Twitter for tech pol 2015
-
Upload
cambridge-judge-business-school-information-library-services -
Category
Social Media
-
view
592 -
download
2
Transcript of Twitter for tech pol 2015
![Page 1: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/1.jpg)
Cambridge Judge Business School
Getting started on TwitterDavid Reiner @TechPolicyMPhilGeorgina Cronin @senorcthulhuAndrew Alexander @MrAndrew_A
MPhil in Technology Policy
![Page 2: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/2.jpg)
Session objectives• Understanding what Twitter is• Exploring how to use Twitter effectively• Start tweeting using your new account• Gain confidence with Twitter terminology• Discuss the pros and cons of using Twitter• Learn how to write engaging tweets• 20 Top Tips & Tricks
![Page 3: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/3.jpg)
How many of you were on Twitter prior to this course?
![Page 4: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/4.jpg)
Visitor Resident
Are you a visitor or a resident online?
Conduct a Google Search
Writing a review on Trip Advisor
Tweet regularly about all aspects of your life
Tweet only about professional activities
Create a Facebook Group and invite others to join
BlogOnline shop
Share all the photos you take on Flickr
Update your LinkedIn profile
![Page 5: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/5.jpg)
Visitor Resident
Where are you on the scale?
![Page 6: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/6.jpg)
Twitter culture: separating fact from fiction(not just celebrities tweeting what they had for breakfast)
http://www.flickr.com/photos/tavopp/361730634/
![Page 8: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/8.jpg)
Everyone has an opinion on Twitter...
https://www.flickr.com/photos/yourdon/4159766506/
![Page 9: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/9.jpg)
In groups: one GOOD and one BAD thing you’ve heard about Twitter
https://www.flickr.com/photos/gizmo333/10620404045/
![Page 10: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/10.jpg)
What’s the point of Twitter?
![Page 12: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/12.jpg)
Twitter facts• Faster than earthquakes• Established linguistic and cultural norms• Has global reach: almost 30 languages covered• Is a public space• On average, more than 500 million tweets are sent every
day• Increasingly it’s where researchers are and collaboration
happens
![Page 13: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/13.jpg)
Are you concerned about tweeting because of the apparent dangers?
https://www.flickr.com/photos/mr_t_in_dc/7108362799/
![Page 14: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/14.jpg)
Hands on
![Page 15: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/15.jpg)
Your first tweets…• Write that very first tweet• Follow @TechPolicyMPhil• Follow @CJBSInfolib • Follow your neighbours• Reply to a tweet
![Page 16: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/16.jpg)
#Hashtags• Established part of Twitter culture• Can be bespoke, or established like #FF• Used to identify the subject of a tweet• Facilitates discovery• Easy to overuse or get wrong #nowthatchersdead
![Page 17: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/17.jpg)
#Hashtags• Established part of Twitter culture• Can be bespoke, or established like #FF• Used to identify the subject of a tweet• Facilitates discovery• Easy to overuse or get wrong #nowthatchersdead• Should be short and snappy• Check for existing use of your hashtag
![Page 19: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/19.jpg)
More tweets…• Write a tweet with the hashtag #techpol16• Tweet a link to the Tech Policy blog: http://www.blogs.jbs.cam.ac.uk/techpolicymphil/ • Tweet an image• ReTweet a tweet• Favourite a tweet
![Page 20: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/20.jpg)
Writing great tweets• Embrace the informal• Include a picture or link• Thoughtful use of hashtags• Well written; think about your voice• Include others in the conversation• Call to action• What do you want the reader of your tweet to do next?• Be in the moment / capture the social media zeitgeist
![Page 21: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/21.jpg)
![Page 22: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/22.jpg)
![Page 23: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/23.jpg)
![Page 24: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/24.jpg)
DM (Direct Mention)• A private message between you and another
tweeter• You must both follow each other• Accessible through the envelope icon
![Page 25: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/25.jpg)
20 top tips & tricks
![Page 26: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/26.jpg)
Write a meaningful bio and add a good portrait photo to attractfollowers (ditch the egg)
![Page 27: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/27.jpg)
If you only broadcast and never
listen, people will
start to notice and
unfollow you
![Page 28: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/28.jpg)
Manage your Twitter experience (and your other social channels) by maintaining them in one place
![Page 29: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/29.jpg)
Use the search
facility to locate topics that interest
you and to discover
(and follow) people with
similar objectives
![Page 30: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/30.jpg)
Use hashtags to group your tweets by content (and search using hashtags too)
![Page 31: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/31.jpg)
Tweet useful
content – news,
blogposts, websites –
and offer your own
take on their value
![Page 32: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/32.jpg)
Don’t be tempted to obtain followers by any quick route, this will not aid your Twitter presence
![Page 33: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/33.jpg)
Tweet regularly
but not too often,
people might think
you are addicted
rather than engaged
![Page 34: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/34.jpg)
Take part in Follow Friday (#FF) to promote good people to follow and to find new ones
![Page 35: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/35.jpg)
Set aside time in your schedule to
tweet – make it part of
your routine in order to
keep up the momentum
![Page 36: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/36.jpg)
Maintain a balance between how many people you follow and how many follow you
![Page 37: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/37.jpg)
Engage in conversations
and (good-natured)
debate – this is the key to
getting value out of Twitter
![Page 38: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/38.jpg)
Invest your 140 characters with wit, warmth and character - learn the art of constructing concise but interesting tweets
![Page 39: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/39.jpg)
Show personality
and humour in your tweets -
no one is going to follow
a Twitter account that could be run
by a robot
![Page 40: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/40.jpg)
Retweet other peoples tweets and others will retweet yours in return
![Page 41: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/41.jpg)
Favourite tweets
that you want to
come back to explore when you
have more time
![Page 42: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/42.jpg)
Tweet at lunchtime and between 4pm and 5pm when Twitter is busiest and they will be seen
![Page 43: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/43.jpg)
Set up keyword
search alert
channels, so that tweets
matching your
interests are
gathered
![Page 44: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/44.jpg)
Create lists in order to organise your most valuable followers into areas of interest so you don't miss their tweets
![Page 45: Twitter for tech pol 2015](https://reader036.fdocuments.in/reader036/viewer/2022062503/587353951a28ab56378b6d61/html5/thumbnails/45.jpg)
Don’t sit there like a potato! You get out of
Twitter what you put in -
tweet, follow and engage, and you will be rewarded
for your efforts