice Resource
Twitter 101:
• Think about Twitter as a place to build relationships
• Understand the real-time nature of Twitter
• Measure the value of Twitter
http://business.twitter.com/twitter101/best_practices
