Twitter and News Engagement
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Transcript of Twitter and News Engagement
Rosa Trieu for Truthdig
Twitter: @rosatrieu
twitter and news engagement
4 Reasons why your news room should actively use social media
Reach new audiences
Engage your audience
Expand your brand
Own your brand
source: http://slidesha.re/15zeQRZ
6 Reasons why your reporters and staff should use social
media
Bring attention and traffic to your work
Follow up on your story
Build your brand
Talk to people
Find new ideas, trends, sources
Connect with readers and viewers
source: http://slidesha.re/15zeQRZ
•What am I supposed to “tweet” about?
details aboutlunch
love forKardashians
rants
Think of Twitter as your own publishing
platform
Tweet your content, but go beyond the
headline•Point out things
readers care about
Twitter is another chance to rewrite your headline and
make it go viral“You want a strong ‘clicky’ headline that entices readers: a burning question, a big secret, a thing-you-need-to-click-on-this-headline-to-find out. But it should accurately reflect the ideas in the piece, or the readers
will be annoyed.” – Sara Wilson, a senior editor for the Huffington Post
It doesn’t even have to be a headline; you can grab an interesting, attention-grabbing nugget from the story, or a question that will make readers want
to click and learn more.
1. Show off the drama
2. Highlight numbers, data,
weird stuff
3. Tweet what you’re reading, your beat, what
you’re working on
•...even if that means RT (retweeting) your competitors.
4. Diversify your Tweets with multimedia
Or something profound
Use or create #hashtags to build a
community
•#tcdisrupt
•#wjchat
•#emmys
Shorten your URLs•Use bit.ly or goo.gl or other 3rd party
platforms to track your Tweets and get reports
long links are less attractive and take up
space
short links are cleaner AND can be tracked
How do I talk to people on Twitter?
Follow people by subscribing to lists
Or create your own list
(we can help you create a list!)
Talk to people directly by mentioning them with @
•Now your tweet will be seen by everyone who follows you.
watch how other people will join in the conversation
too
Is anyone even listening?
(yes!)
What you can do now...
Update your Twitter bio and @handle
Include your association with Truthdig, something unique/interesting about you, and
keep your handle simple
Tweet. And Tweet often.
Use a program like TweetDeck to organize your Twitter the way yo
u ’d like
Attribute your source using “via/by/ht @ source”
Follow your content as it
travels•Look out for reach
•and responses
Have FUN!
Want more?• Twitter makeover
• Advanced tools: HootSuite, Tweetdeck
• How do I follow what’s trending? How do I make a list? How to follow my beat?
• I hate Twitter, you twatter
• I am interested in other social media platforms
Want help? We’re here!Contact Rosa at [email protected]