Twitter for Business (Practical | Best Practices | Marketing)
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Transcript of Twitter for Business (Practical | Best Practices | Marketing)
Twitter For Businesswww.facebook.com/learnsocialmedia
(A Presentation from SocialMe’sSocial Media and Business
Workshops in India)
• What is Twitter
• Why Twitter
• 5 Steps to Create Visible Twitter Profile
• How to Tweet
• Twitter Etiquettes
• Twitter & Business
• Twitter Case Studies and more!
• Task: Twitter For Starters
What is Twitter ?
Twitter in Plain Englishhttp://www.youtube.com/watch?v=ddO9idmax0o
Why Twitter?
One Bird Tweets | 100s Listen
Two Birds Converse | 1000s Listen
Many Birds Converse | World Listens
Twitter helps you “Identify the Right Person”
It is a Social and Conversation search tool
It has immense ‘Viral’ potential
Social Media Journalists
#Echovme
Get started with Twitter
Five Ways to Create a Visible and
Credible Twitter Profile
1. Decide a ‘Interesting’ username
a. Short user nameb. Company handle c. Personal handle – personal named. Remember, twitter handle is your ‘Online Identity’
@antonymareesdsilva
@antonymarees
@amdrockstah
X
X
2. Add a image to your profile
a. No Cartoons b. Company’s logo if creating a company’s account. c. Personal picture, if creating a personal account. d. Distinct clear face pic that shows you with a smile
3. Add location to your profile
a. City, Country
4. Twitter Bio – Characters that
Defines YOUR BRAND
a. 160 Characters that defines you. b. Churn your qualities in these few words. c. Use keywords, combination of professional and personal attribute of
yours. (Decide 10 keywords that are associated with your personality)d. Remember, these words increases your visibility and credibility
Example: Entrepreneur, CEO, NLP Professional, Love Social Media, Dancing, Yoga and Pets
5. Add a Link to Your Profile
a. To add further to your Bio credibility, link your profile to your BLOG or your LinkedIn profile.
b. You can link it to your website if you don’t have both.
How to Tweet
Write your message in 140 characters and press
Tweet
To find people type in the search bar and click on the green plus to follow
Note that you can search people or tweets
Or start by following
those your friends are following
To look at someone’s profile click on their name
Other Ways..
99tribes
Twitter replies start with @Name and are to that person
My tweet
replies
People following me and Gihan / Suranga will see this conversation
So, to replyuse the @ before the name of
person
or click on reply
A retweet is to tweet something someone has
already written
A Direct Message (DM) is a private message that no-one else sees.
You can only DM people who are following you back.
You can see any mentions of you under @mentions and also see any
Retweets (RT)
If you really like a tweet you can favourite it to keep it to go back to
A # is a way you can label tweets that makes them easier to search for
‘#’ Collaborates Tweeples‘#’ Content Aggregator ‘#’ Connects Emotions ‘#’ Connects Religions, City, Trends and More.
Twitter Etiquettes
Be casual and friendly
If you like a particular message,
retweet it. People often appreciate the sharing
and amplification
of their ideas, so look
to retweet cool stuff.
Post links to articles and
sites you think folks would find
interesting—even if
they’re not your sites or about your company.
Converse with people
just don’t broadcast
Do not Spam!
Make sure your tweets
provide some real value to
people.
Twitter For Business
• Offer Twitter exclusive coupons or deals
• Organize Twitter Contests
• Sponsor or organize Tweetups
• Make a Common Hashtag for Brand
• Take people behind the scenes of your company
• Post pictures from your offices, stores, warehouses, etc.
• Share sneak peeks of projects or events in development
• Engage with audience and community
• Offer customer service and quick solutions
Listen Engage Offer
Listen!
Engage
Offer
BSNL Case>>>
Twitter Business Ecosystem
Customer Service
Recommendation & Feedback
Company Updates
Promotion & Events
Sales/ Business Development
Research
Jobs
Indian Brands on Twitter – Case Studies
Customer Service
•@airtel_presence listens to customers on Twitter.•Guide them about its product and services.•Solve customer queries.•Provides after sales support
•@flykingfisher engages with its customers on Twitter. •Greets individuals and thank them for feedback. • Solves customer queries and provides solution.
Listening
• Ching’s Secret effectively listens to customers talking about the brand “Chings Secret”
• Humor is the element that adds to experiential marketing. For example: Chings Khao Baaki SabBhool Jao
• Takes up personalized conversations, thus creating brand remark or say ‘brand connection’ with customer’s heart.
Getting Personalized
• Sutralite is a HR service provider.
• Follows CEO / Manager level individuals
• Takes up ‘General’ conversation with them.
• Introduce their brand and their services
• Takes up personal conversation –Greets | Wishes | Conversation on General Topic
International Brands
Coffee | Tweeting | Conversations
General conversation
Brand Recommendation
Brand Listening & Responding
1st Srilankan Tweetup
Tweetup Loyalty Card - 10 % off
Regular Twitter Promotions
Listening & reacting to general
coffee conversation
Reacts to ‘brand’ recommendations
Active check on #Colombo
conversations
Integrates other Social Media
Channels with twitter
The MD personally meets popular
tweeters or influencers
It is no more a brand! A another
Twitter Friend!
Dell Sales Strategy
• Dell is amongst the visible corporate behemoths actively using social media\
• In 2009 Dell made $6.5 million in revenue from their Twitter presence
• Dell says its sales from Twitter have actually tripled, which is consistent with previous reports
Twitter Worst Practices
Continuously promoting product
Automated tweets with no engagement
Ignoring to listen
Irregular activity
No Originality
Twitter Task for Participants 1. Follow each other. And use #Echovme for every tweet you are going to make now.
3. Update your first Tweet with #Echovme (It can be about your experience of learning from workshop, about your experience, about food, about your travel etc)
4. Take up a conversation with each other, do not TALK at ALL.. Do not forget to use the #SocialME in your conversation.
5. Make use of @_____________ in your conversation. (Example: @mad_nad hey it was pleasure meeting @ivinay @aaroo4 and @pprakash in the #Socialme session (Do not copy this) )
6. Use Twellow to find your Target audience using “Keywords” Ensure you are following people that you think are relevant to your business, hobby or interests.
7. Greet At-least 10 people once you follow them! Example: #nowfollowing @______ @_______ @_______ - glad to follow you and connecting here.
8. You are all now the “Official Tweeters” of #Colombo workshop Tweet about the event, what you are learning and communicate on Twitter with #socialme
“We are Governing and Evaluating Your Fast-a-Tweet service”
Connect with Sorav
• www.facebook.com/soravjain
• www.twitter.com/soravjain
• www.linkedin.com/in/soravjain
• www.soravjain.com
• www.youtube.com/soravjain
Thank Youwww.facebook.com/learnsociamedia