Twitter in the Embedded Marketplace
26
At 1:45 we will host an “Ask the Experts” Q&A to handle all your Twitter questions. Follow us on Twitter at #embedcast
-
Upload
alban-rampon -
Category
Documents
-
view
1.162 -
download
3
description
Web 2.0 strategies are now a must for all marketers, managers and sales engineers. Over the past few years, businesses have been trying to grasp MySpace, Facebook, Second Life, blogs, Flikr, YouTube, and Twitter and integrate them into their outbound marketing campaigns. Of these, Twitter is currently seeing the faster growth as a communication tool for the B2B marketplace. It is fast becoming an integral part in both personal and professional communication. During the last year, the embedded marketplace has had a groundswell of activity on Twitter. Twitter has been used to promote leading tradeshows, Tweet Up\’s, attract attention to webcasts, white papers, new products and communities. It is also used frequently to develop and support customer’s activities for sales manager. Many vendors use this tool as an economical and effective way to expand their influence, while others have lagged and have been late to engage The hour-long webcast will discuss the benefits of using Twitter, the use of 3rd party tools and the need to integrate it into your social media campaigns to build relationships and meet customers. The presenters are leaders in successfully integrating Twitter into their marketing, sales and promotional campaigns. This webcast is perfect for anyone in product marketing, executive management, sales or engineering folks looking to use Twitter and Social Media. So, get connected, start by registering.
Transcript of Twitter in the Embedded Marketplace
At 1:45 we will host an “Ask the Experts” Q&A to handle all your Twitter questions.
Follow us on Twitter at #embedcast
What is Twitter
Twitter: More than just “what are you doing”1) The key to twitter is to build relationships.2) Build your company or yourself as expert in key areas.3) Comment/Tweet about everything going on affecting your key areas of
concentration.4) Promote news, products, tradeshow attendance, communities.
Follow key industry leaders talking about key words. Join groups
Tweet on keywords and topics
Retweet articles, news, products, etc
Build relationships
Top Embedded Vendors on Twitteraaeon denali_software Kontron QuadrosSystems
accesio designware_ip labview samtec
ADI_news digidotcom LatticSemi SanDisk
AdvancedTCA digikey lineartech sarsen_tech
Advantechinfo ElectronicDesign MarvellSemi sealevelsystems
agilent elmaelectronic MATLAB_Webinars sonics
alteracorp embeddeddb maxim_ic sunmicrosystems
altium EmersonEmPower mbedmicro synopsys
ap_labs EmersonNetPower mcobject tadatraining
armcommunity EneaAB meldcommunity TechPapers
ARMEmbedded eurotech_fan mentor_graphics Tektronix
ARMTools FairchildSemi MicrochipTech tensilica
arrownac freescale mipsguru tilera
AvnetDesignWire FutureElec MotionControl TimeSys
AvnetXfest gaterocket mouserelec totalcontrol
black_duck_sw GE_fanuc mrcy TrentonTech
Blackfin hybricon mvista TXInstruments
bluespec industrial_pc nei_inc TXInstrumentsIDE
cadencedesign industrialcmptr NIGlobal TycoElectronics
castcores innovasic nuhorizons UEIDAQ
corvalent IntelECG NXP WR_Linux
coware IntelEmbedded Planarembedded WR_multicore
cypresssemi ipc_aewin PowerPSoC WR_VxWorks
D2Tech itcninc qats Xembedded
Datalight1 Keiltools QNX_news
Editors/Key People/Magazines/Tradeshows(See Full List at http://bit.ly/BECRd)
Editors/Key people jadon
albanrampon jdonovan43
bfuller9 jkeller1959
borg99 jwgrenning
caciufo karenbartleson
charleslord marketingeda
chipdowning markihermeling
ChipGuy matlabdoug
chippy mcguy
christilong michellespencer
chrisxtreme mikesantarini
dark_faust netrinomike
dblaza patrickhopper
dennisbrophy plindemann
dltweeting rbmerrit
dondingee rick_editor
embedded411 rnass
harrytheasicguy s_tomasello
intel_eric tiffanymorrison
intel_jim zigbeealliance
Magazines/Tradeshows Esc_events
46DAC Fpga
AdvancedTCA FPGAJournal
Armtechcon3 Iccmedia
CircuitCellar IDF
cpci_atca industrial_mag
designreuse linuxdevices
dsp_fpga linuxjournal
ecnmagazine military_cots
EDNMagazine nasatechbriefs
EDNWebcasts NIWeek
EET_multicore RTECC
EETimes semiconductor
Eg3com Techpapers
ElectronicProd TOLFundamentals
Embedded_mag TOLWebinars
Tips and 3rd Party Tools
What is a RT (or re-tweet)
What is a #hashtag
What is www.bit.ly
Listening Tools: TweetDeck, HootSuite
Automation Tools: TweetLater/SocialOomph.com
Extending Your Embedded Reach
Twitter as an integral element of your outbound marketing plan
@Intel_Jim
Jim St. Leger
03 November 2009
2
@Intel_JimWhy Should I Have a
Twitter Plan?• Just another technology fad?
