Presented By:

Akmela Priya. M Charulatha. N

Ishwarya. M Kanmani. E

Get started with Twitter

Twitter is an online social networking that enables

users to send and read "tweets", which are text

messages limited to 140 characters. Registered users

can read and post tweets, but unregistered users can

only read them.

Features

Free database available for

marketing

Can directly tweet to any member

Personal marketing tool than a brand

marketing

Twitter ads are expensive

comparatively

5 things to have Potential Profile

Profile Pic or Brand Logo

Twitter Handle / Username

Twitter Bio

Location – City/Country

Website/Blog/Profile Link

Twitter Terminologies

# Hash tags - Terms that categorize your tweets and help

them go beyond your followers on the Twitter.

RT Retweet – Forwarding anyone’s tweet to your followers

@ Mention a user -When someone mentions you on Twitter,

it means they have used your @username in a tweet.

DM Direct Message - A direct message is a private message

sent from one user to another. You can send direct messages

only to those who follow you and receive them only from

those you follow.

Favorite – Similar to bookmark your favorites

Trends - Trends are the hot topics on Twitter based on

keywords and #hashtags.

Via – When you see via @username, it usually means a link

is from that user’s website or that user is the author. It is the

way Twitter’s retweet button handles crediting a tweet from

a specific page or website.

Twitter Chat – A Twitter chat is a discussion revolving

around one #hashtag.

Twitter Lists – Twitter allows you to create lists of up to

500 people for private or public consumption.

Building an Audience

Once you have set up your profile and post at least 10

tweets (because no one wants to follow an empty

profile), now start working on building your audience.

The first goal is to get followers who already are

connected with you on other social networks or are

familiar with you, your business, or your brand.

Add the official Twitter follow button on your website.

This way, visitors can follow you without leaving your

website.

Use the official Twitter retweet button on your posts,

and make sure it is set to recommend that people

follow you after they tweet your content.

Add your Twitter profile link to your email signature or

any other social networking sites like your LinkedIn

profile, Google+ profile , Pinterest and YouTube

channel.

Let Twitter find people you know by importing your

contacts on Gmail, Hotmail, Yahoo, or AOL.

Use Followerwonk to discover people on Twitter with particular keywords in their profile (and/or located in specific cities, states, or countries if you operate only locally).

When you read blog posts, tweet them and include Twitter handles for the main blog owner and the author of the post. Follow both accounts.

When you interact with people on other social networks, look at their profiles to see if they have a Twitter link. If you can sneak it in to your engagement, just give them a text “I follow you on Twitter.”

Engaging with your Audience

The first and most important is replying to anyone who mentions

your @username in a tweet or sends you a direct message.

Monitor tweets about your business by saving searches with your

brand name, unique product names, and your personal name.

Ask simple questions to start engagement with your audience.

Getting feedback about your products/services, you can spark a

lot more engagement.

Answering to the questions of your followers can help you build

even deeper relationships with them.

Speaking about latest news in your industry.

Advertising with Twitter

If you want to get more exposure on Twitter, Twitter Ads

are the way to go. You have three types of ad opportunities based on your budget.

Promoted Tweets - Promoted Tweets – Spread the reach of your messages on Twitter by promoting your tweets. Promoted tweets show up for targeted users in a variety of places, including the top of their tweet streams. Also, these Tweets are moved to the top of tweets on your profile & any media elements you share, such as videos, are expanded automatically.

Promoted Accounts - Grow your followers with

Promoted Accounts. Promoted Accounts show up in

the left sidebar on Twitter under suggested follows

to your targeted users as well as in the suggestions

Twitter offers when you follow a similar account.

Promoted Trends - For brands with large budgets,

Promoted Trends allows you to put a branded

hashtag trend at the top of Trending Topics. This

option is rumored to cost as much as $100K per day.

Enhancing Twitter account with online tools

Followerwonk – It will help you find people to

connect with on Twitter based on keywords in

their bio and location. You can sort or filter results

by number of followers, number they are

following, and tweets along with their authority

score.

Buffer – Buffer allows you to schedule updates for

your Twitter, Facebook, and LinkedIn profiles.

Simply create a schedule and Buffer will send

them out to your selected accounts in the time

slots you allotted.