Twitter: Changing Your World ... 140 Characters at a Time

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Changing your world … 140 characters at a time Bill Sheridan, CAE The Business Learning Institute
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    13-Sep-2014
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Transcript of Twitter: Changing Your World ... 140 Characters at a Time

Page 1: Twitter: Changing Your World ... 140 Characters at a Time

Changingyour world …140 charactersat a time

Bill Sheridan, CAEThe Business Learning Institute

Page 2: Twitter: Changing Your World ... 140 Characters at a Time

Introduction to Twitter

How is it changing our world?

Getting started

Twitter basics

Advanced Twitter

The bottom line

Resources

Today’s agenda

Bill Sheridan, CAEThe Business Learning Institute

Page 3: Twitter: Changing Your World ... 140 Characters at a Time

An introduction to TwitterWhat is Twitter?Social filterBroadcasting toolListening agentNetworkerTeacher

What is it not?A waste of time.

Bill Sheridan, CAEThe Business Learning Institute

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Why is Twitter important?

Bill Sheridan, CAEThe Business Learning Institute

1. Information2. Citizen journalism3. Customer service4. Communication / collaboration

Page 5: Twitter: Changing Your World ... 140 Characters at a Time

Why is Twitter important?

Bill Sheridan, CAEThe Business Learning Institute

1. Information2. Citizen journalism3. Customer service4. Communication / collaboration

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Getting started

Step 1: Create your accountBill Sheridan, CAE

The Business Learning Institute

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Getting started

Step 2: Check your settingsBill Sheridan, CAE

The Business Learning Institute

Page 8: Twitter: Changing Your World ... 140 Characters at a Time

Getting started

Step 2: Check your settingsBill Sheridan, CAE

The Business Learning Institute

Page 9: Twitter: Changing Your World ... 140 Characters at a Time

Getting started

Step 2: Check your settingsBill Sheridan, CAE

The Business Learning Institute

Page 10: Twitter: Changing Your World ... 140 Characters at a Time

Getting started

Step 2: Check your settingsBill Sheridan, CAE

The Business Learning Institute

Page 11: Twitter: Changing Your World ... 140 Characters at a Time

Getting started

Step 2: Check your settingsBill Sheridan, CAE

The Business Learning Institute

Page 12: Twitter: Changing Your World ... 140 Characters at a Time

Getting started

Step 2: Check your settingsBill Sheridan, CAE

The Business Learning Institute

Page 13: Twitter: Changing Your World ... 140 Characters at a Time

Bill Sheridan, CAEThe Business Learning Institute

Twitter basicsStep 1: FollowingSome suggestions:

@MACPA@TomHood@BillSheridan@AICPA_JofA@IRSnews@SEC_News@PeterFranchot@MDChamber

… and who are they following?

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Bill Sheridan, CAEThe Business Learning Institute

Twitter basicsBe a power follower!

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Bill Sheridan, CAEThe Business Learning Institute

Twitter basicsCheck out Twitter’s own suggestions of whom to follow …

… based on your Twitter and Internet activity.

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Twitter basicsCreate some lists

Bill Sheridan, CAEThe Business Learning Institute

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Bill Sheridan, CAEThe Business Learning Institute

Twitter basicsStep 2: Listening

What are your followers saying?

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Bill Sheridan, CAEThe Business Learning Institute

Twitter basicsStep 3: Tweetingand retweeting

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Bill Sheridan, CAEThe Business Learning Institute

Twitter basicsStep 4: URL shorteners• Bit.ly• Goo.gl• Ow.ly• TinyURL• Su.pr• Lnk.co• T.co – Twitter’s built-in URL shortener

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Bill Sheridan, CAEThe Business Learning Institute

Twitter basicsStep 5: Direct messages

They’re like Twitter e-mail – one-on-one conversations in 140 characters.

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Advanced Twitter1. Third-party tools

• TweetDeck• HootSuite• Twhirl• Mobile apps

Bill Sheridan, CAEThe Business Learning Institute

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Advanced Twitter

Bill Sheridan, CAEThe Business Learning Institute

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Advanced Twitter1. Hashtags

2. Getting around the 140-character limit

Bill Sheridan, CAEThe Business Learning Institute

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My point is this:

Bill Sheridan, CAEThe Business Learning Institute

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Resources: Twitter: twitter.com TweetDeck: www.tweetdeck.com Twhirl: www.twhirl.org HootSuite: hootsuite.com Seesmic: seesmic.com Tweetchat: tweetchat.com Twitter mobile: twitter.com/download

Videos:

“Twitter in Plain English,” from CommonCraft bit.ly/eFtxnh “How To use Twitter for Business (Part 1 of 3: 'Listening'),” from AmazingVideoTours

bit.ly/g2xPgn “How To use Twitter for Business (Part 2 of 3: Engaging'),” from AmazingVideoTours

bit.ly/f0l3G8 “How To use Twitter for Business (Part 3 of 3: Tweeting'),” from AmazingVideoTours

bit.ly/hItoqb

Bill Sheridan, CAEThe Business Learning Institute

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Download these slides:

Slideshare.net/BillSheridan

Bill Sheridan, CAEThe Business Learning Institute

Follow me:

MACPA’s blog: CPASuccess.com

Facebook.com/BillSheridan

LinkedIn.com/in/BillDSheridan

Twitter.com/BillSheridan

Gplus.to/BillSheridan

YouTube.com/BillSheridan

SlideShare.net/BillSheridan

Flickr.com/photos/Sheridan