Twitter for Business Seminar presented to BIZStreet Spokane
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Transcript of Twitter for Business Seminar presented to BIZStreet Spokane
Learning to love the
“Big Blue T.”
Mickey LoncharCreative Director
Quisenberry Marketing & Design
We’ve always been “social.”
Social Media gives us the tools to make being
“social” a lot easier.
Social Media “flips the funnel.”
The Six Stages of Twitter:
1. Denial
2. Contempt
3. Intrigue
4.Trial
5. Frustration
6. Aha!
“It’s kinda like scrolling through the Table of Contents to a great magazine, one that’s being published every minute.”
One view of Twitter:
- Luke Sullivan, aka @HeyWhipple
“Twitter is my personal submarine and periscope to the ocean of the World Wide Web...defined by my relationships to people and ideas.”
- J.P. Rangaswami
One view of Twitter:
“How the narcissistic keep in touch with the feckless.”
- The Ad Contrarian
One view of Twitter:
What is Twitter?• “Microblogging” service; messages limited
to 140 characters.
• Ability to share links, photos, files, audio and video to those who follow you.
• Determine the community you choose to “follow.”
• Lets you follow people, news or events in real time.
• “What do you want to share right now?”
Twitter stats:
• 300,000 new users join daily.
• 8% of American adults use Twitter, 2% use it daily (6 million).
• 32% of users have 0 - 5 followers, more than 50% have <100.
• Only 29% of “tweets” generate any kind of action (RT, reply).
(Source: Nielson, December 2010)
The obligatory Twitter usage chart.
How can your business use
Twitter?
Follow industry leaders and publications.
Build a reputation as a “Thought Leader.”
Make time-sensitive announcements or offers.
Provide customer support.
Conduct a real-time search.
Expose original content to a wider audience.
Aggregate great content.
Add a social component to an event or conference.
Additional outlet for Social Media content.
Provide/discover a unique voice.
Getting started:
• Set up your account (fill out profile, select “handle,” set password, choose a background, upload a profile picture.• Listen (follow people, companies, publications or industry leaders you like).• Contribute (original content or RT).• Attract followers (online/offline media, reciprocation, quality content).
Tools that can help you make you a Twitter
black belt:
http://www.business.twitter.com
A Social Media Dashboard. (Hootsuite, Tweetdeck)
Monitor conversation feeds.
Aggregates Social Media profiles.
Built-in analytics and link shortener.
Twitter Search (advanced)
Social Media analytics.
Community manager.
(www.tweetbig.com)
Recommended Best Practices.
• Give attribution.
• Thank people who mention you.
• <120 characters makes it easy to RT.
• Quality, not quantity.
• Solve, don’t sell.
• No “spamming.”
• Converse/Participate.
Resources:
• http://www.quisenblog.com/2009/10 (Social Media month)
• http://www.business.twitter.com
• http://www.mashable.com/guidebook/twitter
Questions?
Contact info:
Email: [email protected]: @MickeyLoncharBlog: http://www.quisenblog.comWeb: http://www.quisenberry.net
For a PDF of this deck, email me at [email protected].