EAT WHAT YOU TWEETPresented by Sean Jackson, CEO of Ecordia

Twitter For Customer Engagement – Dallas January 2010

Sean A Jackson@seanthinksCEO of Ecordia

17+ Years in Interactive Technology Development

50+ Web Application Built

President DFW SEM

Past President Dallas Ad League (AAF-Dallas)

Member of DallasRoundTable

Speaker & Lecturer

Growing your business with Twitter

What is Twitter?

Does Twitter matter to your business?

The 5 Rules for successful growth.

My venue and…

BBSWebIRCIM

MySpaceFacebook

40404

Twitter is NOT about shouting…

…it is about “connecting”.• Do you have something of interest

for the community?• What is your value in the

community?• Can you be trusted?• Are you active?• Is Twitter part of your DNA?• eNewsletters• Updated website• Active blog site

Twitter rules for growing your business…

Clarify EngageMonitor

Clarify

Limitations of Twitter…10% represent 90% of all tweets (SM avg

10%/30%)

78.1% is babble or conversations

1% of addicts = 35% of visits

72% passers-by

27% are regular users

60% abandon Twitter after first month

.001% quantifiable ROI*

Why You Should Use Twitter…

Is my audience there?Is it important to my efforts?

Can I/we engage?Can I/we sustain?

RULE #1 - Build a Foundation• Create the “right” team

– Marketing person? (maybe)– Diversify responsibility

• Consider creating a TweetTeam within the organization– Employees– Customer fans (tradeout for gifts)

– Provide “rules” & responsibilities (most important)• User accounts are important

– By location or by brand or by personality or ALL• Build the right lists

– People who work for us (employees, vendors)– People we know and who know us– People we don’t know who know us– People we would like to know but don’t know us

Monitor

Research what is going on…

Restaurant near:Dallas within:50mi

Proper Names + Intent• “need”• “going”• “want”• “help”• “idea”• “why”• “bad” & other negative sentiments

Proper Names• #HashTags• @User Accounts• Brand Names• Proper Names• Market Terms• Competition• Misspellings of all

The two MOST important are…

1. Hashtags– # used in a tweet (ex. #ypoevent)

2. UserAccounts– @ used for a name (ex. @studiomoviegril)

RULE #2 - Actively Monitor

• Use TweetDeck for monitoring & sending– Hashtags, user accounts, proper names, etc.– Direct messages, replies– Use bit.ly for URL truncating

• Align rules & responsibilities to Tweet actions• Consider scheduling tweets using twaitter.com

Engage

RULE #3 - Creating connections

The MOST powerful community is YOUR venue!– Add A/V components that promote your # or @ from

Twitter– Display for everyone to see

• Provide mobile instructions on how to contribute– Become a TweetUp destination

• Create Tweet events (awesome WiFi needed)• Piggy-back on other events• Post online, via email, website

– Make Twitter part of yourreal-time “experience”

RULE #3 - Creating connections (cont.)

Consider a “personality” guest at the eventsTools that you can use for events:– TweetDeck– Visibletweets.com– Twitterfountain.com

Be very careful!– Real-time– Limited filtering capabilities– Not enterprise applications

RULE #4 - Follow Up Matters

If they Tweet about you (# or @) then they should be following you.– Use @ to respond to people and ask them to

follow you.– Given them a reason (value) to engage with you.– Organize into your lists

RULE #5 - Building Followers

Tweet often, tweet early– 90% of tweets are non-promotional• Something of value to the community BEYOND your

service or offerings.– 10% should be something unique• Only for twitter followers• Limited availability• Encourages re-tweeting

– Become the authority that people can rely on every day of the week

How to Pay for It!

1. Consider selling ads during your twitter events and meetups.

2. Make your vendors pay for it.3. Bundle it with your “event package”.4. Make your “fans” do the work in return for

VIP access.5. Run BOGO promotions.

1. Is Twitter Right For You?2. Monitor intelligently before your

engage3. Engage with your venue– Create the Twitter experience in your

venue– Follow up online– Tweet often and early

4. Make someone else pay for it.

Need help?

Sean A JacksonCEO of Ecordia

@seanthinkssjackson@ecordia.com(972) 704-2144 ext 101