Twitter - FutureBeef...Twitter “Find out what’s happening, right now, with the people and...
Transcript of Twitter - FutureBeef...Twitter “Find out what’s happening, right now, with the people and...
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Twitter“Find out what’s happening, right now, with the people and organisations you care about”
Matthew Dwyer – Social Media Manager, MLA
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Setting the scene
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The nuts and bolts
• Text-based messaging system or microblog – 140 characters – that’s it!
• All about now, make it relevant• Announcement space made up of:
– Pointless blabber– Spam– Pass along info– Promotion– Conversation– News
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Why Twitter works for the beef industry
• We are passionate about sharing what we do• We are thirsty for information and knowledge• It provides a unique opportunity to connect given our
isolation and separation• Multidirectional – we can all have a say and join the
conversation• Rich content can be shared e.g. video, pictures, links to
further information
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MLA and Twitter
• An active communication channel since 2011• Engaged with an audience of more than 2,500• Aim to share information and engage with followers on a
range of topics relevant to marketing and R&D• Makes up one part of a broader suite of social media
communications
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MLA and Twitter
• Connecting with stakeholders– Report on marketing and R&D outcomes– Share production information and market information to improve
beef businesses– Provide updates and alerts– Promote events– Deliver consumers and end users with information on nutrition,
recipes, quality and sustainability
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Opportunities for the beef industry
1. Sharing information to improve your beef business2. Advocating and promoting what you do as beef
producers to the urban community
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Signing up
• www.twitter.com
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Filling out your profile
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Your profile
• Provide context– Who are you?– What are your interests?– Where are you?
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Finding conversations
• Search– People– Hashtags
• Suggestions• Trends
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How to follow
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Tips and considerations
• Listen, follow, participate and create• Be relevant, be current, be informative• Embrace the hashtag e.g. #AgChatOz• Retweeting is an easy way to start• Use applications to stay in control e.g. TweetDeck,
HootSuite• Find your champions and embrace the community
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Beefing up your Twitter Effectiveness
Richard Gunner – Feast! Fine FoodsVince Minervini – Marketing Manager
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Introduction
• RGFM background
Family farm since late 80’s
Established Meat business in 2001
Direct link from paddock to plate for ourselves and other farmers
• Our history of using twitter
Richard was curious and checked it out
After about 6 months began to use for business purposes
You can see on the internet record exactly how we have used it
• Reasons Richard joined twitter
Can use twitter in many different ways
Inanity, Learn, research, communicate, socialise
We can tell a story our way with no filters and at minimal cash cost
More interesting than commercial TV in spare time!
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Benefits of twitter for our business
• From a producer perspective
It is our message , on our farm that we tell
Reconnect city consumers with the land
• From a retailer perspective
Can answer customers questions
Our customers want to know so much about what they buy
Gives a real time feed into what we are up to
We often do not have time over the counter to tell the whole story
• From a wholesale perspective
Can see what our chefs are up to
Can get orders direct from chefs
Can see industry trends
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Tips to be more effective on twitter
• Alerts set up for topics of your expertise– Hashtags– Lists
• Social Media Dashboard (Tweetdeck, Hootsuite)
• Use of mobile phone apps
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Social Media Dashboard
Hootsuite – Social Media Dashboard
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Twitter ‘Lists’
• Created by twitter uses to group together users related to a specific topic
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Contact Us
• Follow Richard on twitter: @Richard_Gunner
• https://twitter.com/Richard_Gunner
• Follow Feast Fine Foods: @Feastfinefoods
• https://twitter.com/Feastfinefoods
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Questions???
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Beef up your Twitter effectiveness using
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What is AgChatOZ?
Online community for Australians interested in Agriculture
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What is AgChatOZ?
Online community for Australians interested in Agriculture
–
main focus on Twitter (@AgChatOZ)
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What is AgChatOZ?
Online community for Australians interested in Agriculture
–
main focus on Twitter (@AgChatOZ)
–
also have a Facebook page (facebook.com/agchatoz)
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What is AgChatOZ?
Online community for Australians interested in Agriculture
–
main focus on Twitter (@AgChatOZ)
–
also have a Facebook page (facebook.com/agchatoz)
–
we have a website too (agchatoz.org.au)
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How does it work?
•
Weekly topic suggested
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How does it work?
•
Weekly topic suggested
•
Questions submitted from community
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How does it work?
