TO/NOT TO: TWEET

#who• @kyleoman - 13,836,112 - 27.3k - 679!

• M.A. Communication!• Published articles: !

• New communication technologies in self-disclosure (Journal of Communication, 2013)!

• Risk communication and social media (SAGE Handbook of Communication, 2014)!

• 17 other papers…!

• Social Marketer!• University of Arizona Social Media: Employee 0!• Contracted social advertising support!

• 52% higher engagement than Twitter’s suggestions!• Armory Pacific!

• Construct social media experiences and create identities!

!!

#purpose• Provide context for Twitter’s popularity • Suggest different ways to utilize the

platform • Introduce logistics for tweeting • Review little-known tips

#whyshouldicare• News outlets use it to gather information

and keep tabs on local areas. • Google indexes Twitter.

• Twitter is faster than Google. • Real time feed of every imaginable topic.

!!!

It is the pulse of the world.

#personal• keep up with the news • political interests • follow funny people • use it as an RSS feed • follow sports • entertainment • take advantage of popular brands • customer service speediness • keep tabs on friends and family • music discovery • local awareness • meet new people

Uses for Twitter could include:

#professional• follow companies you want to work for • interact with partner services • advertise your brand • updates on your business successes • follow networking events • grow awareness for you or something else • find pulses of discontent in target industry • view industry analysts’ talking points • identify competitors • locate customers

Uses for Twitter could include:

#logisticsHow you tweet (mobile)

#logisticsHow you tweet (desktop)

#logisticsHow you tweet (texting)

• Setup your account. • Add your phone number in the “mobile”

settings menu. • Text to 40404. • Dance.

!!!

#symbolsNotify someone.

@ = mention

#symbolsConversations.

@ = reply

#tricksBreak the mold.

“.@“ = public reply

#tricksHijack.

RT = quote tweet

#symbolsPound.

# = searching

#symbolsAttitude.

# = secondary messaging

#symbolsOh hey.

# = conversation injection

#symbolsTracking.

#engageIt’s not all about you.

favoriteretweet

#fave

#retweet

#message

• Twitter allows for private messaging in 140 characters or less.

• Messages can only be sent to people who mutually follow each other.

• Links can’t be sent in direct messages. !

!

U up?

#value• Locate accounts with similar interests. • Create lists to follow certain information. • Post a few times a day. • Favorite and retweet content you find

interesting. • Reply to your notifications. • Share interesting content. • Use promoted tweets (ads) to grow your

following and create conversation. !!!

Create a community.

#misctips• Twitter and Instagram do not get along.

• But… tweets with images get twice the response.

• Enable 2-step authentication for security. • Use proper grammar and spelling.

• There are exceptions. • Don’t go hashtag crazy. • Use a “$” in front of a stock name to see

activity. !!

For your consideration.

#example

#whatsthepoint• Knowing where to go for information is

valuable. • Being seen as a thought-leader in a topic is

beneficial. • Involving yourself in conversations raises

your brand’s awareness. • Easy way to pass time and learn. • People like snippets of your life.

!!

It is the pulse of the world.

#littlethings

• twitter.com/kyleoman/lists/lol • Tweetbot for iOS is wonderful. • Hootsuite is great for hashtag/list

monitoring. • Google: Status People • Follow @ElanceSEA & @ArmoryPacific

Take aways.

#thanks