Twitter - Design for Social Business
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Follow Your Interests. Discover Your World. Twitter. http://youtu.be/4AN4_N5N52U?hd=1
description
My Twitter lesson for the Master in Design for Social Business. - http://matteofurlani.com/ - twitter.com/mattefrl - http://www.d4sb-master.com/ April 2011
Transcript of Twitter - Design for Social Business
Follow Your Interests. Discover Your World. Twitter.
http://youtu.be/4AN4_N5N52U?hd=1
the world in 140 characters
matteo furlani
in the beginning
bloggers & web 2.0
Man Writing a Letter (1662-1665), Gabriël Metsu
social media
Social media are media for social interaction, using highly accessible and scalable communication techniques
It’s the use of web-based and mobile technologies to turn communication into interactive dialogue
"a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,
which allows the creation and exchange of user-generated content"
(A.Kaplan, M.Haenlein)
definition (?)
video
Social Media
http://youtu.be/MpIOClX1jPE?hd=1
Time, January 2007
user-generated content
user-generated content
crowdsourcing
bootb.com
zooppa.com
crowdsourcing
threadless.com
...and now what?
the introduction of smartphones / tablets
brings a new way to communicate
people can now interact in real time all over the world
you don’t need a desktop pc anymore
real time
video
Google Goggles
http://youtu.be/IuppCYfDqts?hd=1
from blog to micro-blog
...but what is Twitter?
Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick,
frequent messages
People write short updates, often called "Tweets" of 140 characters or fewer
(2006)
video
facts
ashton kutcher & demi moore
stefano gabbana
protests
iran, june 2009
egypt, january 2011
@speak2tweet
twitter+googlefebruary 2011
for egypt
http://goo.gl/AslqF
imagine the possibilities
you know where you are
foursquare
specialsexplore
foursquare
tipsbadges
foursquare
i like your photo
cnn ireport+mashable+instagram=#techlife
picsaround.tumblr.com http://goo.gl/wVpqX
i like this food
case histories=get the most out of twitter
help & engage customers
@twelpforce
TWELPFORCE Best Buy
http://youtu.be/uc6Z5KR-Oys
real time schedule
@kogibbq
opportunities+viral marketing
+
@koifusionpdx @nikesportswear
Nike Sportswear Presents - Destroyer Burrito
http://youtu.be/mnPh_kvNdHM
social help
We Are Visible
http://youtu.be/mo-rkeFT8IQ?hd=1
my own personal magazine
my own personal magazine on the iPad
Flipboard for iPad - The Social Magazine App
http://youtu.be/LDARc7jhM8U?hd=1
Zite, the Intelligent iPad Magazine
http://youtu.be/wn2wKKZvcG4?hd=1
so what?
you have the contents
#d4sb
#d4sbon twitter
#d4sbon paper.li
#d4sbon ied.tv
#d4sb on...?
...now it’s up to you.
other videos
How newspapers can use Barack Obama's experience in new media http://youtu.be/vQ8JqtgPEvE
World's Top Digital Marketing Experts call the race http://youtu.be/Ll65ZJ8RacU
Barack Obama 2012 Campaign Launch Video - "It Begins With Us" http://youtu.be/f-VZLvVF1FQ?hd=1
