Twitter for Business

140 Character Advertising and Customer Engagement

My business needs to...• create or manage a Twitter presence

– Learn how to set your business up for success on Twitter.• grow a follower base

– Accelerate your relevant follower growth to build an engaged, connected audience.

• drive website clicks or conversions– Extend your reach by seamlessly bringing users to your website via Tweets.

• increase Tweet engagements– Target content to a relevant audience to generate more user interactions.

• drive app installs or engagements– Enable users to download and open your mobile app from directly within

your Tweets.• find leads on Twitter

– Allow users to share their email address with you from directly within your Tweets.

What is a Hashtag?

• A # is used to identify a message on a specific topic

• You can also find a topic without typing the hashtag, but if you want your tweets to be associated with it, use the hashtag

• Your hashtag needs to be unique, or you’ll mash up with some other topic

Twitter Analytics

What are Promoted Tweets?

• Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers

• Promoted Tweets are clearly labeled as Promoted when an advertiser is paying for their placement on Twitter

• In every other respect, Promoted Tweets act just like regular Tweets and can be retweeted, replied to, favorited and more

Create a Calendar

How Do I Get Followers?• 64% of users are more likely to buy from a brand they follow

on Twitter• https://blog.kissmetrics.com/fan-base/?wide=1• http://www.statista.com/statistics/327468/most-popular-bran

ds-twitter/

• http://www.statista.com/statistics/265657/leading-product-brands-with-the-most-fans-on-facebook/

• Tweet often – schedule your tweets – You can schedule all of your social media posts on HootSuite– Facebook, Twitter, Instagram, Snapchat, etc.– URL shortening services, such as bit.ly, give you the opportunity to

tweet more than 140 characters and add pictures, video, links

Where Do People Use Twitter

• Mobile #1 at 71% – Access all social media, not just Twitter• Adobe 2013 Survey• 70% of Twitter users who “shared” an item, later

purchased it

• Tablet– #2

• PC– Dead last, and mostly used at work

Mobile Sales

• According to Digital Analytics, mobile sales accounted for 22% of Cyber Monday purchasing

• Total mobile sales were 41% of all online sales, including Cyber Monday

• iOS accounted for twice the Android sales– iOS users spent $114.79, Android $96.84– Most likely this includes tablet use

• Takeaway: Twitter=Potential Mobile Sales

Change from 2013

Your Turn• Find your partner• Pick a number• You will be creating a Twitter campaign for a

MLS team– Assignment is on my webpage under Handouts– You will focus on the Hispanic market

• The number you pick will correspond with a team on my list