Tweet, Tweet, Twitter Twitter

Fast-track Your Way To Harnessing Twitter

Gerry Kirk@gerrykirk

Outline

Twitter introduction

Get set up

Test the waters

Lab / Questions

What is Twitter?

Like a big cocktail party

A stream of conversations

Breaking news

Get product offers

Follow product updates

Disperse info during crisis

http://www.startribune.com

Hudson River plane crash

Doing good

Laura @Pistachio Fitton

Donate through Twitter

Engage, support community

Promote site content

How Popular Is Twitter?

Growing faster than Facebook

Invasion of the Soccer Moms

Twitter Use Brainstorm

What possibilities do you see?

My Twitter Path

What is Twitter?

What is Twitter?

This isseriouslystupid.

I can find people interested in Pair Vote. Cool!

What a time sink. Is this worth it?

Meeting fascinating people, going to #ChangeCamp!

Learning what else is going on.

Helping & learning from others is fun

Let's Get Started

What's in a Name?

GerryKirk

gkirk

GMan

SniffingRoses

Building Your Community - Local

http://twittgroups.com/group/ssm

Building Your Community - Local

http://search.twitter.com/advanced

Network / Activity Based Recos

http://www.mrtweet.net

Users by Topic

http://wefollow.com/

Followers' Faves

http://www.crazybob.org/twubble/

Sprucing Up Your Profile

Make a good impression

http://www.faceyourmanga.com

Good to be square

Introduce yourself

One line bio (160 char)

Location

Web address

Interactive Twitter Tool a Must

Tweet Exercises

Follow @gerrykirk

Post: Just signed up, sitting in @gerrykirk 's Twitter Essentials class. #gktwit

Post: See what we are learning: http://twitteressentials.eventbrite.com #gktwit

Search for #gktwit

Reply to @gerrykirk's tweet: Yes, I'm having the time of my life. You should charge twice as much! #gktwit

Send @gerrykirk a direct message: Here is my credit card number:

Retweet a message in your stream

Post a picture from class: Class in session:

More sample tweets

Just joined Twitter. I'm really looking forward to seeing how it works for me/connecting with my friends/find out more about X.

Check this out it made me laugh (Link to cartoon/video/article you have bookmarked)

One of you people MUST have my keys. I know I left them right here.

Still not sure how to balance Twitter with Facebook. Same thing? Annoyingly different?

"Motivation is what gets you started. Habit is what keeps you going." - Jim Ryun

Trying out PeopleBrowsr http://peoplebrowsr.com for Twitter, so far I like/hate it.

Happy to see Habs getting beat. Go Leafs!

@gerrykirk looks better on Twitter than in person.

Ugh. Too much cheese.

I wish my sweetie were here right now.

Twitter etiquette

Everyone can hear you

Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.

Who is the hiring manager? I'm sure they would love to know that you will hate the work. We here at Cisco are versed in the Web.

Be honest, interesting, unselfish

One way to show how unselfish you are: contribute to topics of interest to you by replying to tweets on that subject. But just replying isn't necessarily enough to convey that you care. Don't be afraid to stir debate and define your views.

Leave when you want

I'm sitting in an airplane waiting to take off.

Still waiting.

Reading Seth Godin's latest while the plane sits here.

Plug moderately

Although Twitter generally operates as a one-to-many medium, the direct message allows you to reach out to a follower privately. (In order to direct message someone, they must follow you.). But direct messages can be misused, too.

Direct messages, in their best form, should be used as a Web-based version of the text message. Message someone private information such as when you plan to meet up for an appointment or share your cell phone number. You can use this option for any message that doesn't concern the rest of your followers.

However, direct messages are not just a way to e-mail spam people. Some marketing and PR professionals have been criticized for sending direct messages that say "thanks for following me" accompanied by a blatant product pitch.

Thank-you!

Twitter: @gerrykirk

Email: gerry@gerrykirk.net

Slides: gerrykirk.net/twitter-course-april-2009

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