Tel: +31 6 55 32 6005 contact Antal de Waij

The Isabella Foundation is attributed to Isabella...The Isabella Foundation is about many more children like here

Dream Isabella Foundation

Our dream is to build a small scale home for individuals with a chromosome disorder called IDIC15 or related disorders.

Having IDIC15 this means that children suffer from mental retardation within an autistic spectrum. Their abilities to learn are limited.

So they can live 24/7 under supervision when their families are not able to do so.

Giving information to parents with IDIC 15 children (buddy system).

Organizing congreses and information gatherings for parents.

Publish educational, scientific information on IDIC15 related disorders.

Promote awareness.

Work together with (local) governments, health insurance organizations and other healtcare entities.

Fundraising activities.

so what wil l we do?

TWarathon

On June 18. 2009 We will organize the first Twarathon in history;a Twitter Marathon

A marathon is 42.195 kilometersOur TWaraton will be held 42 hours, 19 minutes and 5 secondsDate July 18. 2009We will try to engage people into the goal of the

www.isabellafoundation.nlTweets will share stories of the how these childres liveGoal of TWarathon is to gain as many followers as we canCompanies become a sponsor for each followerOther sponsor options are available (see other slides)Individual followers can make a micro donation on the Isabella

Foundation websiteThe TWarathon can be followed around the globe

We will have a TWarathon about dreams..So we will be able to fulfill our dream

We will answer questions of followers or people who want to follow their dreamsTweets will constantly try to engage people to follow their dreams through a

smart programmed formatBy following the TWarathon they will help us to realise our dream: start a home

for authistic children who suffer from mental retardationWe will share stories of the lives of children with IDIC15 and related disorders in

a positive, friendly wayWe will tell real life stories of the difficulties people suffer in their day to day liveThe home is about the quality of life, so we will take examples from all walks of

life that represent the quality of live that we take for grantedWe will interview people who have accelerated in Arts, Food, Architecture, Wine,

Music, SportsWe will share stories about the motivation of other people to make their dream

come trueWe will have interviews with experts and well known people who live their dream

so we can learn from themWe will follow blogs and share links about dreams We will educate followers to follow their dreamsThe core message will be ‘IF you would follow your dream, what would happen’

How Twitter works

What is Twitter?

Mar 2009

Twitter is a service to communicate and stay connected with friends. through the exchange of quick frequent answers to the question: what ar you doing?

Twitter: How to: Tweet

Mar 2009

You simply answer the question ‘What ar you doing?’ and push Update

You see tweets of your friends / followers in your screen

You simply answer the question ‘what are you doing?’ and push update: you see tweets of your friends in your screen

Click ‘Find People’ and type a ‘phrase’ or ‘name’ and push the search button.

Twitter: How to: Getting Friends / Followers

Mar 2009

Symply type a name or subject and you will get a list.

By pushing the button you can follow people that you find interesting.

Finding interesting people can also work by ‘digging’ into the followers or friends of people you like.

Push the ‘Follow’ button and start following Tweets.

Twitter: How to: Getting Friends / Followers

Mar 2009

By Pushing the Follow Button you start following the interesting people you like.

Often they will respond to you by starting to follow you.

As soon as this happens you are able to sent Direct Messages.

How wil l i t look?

Example

While TWarathon runs we will change the page for more FUN!

Example

Example

While TWarathon runs we will change the page for more FUN!

About the TWarathon content

42 Hours 19 minutes and 5 seconds of programming

This campaign is about fulfilling your dreamWe have a list of themes scheduled such as

The Isabella Foundation’s DreamGreat Things in Life: Arts: interview with ArtistA day in the Life of: IsabellaGreat Things in Life: Architecture: interview with world famous architect on how

he would shape the Isabella Foundations homeA day in the Life of: other childrenThe Art of Life: interview with well known hapiness professorHow do you take care of a Foundation financially: interview with a financial

executiveHow to handle: autismAdmiring people: interview with a well known soccer trainer on how he made is

dream come trueHow to handle: mental retardationHow to handle: strokesEtc, Etc

Visualization of Twarathon programming

@Interview

@Interview

@Interview

Sponsor

Message

Links to websites

Theme 1

Hour 1

Sponsor

Message

Answering Tweet

Questions

Twarathon

Promo

Twarathon

Promo

Sponsor

Message

Theme 4

Hour 6

Twarathon

Promo

Theme 8

Hour 10@Interview

Sponsor

Message

Sponsor

Message

TweetsTwarat

hon Promo

@InterviewSponsor Message

@disussion

@Interview

Tweets

Sponsor

Message

Links to websites

Theme 10

Hour 14

Sponsor

Message

Answering Tweet

Questions

Twarathon

Promo

Sponsor

Message

Theme 16

Hour 16

Twarathon

Promo

Theme 20

Hour 23@discussion

Sponsor

Message

Sponsor

Message

Answering Tweet Questions

Twarathon

Promo

@InterviewSponso

r Messag

e

@Interview

Tweets

Q&A

Sponsor

Message

Links to websites

Theme 24

Hour 30

Sponsor

Message

Answering Tweet

Questions

Twarathon

Promo

Sponsor

Message

Theme 29

Hour 35

Twarathon

Promo

Theme 30

Hour 42@Interview

Sponsor

Message

Sponsor

Message

Answering Tweet Questions

Twarathon

Promo

@Interview

Example

Sponsor

Message

Twarathon

Promo

Tweets

Each # 1.000 twitter will receive a gift

This is connected to sponsorship package #6We have a list of goodies / prizes lined up for followers to win

Key message: follow us on Twitter and you are able to win a prizePrize types: hand made jewelryAutographed footballFree CDRingtone download for freeService (tbd)

Concept depending on sponsor

So how wil l this work?

Twarathon network to engange fansIsabella Foundation has created Social Network websites in over 20 countries

Social Networks

throughout the world

Newsmedia &

pressreleas-es in

various languages

Network of Bloggers

Followers on Twitter!

Twarathon network support is in progress…… and growing

Bloggers

Sponsor options

Sponsor packages

Main Sponsor Sub Sponsor

IndividualSponsor

Program sponsor

1

4 5

2

Donate Services

3

Donate Prices for Twitter

Auction

6

+31 6 55 32 6005 contact Antal de Waij

Thank you! Follow us on:

www.twitter.com/isabellafndtn

www.isabellafoundation.blogspot.com

www.isabellafoundation.nl (also available in english)

isabellafoundation@gmail.com

info@isabellafoundation.nl

Isabellafoundation (Dutch & English language)

+ 31 655 32 6005

Become a fan! Stay in touch