twitter for tv shows in 3 slides

andrew cherwenkawww.trapeze.com

june 2009

It’s a really popular microblog full of 140-character ‘tweets’.

The Ellen Show is using it to:

gather over 2M fans in 1 place

give them unique content like this backstage pic to grow the group

drive these 2M people to her show website

offer twitter-only exclusives to grow the group size (and drive a bigger crowd to her website)

what is twitter?

why bother?

It’s a powerful marketing platform you can use to:

Drive incremental traffic to www.yourshowsite.com and viewers to the show

Build a bigger fan base and more influential advocates

Get closer to your show fans & let millions see you doing it

Engage your fans in dialogue

Expand your web presence by being part of an exposed social network (all tweets are searchable on Google)

“5 Signs He is Mr. Wrong” was posted on Tyra’s website, Facebook, and Twitter.

• It gathered 101 comments on Facebook.

• It reached 70,578 followers on Twitter and exponentially more if it was retweeted.

• Google indexed the tweet (not Facebook), making it searchable and exposing it to millions.

• All of these touchpoints linked and drove traffic back to www.tyrashow.com.

Start by setting up a free profile

Link in to Twitter from yoursite.com

Read any of the ‘000s of tweets already posted about your show

Search for fans and follow them

Respond directly to people to quickly build your presence

Engage fans by posting show news, insider info, asking opinions and feedback, retweeting comments

Syndicate this feed to yoursite.com, Facebook, other web touchpoints

Link out to photos, vids, promos, contests on yoursite.com

Integrate this with the show and site

what do we do?

andrew cherwenka | vp biz dev

632 w 28th st, 8th flr | new york, NY | 10001

office 212.607.8045 | cell 917.608.5898

 

250 the esplanade | toronto, canada | m5a 1j2

office 416.601.1999

acherwenka@trapeze.com

Twitter: @andrewcherwenka