Twitter - literature reviews
-
Upload
dong-nguyen -
Category
Technology
-
view
175 -
download
1
description
Transcript of Twitter - literature reviews
![Page 1: Twitter - literature reviews](https://reader034.fdocuments.in/reader034/viewer/2022050904/5461d4f8b1af9f86228b4c2c/html5/thumbnails/1.jpg)
TwitterLiterature review
MYZONE - BUSINESS DEVELOPMENT
By Dong Nguyen
![Page 2: Twitter - literature reviews](https://reader034.fdocuments.in/reader034/viewer/2022050904/5461d4f8b1af9f86228b4c2c/html5/thumbnails/2.jpg)
Content
● Twitter● Statistics● Strategy● Issues
![Page 3: Twitter - literature reviews](https://reader034.fdocuments.in/reader034/viewer/2022050904/5461d4f8b1af9f86228b4c2c/html5/thumbnails/3.jpg)
About
● A social networking service● A microblogging service
![Page 4: Twitter - literature reviews](https://reader034.fdocuments.in/reader034/viewer/2022050904/5461d4f8b1af9f86228b4c2c/html5/thumbnails/4.jpg)
About (cont...)
The founders
Jack Dorsey, Evan Williams, Biz Stone
![Page 5: Twitter - literature reviews](https://reader034.fdocuments.in/reader034/viewer/2022050904/5461d4f8b1af9f86228b4c2c/html5/thumbnails/5.jpg)
About (cont...)
@Jack, @Biz, @Noah, @Crystal, @Jeremy, @Adam, @TonyStubblebine, @Ev, @Dom, @Rabble, @RayReadyRay, @Florian, @TimRoberts, @Blaine
Odeo, Inc
SMS based social network
South Park, San Francisco
![Page 6: Twitter - literature reviews](https://reader034.fdocuments.in/reader034/viewer/2022050904/5461d4f8b1af9f86228b4c2c/html5/thumbnails/6.jpg)
About (cont...)
The first tweets sent at 4:00 am, Mar 22, 2006
![Page 7: Twitter - literature reviews](https://reader034.fdocuments.in/reader034/viewer/2022050904/5461d4f8b1af9f86228b4c2c/html5/thumbnails/7.jpg)
About (cont...)
● CEO : Dick Costolo● Executive Chairman : Jack Dorsey● Director : Evan Williams● Creative director : Biz Stone
![Page 8: Twitter - literature reviews](https://reader034.fdocuments.in/reader034/viewer/2022050904/5461d4f8b1af9f86228b4c2c/html5/thumbnails/8.jpg)
About (cont...)
![Page 9: Twitter - literature reviews](https://reader034.fdocuments.in/reader034/viewer/2022050904/5461d4f8b1af9f86228b4c2c/html5/thumbnails/9.jpg)
About (cont...)
Suite 900, 1355 Market Street, San Francisco, CA, United States
![Page 10: Twitter - literature reviews](https://reader034.fdocuments.in/reader034/viewer/2022050904/5461d4f8b1af9f86228b4c2c/html5/thumbnails/10.jpg)
About (cont...)
![Page 11: Twitter - literature reviews](https://reader034.fdocuments.in/reader034/viewer/2022050904/5461d4f8b1af9f86228b4c2c/html5/thumbnails/11.jpg)
About (cont...)
Jul 15, 2006 - Sep 14, 2010
Sep 14, 2010 - Jun 5, 2012
Now
![Page 12: Twitter - literature reviews](https://reader034.fdocuments.in/reader034/viewer/2022050904/5461d4f8b1af9f86228b4c2c/html5/thumbnails/12.jpg)
About (cont...)
![Page 13: Twitter - literature reviews](https://reader034.fdocuments.in/reader034/viewer/2022050904/5461d4f8b1af9f86228b4c2c/html5/thumbnails/13.jpg)
About (cont...)
1,000250
140
1,0002,000
![Page 14: Twitter - literature reviews](https://reader034.fdocuments.in/reader034/viewer/2022050904/5461d4f8b1af9f86228b4c2c/html5/thumbnails/14.jpg)
About (cont...)
Dom Sagolla
![Page 15: Twitter - literature reviews](https://reader034.fdocuments.in/reader034/viewer/2022050904/5461d4f8b1af9f86228b4c2c/html5/thumbnails/15.jpg)
About (cont...)
Dan Farber
"Twitter is basically a mass-scale marketing platform, in which every tweeter is a marketer and every follower a set of eyeballs and a potential re-marketer."
![Page 16: Twitter - literature reviews](https://reader034.fdocuments.in/reader034/viewer/2022050904/5461d4f8b1af9f86228b4c2c/html5/thumbnails/16.jpg)
Statistics
![Page 17: Twitter - literature reviews](https://reader034.fdocuments.in/reader034/viewer/2022050904/5461d4f8b1af9f86228b4c2c/html5/thumbnails/17.jpg)
Statistics (cont...)