•
Weekly topic suggested
•
Questions submitted from community
•
Questions chosen & uploaded to Facebook
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How does it work?
•
Weekly topic suggested
•
Questions submitted from community
•
Questions chosen & uploaded to Facebook
•
Moderated discussion begins at 8pm AEST
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How does it work?
•
Weekly topic suggested
•
Questions submitted from community
•
Questions chosen & uploaded to Facebook
•
Moderated discussion begins at 8pm AEST
•
Chat covers 6‐8 questions per week
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How does it work?
•
Weekly topic suggested
•
Questions submitted from community
•
Questions chosen & uploaded to Facebook
•
Moderated discussion begins at 8pm AEST
•
Chat covers 6‐8 questions per week
•
AgChatOZ can last up to 2 hours
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How do I get involved?
•
Be interested in agriculture!
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How do I get involved?
•
Be interested in agriculture!
•
Sign up to Twitter & start using it!
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How do I get involved?
•
Be interested in agriculture!
•
Sign up to Twitter & start using it!
•
Join in on a weekly chat
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How do I get involved?
•
Be interested in agriculture!
•
Sign up to Twitter & start using it!
•
Join in on a weekly chat
•
Remember to use #agchatoz in your tweet
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How do I get involved?
•
Be interested in agriculture!
•
Sign up to Twitter & start using it!
•
Join in on a weekly chat
•
Remember to use #agchatoz in your tweet
•
Suggest a topic for a chat
![Page 43: Twitter - FutureBeef...Twitter “Find out what’s happening, right now, with the people and organisations you care about” Matthew Dwyer – Social Media Manager, MLA Text-based](https://reader034.fdocuments.in/reader034/viewer/2022043004/5f86966f6268c837f0250046/html5/thumbnails/43.jpg)
How do I get involved?
•
Be interested in agriculture!
•
Sign up to Twitter & start using it!
•
Join in on a weekly chat
•
Remember to use #agchatoz in your tweet
•
Suggest a topic for a chat
•
Suggest questions
![Page 44: Twitter - FutureBeef...Twitter “Find out what’s happening, right now, with the people and organisations you care about” Matthew Dwyer – Social Media Manager, MLA Text-based](https://reader034.fdocuments.in/reader034/viewer/2022043004/5f86966f6268c837f0250046/html5/thumbnails/44.jpg)
What does it offer producers?
•
Enables you to connect with the public
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What does it offer producers?
•
Enables you to connect with the public
•
Connects you with other producers
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What does it offer producers?
•
Enables you to connect with the public
•
Connects you with other producers
•
Allows you to keep up to date
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What does it offer producers?
•
Enables you to connect with the public
•
Connects you with other producers
•
Allows you to keep up to date
•
Improves your communication skills
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What does it offer producers?
•
Enables you to connect with the public
•
Connects you with other producers
•
Allows you to keep up to date
•
Improves your communication skills
•
Lets you tell your own story
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10 Twitter tips
1.
Fill out your bio properly!
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10 Twitter tips
1.
Fill out your bio properly!
2.
Get involved
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10 Twitter tips
1.
Fill out your bio properly!
2.
Get involved
3.
Be yourself
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10 Twitter tips
1.
Fill out your bio properly!
2.
Get involved
3.
Be yourself
4.
Engage with people
(even if you don’t know them)
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10 Twitter tips
1.
Fill out your bio properly!
2.
Get involved
3.
Be yourself
4.
Engage with people
(even if you don’t know them)
5.
Take pictures & videos of what you do
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10 Twitter tips
6.
Remember social media is a 2 way street
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10 Twitter tips
6.
Remember social media is a 2 way street
7.
Go along to tweetups, put a face to the name
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10 Twitter tips
6.
Remember social media is a 2 way street
7.
Go along to tweetups, put a face to the name
8.
Social media is what you make it
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10 Twitter tips
6.
Remember social media is a 2 way street
7.
Go along to tweetups, put a face to the name
8.
Social media is what you make it
9.
Ask for help
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10 Twitter tips
6.
Remember social media is a 2 way street
7.
Go along to tweetups, put a face to the name
8.
Social media is what you make it
9.
Ask for help
10.
Have fun
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Questions/Comments?
•
You can contact me via:
–
Twitter: @Sam_Grains
–
Email: [email protected]
This presentation is part of the BeefConnect
webinar series,
proudly brought to you by FutureBeef and Beef Central