*All you wanted to know about Twitter…

TWITTER TRAINING*A STEP BY STEP GUIDE & A SIMPLE CHEAT SHEETNOVEMBER 2009

TWEET-AGENDA

1 What is Twitter?2 How to Tweet?3 Twitter Goal: Customer Relations4 Twitter Goal: Product, Promotion &

Sales5 Twitter Goal: Crisis Management6 Twitter Goal: Reputation

Management7 Twitter Do’s & Don’ts8 Twitter tools

What is Twitter?

The simple answer:Twitter is a micro-blogging solution that gives you 140 characters to answer the question “What are you doing?”

What is Twitter?

What is Twitter?

The more accurate answer is:Twitter is a micro-blogging tool that gives you 140 characters to:•Create content•Engage in conversation•Connect with others

How to Tweet?

BASICS

@

RT

#

DM

BASICS CONT…

•Follow people by clicking “Follow” on their profile page•“Message” shows they are following back

BIO

• Use key words in bio• Create a clear description• Name• URL• Profile picture

BASICS CONT…

WHAT TO TWEET?

Articles (URLs) from blogs / online magazines

RT’s from Tweeters you want to follow you

Answer people Interesting things you want your

followers to know

GENERAL RULES 12 to 1 (give more than you ask

for) Tweet before following Better to have more followers

than follow Don’t spam Use less than 140 characters Always answer back

Twitter Goal: Customer Relations

TWITTER GOAL: CUSTOMER RELATIONS

• Engage with customers• Humanize your brand• Build loyalty• Have key customer relation personalities that people can identify with your brand

CUSTOMER RELATIONS…

TWITTER GOAL: CUSTOMER RELATIONS

• Offer troubleshooting tips• Online resources• New product info

PRODUCT, PROMOTION & SALES

• Links to promos• Discount codes for sales• Blog post updates• Tweet from events

PROMOTION BASICS

Tweet at least 3x daily at spread out intervals.

Offer Twitter-only exclusives Keep content relevant to your

products & industry

BE GOOD.. Offer Tweep or Twit: a Twitter user Tweet: using Twitter to send text

message Follower: a tweep who tracks your

tweets Shorten URL: use a URL trimming site Re-Tweet or RT: resending another twit’s

tweet DM: direct message in private to a

specific twit @ reply: sent to a specific tweep but

visible to all #: hash mark designating topic as in

#genealogy Avatar: your Twitter profile photo

Twitter Goal: Crisis Management

CRISIS MANAGEMENT

• Direct line with customers to announce recalls or issues • Increases transparency• Builds trust

Twitter Goal: Reputation Management

REPUTATION MANAGEMENT

• Give customers a direct look at your corporate values• Industry news• Thought leadership

Twitter Do’s & Don’ts

DO DO find out what people are

saying about your company. DO set up an RSS feed Twitter

searches. DO follow key contributors,

customers & potential customers. DO check @’s and DMs regularly

& answer them! DO be dedicated to Twitter

MORE DO’S

DO watch what your competition is doing

DO follow Twitterers with similar interests

DO use Twitter to start a conversation

DO add your Twitter ID to your email signature

DON’T automatic DM

DON’T

DON’T SPAM

TOOLS

http://friendorfollow.com/ - Management http://www.refollow.com/ - Management http://twitter-friends.com/ - Analytics http://www.TwitterGrader.com - Analytics http://www.tweetscan.com - Search http://www.twitpic.com - Post pictures http://www.twitterholic.com - Ranking

MORE TOOLS

http://bit.ly – Shorten URLs http://www.tweetscan.com – Search http://search.twitter.com - Search http://www.twicpic.com - Post pictures http://www.twitterholic.com - Ranking

http://www.socialoomph.com/ - loads of options from finding followers, figuring influence, etc.

APPS TO TWEET

http://hootsuite.com/ - Multiple accounts http://www.tweetdeck.com – My favorite http://www.seesmic.com http://www.twhirl.org/

FINDING TWEETERS OF INTEREST

http://www.twibes.com/ http://tweepml.org/ http://www.twellow.com/ http://twitdir.com/search_lite.php http://www.wefollow.com http://twittgeek.com/ - Automatic follow tool

CONTACTSharath GBlogger, Web Designer

http://thesharath.com/

Ph: 0-9844465708

E-mail: sharath@thesharath.com

@thesharath

http://thesharath.com/

THANK YOU