Twitter made simple
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Transcript of Twitter made simple
Twitter Made SimpleGenerate bookings, raise your profile & develop relationships
What is Social Media?
Social media is simply a form of communicating with others online
Customers
Prospects
Suppliers
Peers
Competitors
An audience
Mindset: Create (microblogging)
Demographic: 18-45
Ideal for: service industry, small business, news
Biggest Opportunity: customer service, consumer insight, sales and marketing
Biggest Challenge: platform limitations
Metrics: followers, @replies, retweets, direct messages, custom hashtags
Helpful tools: Twittelator, Seesmic, Tweetdeck, Twitalyzer
Its All Gobbledegook To Me!
Twitter has its own simple ‘language’
There is a Twitter etiquette
There’s a little bit of Twitter terminology to learn
Twitter Basics
You need to generate followers to get your message out
Be choosy and make the majority of your follows people whom you’d like to follow you back
Keep checking who is following you so that if you are interested in them – you can follow them too.
Twitter Basics
You have two types of friends on Twitter:
People you Follow (because you’re interested in what they have to say)
And Followers (who are interested in what YOU have to say)
Language
You can only tweet 140 characters at a time which often makes it necessary to shorten links and urls: Try tiny.url and bit.ly
Opening a bit.ly account lets you monitor your links. Let lets you test and improve constantly. The aim of the game is clicks.
Language
You can mention someone else or have a conversation with another user by using @ before their twittername. This allows them to see you have mentioned them and respond
Language
If you see a tweet that you like and want to share with your followers you can Retweet (RT) the message.
Language
Hashtags are the most widely misunderstood tool within twitter. A hashtag lets people find conversations on topics that interest them. Good examples are #obem #TDF2014
Do’s
Be polite. If somebody gives you a mention or retweets your tweet, thank them publicly. Also look out for when you can return the favour
Interact with others and engage
Share good news
Comment on other peoples good news
Share your thoughts & express your views
Tell someone if they have done a great job
Be helpful and offer tips and advice
Don’ts
Don’t tell lies, social media is transparent
Don’t use a robot or autosend messages – its the quickest way to lose followers
Make sure your tweets aren’t just sales messages
Never let somebody else run your account unless you trust them implicitly
Don’t assume that because you’ve received a lead through twitter that you should respond to them through Twitter.......social media will never replace real conversation!!
Be Prepared
Be Interesting
It Works!