Twitter e instagram: Estratégias de Marketing
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Transcript of Twitter e instagram: Estratégias de Marketing
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TWITTER & INSTAGRAM
RENATO MELO 2015
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MARKETING BOCA A BOCA
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COMPORTAMENTO
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O PODER NAS MÃOS DO CONSUMIDOR:
SE O LANCHE TIVER BOM = FOTO NO INSTAGRAM
SE TIVER VERDE = POST COM 1.000 LIKES E 12.000 COMPARTILHAMENTOS!
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A MELHOR REDESOCIAL É ONDE
ESTÁ SEU PÚBLICOALVO
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PENSEM NA SANDY!
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VARIÁVEISPÚBLICO
MÚSICAS DA MODADIVULGAÇÃO
INTERNETSHOWS
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SEM ALGORITMO?INSTAGRAM E TWITTER TRABALHAM DIFERENTE DO FACEBOOK, COM A LIVE TIMELINE
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TWITTERQUEDA DE RENDIMENTO
FUTILIDADES > INFORMAÇÃO
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ESTEJA PREPARADO
SEMPRE
SAZONAL
ESPERADO
PERENE
INESPERADO
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#PERENEDia-a-dia / Cotidiano
Nike conversa com os corredores todas as manhãs
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#INESPERADOImprevisível x Criatividade
Cacau Show aproveitou o famoso debate do vestido
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#ESPERADOCampanha x Integração
McDonalds e Coca Cola se unem com #CocaNoMc
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#SAZONALPreparação x Ao Vivo
Mitsubishi narrou o Superbowl com desenhos e vídeos
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Ao Vivo e Imprevisível?
Oreo foi trending topic com este post durante a queda de luz no SuperBowl. Serviu de base para a JCPenney no ano seguinte
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63% dos usuários do Twitter utilizam a rede junto com a TV
Twitter cria o TV Targetting para auxiliar as marcas
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1 – Marca Determina sua estratégia2 – Seleciona seus programas no TV Targetting do Twitter3 – Passa a atingir os usuários que estão falando sobre aquele show
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TIPOS DE HASHTAGS:As que já usam: #vaiquevaiEventos: #RockInRio2015Nome da empresa: #CocaCola
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#Dicas:Palavra ou frase memorávelTendênciasIntegração ou Reconhecimento
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#NUNCA:Sem exagero (1 ou 2 por tweet)SEM LETRA MAIÚSCULANão complique e use poucos caracteres
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#EVITE:Usar robôs, ainda mais em uma campanha machista
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Coca Cola transformava mensagens negativas em positivas, com desenhos. No entanto, blog fez com que a Coca usasse passagens de um livro nazista.
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Tweet com foto = 2x mais engajamento
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UTILIZE CAMPOS DE BUSCA PARA ENCONTRAR PESSOAS SEGMENTADAS
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RESOLVA O PROBLEMA DAS PESSOAS
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Crie conteúdos voltados para assuntos interessantes no Twitter. Utilize o topsy para saber a popularidade de cada palavra chave.
Visualize exatamente quando ele é mais popular.
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CASE DO PONTO FRIO:
20 MILHÕES DE VENDAS PELAS REDES SOCIAIS EM 2012
SABER A HORA DE OFERECER CADA PRODUTO
SER DIVERTIDO
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VAMOS A UM TOP5 DO PONTO FRIO
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CASE TECNISA:
Iniciou dia 13 de julho de 2008 para divulgar o Acqua Play aqui em Santos
Propostas:Divulgar lançamentos, posts do blog, etc...
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CLIENTES:Amantes da construtora;Pessoas querendo imóveis;Corretores e fornecedores.
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Em 2009: Promoções e vale compras para premiar os fãs nas redes sociais
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Vamos inovar? Vender pelo Twitter!
Estratégia de levar clientes para o site. Em 15 dias:539 visitas27 leads1 desistência1 negociação sem sucesso1 vendas
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Venda de um imóvel de meio milhão;
140 retweets sobre venda no twitter;
100 novos seguidores em 5 horas.
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QUEM TEM MAIS SEGUIDORES?
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INSTAGRAM SUPEROU O TWITTER EM DEZ 14:
300 MILHÕES DE USUÁRIOS
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INSTAGRAM:1 MILHÃO DE NOVOS
USUÁRIOS POR DIA
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É O FILHO DO
FOTOLOG
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MUDOU O MERCADO
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MUDOU NOSSO COMPORTAMENTO
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PASSAMOS CERCA DE 50 MINUTOS A MAIS EM UM
RESTAURANTE.(ISSO AUMENTA A FILA E DIMINUI O
FATURAMENTO)
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TÁTICAS DE GUERRA!
Como transformar fãs em clientes?
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OFEREÇA MATERIAL EXCLUSIVO
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BOM PARA TEASERS E NOVIDADES
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CONTEÚDO DE QUALIDADE ATRAI NOVOS SEGUIDORES
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LINHA EDITORIAL: TRABALHE COMO SE FOSSE UM
JORNAL
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USE CRIATIVIDADE E DIVERSÃO
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CRIE, INVENTE! SEJA INÉDITO!
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APROVEITE MATERIAL DOS SEUS SEGUIDORES
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ANALISE O QUE DÁ CERTO E O QUE DÁ ERRADO. NÃO TENHA
MEDO DE ERRAR
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ENCONTRE AS HASHTAGS CERTAS (E CRIE UMA SUA)
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USE PELO MENOS 15 HASHTAGS. PARA NÃO POLUIR O POST, USE
NOS COMENTÁRIOS.
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SIGA PESSOAS EM POTENCIAL
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DEIXE COMENTÁRIOS E INTERAJA COM SEUS SEGUIDORES
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CUIDADO COM AS GAFES
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#FERRAMENTASUTILIZE O INSTALOOK PARA ESTABELECIMENTOS DE RUA
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#FERRAMENTASINSTAQUOTE: TEXTOS PARA
SUAS IMAGENS
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#FERRAMENTASLATERGRAM: AGENDAR
POSTAGENS
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#FERRAMENTASFOLLOWERS+ - DESCUBRA SOBRE SEUS SEGUIDORES
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#FERRAMENTASINSTASIZE: AJUSTE AS IMAGENS PARA O
INSTAGRAM OU FAÇA COLAGENS
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#FERRAMENTASPIXLR EXPRESS: + EFEITOS
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#FERRAMENTASSNAPSEED: EFEITOS PARA FOTOS
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CASE: FOTÓGRAFO DE CÃES
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CASE: COCA COLA
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#FUTURO: ANALYTICS
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TEREMOS ANÁLISE DA SUA CONTA
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INÍCIO DOS ANÚNCIOS
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TWITTER & INSTAGRAM
RENATO MELO 2015