Twitter, Facebook, Recruitment & Integration - Thomas Shaw, RecruitTECH 2009
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Transcript of Twitter, Facebook, Recruitment & Integration - Thomas Shaw, RecruitTECH 2009
twitter,twitter, facebook,facebook, recruitmentrecruitment & integration.& integration.
Thomas ShawRecruitment Directory
+61 (03) 9018 [email protected]
http://www.recruitmentdirectory.com.au
Twitter @thomasshawBlog http://www.recruitmentdirectory.com.au/blog
Page 2Copyright © 2009 Recruitment Directory Pty Ltd
• How we can use these sites in the Recruitment process.
• “Post n pray” or “post n prey” ?
• Create integration, not fragmentation.
• Data collection
• Tips & Tricks
Why?
Page 3Copyright © 2009 Recruitment Directory Pty Ltd
• 45% of Employers use Social Networking sites to research Job Candidates (US, CareerBuilder)
• Facebook 300 million users• Users are already connected with their social network – no need to create a
new one• Integrate with the social network via API• Real time search
Page 4Copyright © 2009 Recruitment Directory Pty Ltd
Posting job ads is not good enough!
Where is the conversation? No engagement!
“Post n pray” turn it into “post n prey”! SEARCH
HASHTAG? #jobs #sydney
Short URLs – who do you use?
API - We can integrate!
Automate the process where possible. Use CRM/RMS/ATS
ROI – CTR %
Page 5Copyright © 2009 Recruitment Directory Pty Ltd
Twitter – Posting Content
Are you automating the process?
Integration points
Data flow
Multiple profile management
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Twitter – Data Collection
What data should we collect?
Privacy/Legal issues?
Who owns the data?
Store in CRM/ATS?
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Back to Webpage/App
oAuth
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Facebook – Site Updates
Twitter like tagging @ and then start writing your friends name. (Auto complete)
Facebook has become too bloated. Released ‘lite’ version. No apps or distractions.
Page 11Copyright © 2009 Recruitment Directory Pty Ltd
Facebook - Posting Content
Searching for Candidates
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Find Friends http://www.facebook.com/find-friends/
Header search bar
Search for users by company
Search for users by degree/school/university
Search for users by name(part of) or email
Facebook Directory – People
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Facebook Directory http://www.facebook.com/directory/
Marketplace
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Facebook Marketplacehttp://www.facebook.com/marketplace/ http://www.recruitmentdirectory.com.au/Blog/facebook-marketplace-now-powered-by-oodle-a130.html
What are others doing?
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• Embracing Social Networking • Creating Groups & Events – connecting users• Creating Applications • Using Pages to promote products or services• Using Facebook as a Research tool
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What data can we collect from users profile?
Collect data via Application or Facebook Connect
How often to pull user data to update database?
Facebook Connect
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• One-click login and authorisation
• Privacy and Security Controls
• Increase engagement
• Distribution Network
• Access to Facebook Platform
Integrating Facebook Connect with your Job Boardhttp://www.recruitmentdirectory.com.au/Blog/integrating-facebook-connect-with-your-job-board-a139.html
Facebook Connect
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Seamlessly connect a users Facebook account and information with your site (increase users/signup on your website)
Connect and find their friends who also use your site (provide a social aspect - friends invite friends)
Share information and actions on your site with their friends on Facebook (word of mouth promotion - free publicity)
Facebook Applications
Page 19Copyright © 2009 Recruitment Directory Pty Ltd
Tabs
Jobs, contentvia RSS
No manualInput!
Application Directory
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Facebook Application Directory
http://www.facebook.com/apps/directory.php
Verification
You don’t have to verify an application
• Each app USD $375• Students/Non Profit USD $175
Page 21Copyright © 2009 Recruitment Directory Pty Ltd
Where are you headed?
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• Be a leader, not a follower
• Understand the medium
• Identify your target market
• Create integration not fragmentation
• Engage with users!
• Manage your reputation
• 360 Degrees of Technology
• ROI, Feedback, Comments
• Work smarter, not harder!
Page 23Copyright © 2009 Recruitment Directory Pty Ltd
Final Say
• There will always be hype - what goes up, must go down
• Be transparent, honest and open
• Start small… “build the foundation and then start adding bricks”
• Refer all links, jobs, content back to your website
• Conversation - Engage with users
• Devote enough time to maintain your social networking presence. Don’t think everyone will visit your profiles
• Are you monitoring your competitors?
• Use social networks as a sourcing tool to reach passive candidates and for hard to fill positions.
• Be approachable for job seekers, potential recruits and clients