Research Date: Oct 5, 2012, by Statistic Brain
18,518.5
![Page 18: Twitter - literature reviews](https://reader034.fdocuments.in/reader034/viewer/2022050904/5461d4f8b1af9f86228b4c2c/html5/thumbnails/18.jpg)
Statistics (cont...)
Numbers by Twitter Counter
![Page 19: Twitter - literature reviews](https://reader034.fdocuments.in/reader034/viewer/2022050904/5461d4f8b1af9f86228b4c2c/html5/thumbnails/19.jpg)
Statistics (cont...)
June 6, 2012
Oct 26, 2012
![Page 20: Twitter - literature reviews](https://reader034.fdocuments.in/reader034/viewer/2022050904/5461d4f8b1af9f86228b4c2c/html5/thumbnails/20.jpg)
Statistics (cont...)
$45,000,000
$139,000,000
$259,000,000
$399,500,000 ?
Research Date: Oct 5, 2012, by Statistic Brain
![Page 21: Twitter - literature reviews](https://reader034.fdocuments.in/reader034/viewer/2022050904/5461d4f8b1af9f86228b4c2c/html5/thumbnails/21.jpg)
Strategy
![Page 22: Twitter - literature reviews](https://reader034.fdocuments.in/reader034/viewer/2022050904/5461d4f8b1af9f86228b4c2c/html5/thumbnails/22.jpg)
Strategy (cont...)
![Page 23: Twitter - literature reviews](https://reader034.fdocuments.in/reader034/viewer/2022050904/5461d4f8b1af9f86228b4c2c/html5/thumbnails/23.jpg)
Strategy (cont...)
What are you doing? What's happening?
Nov 19, 2009
![Page 24: Twitter - literature reviews](https://reader034.fdocuments.in/reader034/viewer/2022050904/5461d4f8b1af9f86228b4c2c/html5/thumbnails/24.jpg)
Strategy (cont...)
● Promoted Tweets● Promoted Trends● Promoted Accounts● Political Ads
![Page 25: Twitter - literature reviews](https://reader034.fdocuments.in/reader034/viewer/2022050904/5461d4f8b1af9f86228b4c2c/html5/thumbnails/25.jpg)
Strategy (cont...)
![Page 26: Twitter - literature reviews](https://reader034.fdocuments.in/reader034/viewer/2022050904/5461d4f8b1af9f86228b4c2c/html5/thumbnails/26.jpg)
Strategy (cont...)
![Page 27: Twitter - literature reviews](https://reader034.fdocuments.in/reader034/viewer/2022050904/5461d4f8b1af9f86228b4c2c/html5/thumbnails/27.jpg)
Strategy (cont...)
![Page 28: Twitter - literature reviews](https://reader034.fdocuments.in/reader034/viewer/2022050904/5461d4f8b1af9f86228b4c2c/html5/thumbnails/28.jpg)
Strategy (cont...)
![Page 29: Twitter - literature reviews](https://reader034.fdocuments.in/reader034/viewer/2022050904/5461d4f8b1af9f86228b4c2c/html5/thumbnails/29.jpg)
Issues
● Group● Stream● Spamming● Connecting
![Page 30: Twitter - literature reviews](https://reader034.fdocuments.in/reader034/viewer/2022050904/5461d4f8b1af9f86228b4c2c/html5/thumbnails/30.jpg)
Issues (cont...)
● Mark Otto and Jacob Thornton (Bootstraps)● Mark McBride (Sitestreams)
![Page 31: Twitter - literature reviews](https://reader034.fdocuments.in/reader034/viewer/2022050904/5461d4f8b1af9f86228b4c2c/html5/thumbnails/31.jpg)
Issues (cont...)
Coming soon...
![Page 32: Twitter - literature reviews](https://reader034.fdocuments.in/reader034/viewer/2022050904/5461d4f8b1af9f86228b4c2c/html5/thumbnails/32.jpg)
References (1)Links :
Twitter on WikipediaHow Twitter was bornWhat are Promoted Tweets?Twitter’s Secret History As the World’s Worst Tech or Media BusinessFollowing Rules and Best PracticesThe $1 per month Twitter business modelJack Dorsey: Twitter was built in two weeks
![Page 33: Twitter - literature reviews](https://reader034.fdocuments.in/reader034/viewer/2022050904/5461d4f8b1af9f86228b4c2c/html5/thumbnails/33.jpg)
References (2)Movies :
Jack Dorsey: The 3 Keys to Twitter's SuccessJack Dorsey: The Birth of TwitterInterview with Dom Sagolla, Twitter - BBC World News
Photos :http://www.flickr.com/photos/nicksieger/4465559502/