Twitter DM's Latest Innovation

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BENEFITS OF TWITTER GROUP DM AND TWITTER VIDEO

Transcript of Twitter DM's Latest Innovation

BENEFITS OF

TWITTER GROUP DM

AND TWITTER VIDEO

What’s The Big News?

A few months ago Twitter

mentioned the introduction

of new features in their DM

section.

The new video recording

facility, enabling live

recording up to 30 seconds

is not just fun for a group of

friends but also a huge

benefit for the marketers.

About Twitter And Its DM Video Facility

284 M monthly active users.

35 Languages supported.

500 M tweets are generated everyday

80% of twitter’s active users are on mobil

e

Source: (https://about.twitter.com/company)

LARGEST COMPETITORS

Users: Over 300 M

Over 70 M photos, vid

eos shared on a daily ba

sis.

Users: Over 40 M

Over 12 M Vine videos ar

e

uploaded on Twitter everyd

ay.

Bigger Canvas compared to Vine

and Snapchat

With Vine and Snapchat pioneering innovative

content marketing, Twitter Video comes as a

welcome change with it’s 30 second video limit.

It gives marketers across the world more time to

express their thoughts and brands creatively,

without the shackles one would find with the likes of

Snapchat and Vine.

Pre-Roll Ads

With the advent of Twitter video, Twitter have

managed to incorporate the Snapchat/Vine

Concept into Twitter video.

Now brands and marketers can use a 5 second

pre-roll ad, to convey a message that sticks in the

mind of the consumer.

What Twitter DM does is makes for Better reception for

contests, promotions, campaigns and soft launches

which will also generate better results subsequently.

It provides brands a platform to engage more actively

with their audience, and they will be able to gauge the

demands of the consumer more easily than before.

For entrepreneurs and beginners Twitter DM is

a boon.

It provides them with a playing field where they

can target the right audience while remaining

economical.

Text will never be as appealing as video or audio. With

Twitter Video, the barrier of a 140 characters is well and

truly broken.

This allows content marketers to express themselves

more freely without any restrictions. With Twitter video,

Twitter might have just got a lot more interesting

A DEMO The first video ever made on t

he Twitter DM video option

was by our very own Oscar ho

st Neil Patrick Harris!

https://twitter.com/ActuallyNP

H/status/56004914983680819

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