Twitter for Business #businessbootcamps - Yabba Media
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Transcript of Twitter for Business #businessbootcamps - Yabba Media
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Twitter for Business: Start Flying Liz Townsend and Suzanne Bellenger
15 July 2014, Lythe Hill Hotel
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Twitter Profile
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Twitter stats
• 15m UK users
• 44% never tweet, just read
• 80% use it via mobiles
• 80% of engagement on Twitter is clicking links
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Dimensions
Handle: 15 characters
Name: 20 characters
Bio: 160 characters
Profile Image: 400 x 400 pixels
Header Image: 1500 x 500 pixels
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Twitter Bio
• 160 characters
• Use keywords
• Show personality
• Keep it casual
• Use humour (if appropriate)
• Consider including location
• Consider including hashtags
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Images
Profile Picture
• 400 x 400 pixels
• Photo or logo
Header Image
• 1500 x 500 pixels
• Show your business
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What Companies tweet about
88% Company news & updates
40% Offer customer service
28% Sales deals & offers
10% Job information
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Tweet layout
• For best response, tweets are set out as:
MessageShortened
LinkSource (via) #Hashtag
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Common abbreviations
• RT Retweet
• #FF or #FollowFriday (recommendations)
• OH Overheard
• TMB Tweet me back
• PRT Please retweet or partial retweet
• MT Modified tweet
• TY Thank you
• ^SB Initials of person who has tweeted
• Tweeps Anyone using Twitter