Twitter for business seminar deck
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![Page 1: Twitter for business seminar deck](https://reader034.fdocuments.in/reader034/viewer/2022052600/55818a06d8b42a132d8b51b8/html5/thumbnails/1.jpg)
Learning to love the
“Big Blue T.”
Mickey Lonchar Creative Director
Quisenberry Marketing & Design
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We’ve always been “social.”
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Social Media gives us the tools to make being
“social” a lot easier.
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Social Media “flips the funnel.”
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The Six Stages of Twitter:
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1. Denial
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2. Contempt
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3. Intrigue
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4.Trial
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5. Frustration
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6. Aha!
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“It’s kinda like scrolling through the Table of Contents to a great magazine, one that’s being published every minute.”
One view of Twitter:
- Luke Sullivan, aka @HeyWhipple
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“Twitter is my personal submarine and periscope to the ocean of the World Wide Web...defined by my relationships to people and ideas.”
- J.P. Rangaswami
One view of Twitter:
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!
!
“How the narcissistic keep in touch with the feckless.”
!- The Ad Contrarian
One view of Twitter:
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What is Twitter?• “Microblogging” service; messages limited
to 140 characters.
• Ability to share links, photos, files, audio and video to those who follow you.
• Determine the community you choose to “follow.”
• Lets you follow people, news or events in real time.
• “What do you want to share right now?”
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Twitter stats:
• 300,000 new users join daily.
• 8% of American adults use Twitter, 2% use it daily (6 million).
• 32% of users have 0 - 5 followers, more than 50% have <100.
• Only 29% of “tweets” generate any kind of action (RT, reply).
(Source: Nielson, December 2010)
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The obligatory Twitter usage chart.
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How can your business use
Twitter?
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Follow industry leaders and publications.
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Build a reputation as a “Thought Leader.”
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Make time-sensitive announcements or offers.
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Provide customer support.
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Conduct a real-time search.
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Expose original content to a wider audience.
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Aggregate great content.
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Add a social component to an event or conference.
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Additional outlet for Social Media content.
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Provide/discover a unique voice.
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Getting started:
• Set up your account (fill out profile, select “handle,” set password, choose a background, upload a profile picture. • Listen (follow people, companies, publications or industry leaders you like). • Contribute (original content or RT). • Attract followers (online/offline media, reciprocation, quality content).
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Tools that can help you make you a Twitter
black belt:
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http://www.business.twitter.com
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A Social Media Dashboard. (Hootsuite, Tweetdeck)
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Monitor conversation feeds.
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Aggregates Social Media profiles.
Built-in analytics and link shortener.
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Twitter Search (advanced)
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Social Media analytics.
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Community manager. (www.tweetbig.com)
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Recommended Best Practices.
• Give attribution.
• Thank people who mention you.
• <120 characters makes it easy to RT.
• Quality, not quantity.
• Solve, don’t sell.
• No “spamming.”
• Converse/Participate.
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Resources:
• http://www.quisenblog.com/2009/10 (Social Media month)
• http://www.business.twitter.com
• http://www.mashable.com/guidebook/twitter
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Questions?
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Contact info:
Email: [email protected] Twitter: @MickeyLonchar Blog: http://www.quisenblog.com Web: http://www.quisenberry.net
For a PDF of this deck, email me at [email protected].