Twitter for Reporters
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Transcript of Twitter for Reporters
Twitter for ReportersCall (877) 411-9748
Access code: 630-956-8834
› What is Twitter?› Why reporters should tweet› Basic terminology, screen overview› Your professional identity› Tone, content strategy› Building a following› Ethics overview› Time-saving tips and tools› Using search, lists› Few to follow, questions
Agenda
› 140-character messages, sent out to followers
› Great for following and reporting breaking news
› Another tool to promote our websites
› Provides another way to reach new readers, sources
What is Twitter?
› News consumers favor Twitter over other social media platforms*
› Offers news gathering opportunities
› Helps to brand news organization
› Builds connections with new readers
*Source: Pew Research Center
Why use Twitter?
› 100 million active daily users
› 5,700 tweets every second
› 170 minutes: average time spent per month
Source: mediabistro
Why use Twitter?
Basic terminology
› Tweet› Follow, unfollow› Retweet (RT)› Hashtag› Mention› Trending› Direct message (DM)› Feed› Modified tweet (MT)
› Tweet A 140-character post on Twitter
Terminology
› Follow, unfollow You follow Twitter users to see their tweets; unfollow to remove
Terminology
› Retweet (RT) Repeating another’s tweet to all your followers
Terminology
Terminology
› Mention (@) Used to mention (or reference) another Twitter user; alerts that user
Terminology
› # Hashtags Are used to indicate searchable topics like town names or big events
Terminology
› Trending Used to indicate a certain term is popular, being tweeted often
Terminology
› Direct message (DM) Use when you want Twitter users to contact you privately
Terminology
› Feed View of most recent tweets from the people you follow
Terminology
› Modified tweet (MT) When you’d like to retweet, but are over the 140-character limit
Terminology
Screen overview
› @ Connect› # Discover› Me (your profile)› Search box› Mailbox› Settings› Compose
Screen overview
Screen overview
Screen overview
Screen overview
Screen overview
Screen overview
Screen overview
Screen overview
Screen overview
Screen overview
Screen overview
Screen overview
Screen overview
Screen overview
Screen overview
Screen overview
Screen overview
› Avatar Photo should be a clear, normal headshot
Your identity
› Profile name Use your byline – your full name
Your identity
› Handle Should incorporate the name of your newspaper
Your identity
› Bio Identify yourself as a reporter, include what you cover and link to your website
Your identity
› Personality Great, when appropriate
› Sarcasm Doesn’t always translate
› Objectivity Important, even when using humor
› Negativity Avoid if possible
› Conversation Don’t be overly formal, “official”
Tone & content
Tone & content
Tone & content
Tweet often, regularly
Gaining followers
Promote handle in print, website, Facebook Include in email, business cards Interact – use @ and #
Follow, follow, follow
Ethics roundup
› Verifying sources› Being transparent› Your personal account› Halting rumors› Offensive tweets› Offensive followers
Ethics roundup
› Verifying sources“Verify information separately; interview sources independently of the social networks.”
Direct message the user, ask for phone number
Use @ to contact and request an interview Speak to the person, get more information Talk to your supervisor
((side note))
› @ mention public vs semi private
@SarahShipley I’m a reporter with The Times and would like to inverview you. Can you call (555) 555-5555?
.@SarahShipley has some great photos of the train wreck.
Ethics roundup
› Being transparent“Tell contacts what you are working on, why, and how you plan to use the information they supply. Explain all that information is on-the-record and for attribution.”
Don’t just grab quotes Be open and honest Tell sources they will be quoted
Ethics roundup
› Your personal account“You are always a journalist; what you do on your social networking site can and does reflect on you personally and professionally and on the company.”
Give it the publisher/grandma test If you tweet it, someone can find it Be mindful of who you follow, and who
follows you
Ethics roundup
› Halting rumorsDo not publish unverified information you saw on Twitter on your newspaper’s website or in print.
“According to Twitter sources” doesn’t cut it Inform followers you are working to verify If you see misinformation, call it out
Ethics roundup
› Offensive tweetsIf you accidentally tweet something offensive, remove it immediately and tell your supervisor.
Deleting the tweet doesn’t mean you pretend it never happened.
Prepare a response. Screen shots will bite you. People retweeted? Contact those people,
deliver prepared response. Publish that response in print and online; link
to it on Twitter.
Ethics roundup
› Offensive tweets (for editors)If you are the editor and have reporters tweeting for the first time – train, train, train.
Ask to review tweets before the reporter posts
Provide examples – have the reporter follow other GateHouse reporters
Monitor like a hawk
Ethics roundup
› Offensive followersBlock offensive or controversial followers. Your account is a representation of the entire company.
Most politicians and political groups are fine Follow both sides or viewpoints Extreme political, social or religious groups
are not Use your best judgment Be prepared to explain your decisions
Off duty posting
› How can I tweet on days I’m not working?Use Twuffer.com, which allows a Twitter user to compose tweets in advance, and schedule the posts
Off duty posting
Off duty posting
Off duty posting
› In case you missed it› Looking ahead› Entertainment content› Lifestyles content› Link to online weather
page› Blog posts› Callouts for future
stories› Facebook promotion
Off duty posting
Five Twitter tips
› Try not to use all 140 characters
WHY People might want to retweet you, and add their own comment.HOW Don’t be an AP Style slave. Use reasonable abbreviations. Use twitter terminology.EXAMPLEA 4-car crash on Hwy 6 is causing major delays in #Peoria. Avoid if possibleIts snowin like crazy. Neone have pics to share?
Five Twitter tips
› Use hashtags and retweet often
WHY Using hashtags and retweeting others will help Twitter users find you and follow you.HOW Search for hashtags in your community, or create your own as a newsroom.EXAMPLES
Five Twitter tips
› Use a URL shortner
WHY You want to maximize your ability to sell your content, and you only have 140 characters.HOW Use a web tool like bitly, or HootSuite’s built-in shortener.EXAMPLE
Five Twitter tips
› Direct message to find sources for stories
WHY You need to verify someone’s identity and get their permission to quote them.HOW If they are following you, use Twitter’s direct messager. If not, use an @ mention, and pass along your contact information.EXAMPLE
Five Twitter tips
› Tweet at popular times
WHY Maximize your Twitter efforts by posting at popular tweeting times.HOW Use Twuffer or a social media deck to schedule your posts.EXAMPLE Afternoon tweets, around 5 p.m., get the most retweets. Lunchtime tweets, around noon, also get retweeted more often.
Using lists
› Use lists to curate groups of Twitter users› Allows you to scan select accounts
quickly
Using lists Go to your lists page
Using lists Click “Create list”
Using lists
Enter list name, description; select private/public
Save list
Using lists
Using search
› Use Twitter’s advanced search tool to find potential stories and sources
search.twitter.com
Using search
Using search
Using search
Using search
Using search
@Bpetrishen_MWDNBrad Petrishen
@RichardLodge_MWRichard Lodge
@DanCagenDan Cagen
@SpitzJ_MWJulia Spitz
A few to follow
@JournoBuedelMatt Buedel
@lauranightLaura Nightengale
@JayDRedfernJay Redfern
@denniseditDennis Anderson
Questions?
@cox4ghmCarlene [email protected]