Twitter for startersGet Twitter to work for you!

Agenda

• What is Twitter?

• Vocabulary

• Why Twitter?

• Starting with Twitter

• Who to follow?

• How to Tweet?

• Twitter etiquette

• Questions

What is Twitter?

• What is happening?

• Social Network

• Real-time conversation

• 140 characters

• Delivered to followers

• Understand your profile page

Comparison

• Facebook – more social, personal

• Linkedin – more business

• Pinterest – pictures only

• Instagram – photo’s of the moment

• Snapchat – temporary (snap of a chat)

• Twitter – Big chat room

• Tweet

• Tweep

• Follower

• Following

• Retweet (RT)

• Reply (@)

• Direct Message (DM)

Vocabulary

• Twitter client

• Influencer

• Internetbuzz

• Stay current

• Crowdsourcing

• Promotion

• Network

• Support

Why would I Tweet?

• Choose your name – Twitter handle

• Photo

• Location

• Url

• Bio

• Language

• Private or public

• Twitter background

Starting with Twitter

• Friends, colleagues, brands, famous people, news, athletes, clubs, guru’s, thought leader, …

• Browse interests• Follow lists• http://www.twittergids.be• http://Search.twitter.com • http://www.tweetfind.com/ • https://www.twellow.com/

Who to follow?

• RT or Retweet

• Reply

• DM or Direct Message

• Favorite

• Make lists (favourite, professional, friends,…)

• Add links, photo, video, do research, hashtag, …

How to Tweet

• Themes / Categories / Tags (metadata)

• Events

• Promotions

• Emotions

• Less is more

• #fb, #in, #getronicsjobs, #ANDSTA, #7dag, #hirefriday, #dtv, #wtf, #ff, …

Hashtags #

• Follow

• Add value

• Share, share, share

• Retweet

• Engage in conversations

• Be a resource not a sales person

• Recommend others

• Be patient

How do get people to follow me?

• Avoid– Negativism– Politics– Self promotion

• Less is more - Quality vs Quantity• Same as in person• 1/3 share, 1/3 conversations, 1/3 personal• Share … don’t sell• Meet in life (twunch, social media day, …)

Twitter Etiquette

• Shoot

• Advanced twitter training– Make a professional background– Twitter services– Twitter clients (pc & mobile)

– Manage your profile– Scheduling, automation, …– Manage your followers– Embed Tweets

Questions