3
@Intel_JimWhy Should I Have a
Twitter Plan?• Just another technology fad?
• Future customers don’t want to be spoken “at” but want to be conversed “with”
VS.
4
@Intel_JimWhy Should I Have a
Twitter Plan?• Just another technology fad?
• Future customers don’t want to be spoken “at” but want to be conversed “with”
• Twitter has critical mass for knowledge pandemics
@RobinGood
5
@Intel_Jim Intel Twitter Philosophy• Listen
Monitor keywords and hashtags
6
@Intel_Jim Intel Twitter Philosophy• Listen
• Analyze
7
@Intel_Jim Intel Twitter Philosophy• Listen
• Analyze
• Engage
8
@Intel_Jim Intel Twitter Philosophy• Listen
• Analyze
• Engage
• Initiate
218 followers
177 followers
1339 followers
9
@Intel_Jim Establishing Your Twitter Brand• Make it personal, 1:1• Share relevant information for the
audience you want• Stay subject focused, content expert• Quality over quantity• Be interesting
10
@intel_chris @intel_stewart @intel_bobG
@intel_eric @intel_mylinh @intel_dave
@intel_jeff @intel_don @intel_joe
@intel_jnelson @intel_lisa @intel_conor
@intel_rhonda @Intel_Craig @IntelEmbedded
Follow updates from the entire Intel embedded team
Just Get Started…Today!@Intel_Jim
Thank you for attending
Ask the Experts PanelPost any questions via the web or
on Twitter using #embedcast
Follow us on Twitter:@patrickhopper @intel_jim @AlbanRampon @KarenBartleson
If you wish to see a complete list of top vendors, magazines, tradeshows, hashtags, and analysts on Twitter, click here
http://bit.ly/BECRd
This webcast was produced by OpenSystems Media, the leading print and webcast producer in the Embedded marketplace. In 2009 we used our social media strategies
to drive more than 38,000 leads to our sponsors.
1
Engaging Online Communities with Twitter
ARMAlban Rampon
2
ARM Community Promotion650+ Partners makes the Community
Cross promotion of Partner productsIncrease partner news audienceSpread the word with end product reviews
Get new subscriptions to the ARM Connected CommunityPromote new members of the ARM ecosystem
3
SegmentationDifferent interests = different channels
Avoids information overloadAllows to concentrate on specific subjectsMore “human” as Author named
Tweet Scheduling (via Socialoomph / HootSuite)Local events are promoted at right timeAvoid flooding audience Team Collaboration (Split by TZ)Synchronized launch
4
EngageWho with and what about?
User adviceJournalist contacts for articles
Why Engaging?Understand audience needs + expectationsShows ARM is interested in feedback and acts on it
Why via Twitter?InformalQuickAllows to match content to reader wishes (use metrics)
1
Twitter @ Trade Shows
Karen Bartleson@karenbartleson
Sr. Director, Community MarketingSynopsys, Inc.
• Twitter is like a fax machine• Start weeks or months ahead
– Get accounts, learn Twitter, get followers
• Twitter’s power?: search.twitter.com– Discover who in Twitterville has
common interests
• Establish a hashtag– Encourage all to use it in every tweet
Build a Community
2
• Display & promote the event’s Twitter stream
• Teach people about Twitter• Tweet away!: activities, contests,
opinions, news – be interesting!
Be Prominent
Twitter Tower by Synopsys
“Twitter for Newbies”
Bird whistle giveaways
3
Talk, but Listen
• Encourage conversations• What are people saying
about the event?• Retweet• Tweets can go far• Keep listening – you can
learn a lot!
4
5
