Twitter for recruiting

“We Speak Your Language” Retained Executive Search RPO Leadership Consulting

Twitter for HR: Getting the

Most from this tool

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Presented by:

Dan Ryan

“We Speak Your Language”

What I do…

• I help firms attract and develop their most important assets, their current and future leaders!

– Retained Executive Search

– Leadership Consulting • Leadership Development

• Coaching

• Organizational Development

• Outsourced Leadership

– Recruitment Process Outsourcing (RPO)

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A quick survey…

• How many of you are Social Media/Network users?

– LinkedIn

– Facebook

– Twitter

– Blogs

– Others

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We used to

communicate like this…

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Now we communicate

like this…

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What we will discuss

• What is Twitter?

• How does it work?

• Who uses Twitter?

• How are job seekers found there

• Twitter tools

• Twitter integration


• Twitter is a microblog

– Message length is 140 characters or less

• Twitter allows you to also incorporate a

link to more information

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“We Speak Your Language” “We Speak Your Language”

Source:

digitalbuzz.com


User observations

• 56% with income between $26K-75K

• 26% with income above $75K

• 67% purchase specific brand they follow

• 37% use mobile device

• 28% are college graduates

• 48% in college

• 52% update status daily


Facebook stats

• 64% with income between $26K-75K

• 23% with income >$76K

• 51% purchase brands they follow

• 30% use mobile device

• 22% are college grads

• 28% in college

• 12% update status daily


Conclusions

• Twitter users:

– More educated

– Have higher incomes

– Use it much more frequently

– Have greater brand loyalty

– Mobile use (key point)

– Significantly higher college

penetration


Homepage

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Basics


Nomenclature

• Tweet

– A message sent out by you or others

• Follower

– One who chooses to accept your tweets

• Following

– One whose tweets you will accept

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Following

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Following

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Twitter Post

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Search

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Saved

Searches


Lists

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#

Hash tags

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# engineering

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“We Speak Your Language” 24


Troublesome

Tweets

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More

Twubble (sp)

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Mobile apps


Why mobile apps?

• Younger workers are comfortable with

mobile and social technology

• Referrals and conversations


Seesmic TweetDeck

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Sharing on Twitter


Sharing-Part 2


Sharing your jobs


Final steps


Social-Twitter Management

tools

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“We Speak Your Language” “We Speak Your Language” 35


Creating a Twitter account


Social Management tool setup

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Social Media Integration

• You can have a great presence and also not devote all of your time to social media

• Many networks integrate well with one another

– Blogs with LinkedIn and Facebook

– Twitter with Facebook

– Other tools

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LinkedIn-Twitter

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LinkedIn

Twitter

Box.net

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Blog-Twitter-

Facebook

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How to be “found”

• Meaningful display

name-username

• Complete profile

• Include location

• Tweet frequently

• List yourself in

directories

• Use hashtags

• Don’t over

abbreviate

• Engage publicly

• Build your follower

list

• Link to your profile


Search

“plus”


More Search


How will you keep up?

• Stay current-read and participate

• Talk to your employees

• Study what others do


Other considerations

• Social media policy

– Who, what, when, where, how?

• Social media strategy

– Who do we want to talk to and how will

we accomplish this?

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Final Thoughts…

• You need a presence

• You are behind-so is almost everyone else

• Have a strategy first!


There is no turning back

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Thank you!

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Dan Ryan Principal

Ryan Search & Consulting

615 656 3535 office

615 202 0883 cell

http://Ryansc.net

[email protected]

Twitter for recruiting

Business

Transcript of Twitter for recruiting