Twitter and Digital Marketing
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Transcript of Twitter and Digital Marketing
![Page 1: Twitter and Digital Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051616/5538740b4a79599a678b4747/html5/thumbnails/1.jpg)
By Serena Phillips
@Lvserena
@ParisianDaySpa
*Twitter and Digital Marketing
![Page 2: Twitter and Digital Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051616/5538740b4a79599a678b4747/html5/thumbnails/2.jpg)
![Page 3: Twitter and Digital Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051616/5538740b4a79599a678b4747/html5/thumbnails/3.jpg)
*Basic Setup Steps
*Create a unique, short, memorable Twitter handle
*Write a brief description of your business
*Add your company’s link into your description
*Follow relevant users
*The more ‘influence’ they have the better
*Don’t simply follow or follow back
*Twitter will block you!
*Local deal companies are great followers to have
https://support.twitter.com/articles/100990-how-to-sign-up-on-twitter
![Page 4: Twitter and Digital Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051616/5538740b4a79599a678b4747/html5/thumbnails/4.jpg)
*Reach Your Targeted Demographic
*Become an authority in your space
*Have timely relevant information
*Keep your topics focused
*Not all post are created equal
*Don’t anger your other social media followers with non-
relevant posts
*Posts on Twitter are not always appropriate for Facebook
and vice versa
*Follow and use Twitter lists
![Page 5: Twitter and Digital Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051616/5538740b4a79599a678b4747/html5/thumbnails/5.jpg)
*Using Twitter Lists
*Create and follow Twitter lists
*Great way to geotarget
![Page 6: Twitter and Digital Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051616/5538740b4a79599a678b4747/html5/thumbnails/6.jpg)
*Search Bar Secrets
*Filter:images
*Filter:verified
*Filter:links
*Near:(City or Zip) within:10mi
*Example: food near:LosAngeles within:20mi filter:images filter:verified
![Page 7: Twitter and Digital Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051616/5538740b4a79599a678b4747/html5/thumbnails/7.jpg)
*Create User Engagement
*Posting AT LEAST one time a day
*Re-tweeting users
*Responding to Tweets
*Live Tweeting
* 50% More follower growth
* Q & A sessions
*Add links
*Create interpersonal relationships
*Create a unique voice
*Using hashtags
* Long tail
*Listen to what people are talking about
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Good Use of #
Bad Use of #
![Page 9: Twitter and Digital Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051616/5538740b4a79599a678b4747/html5/thumbnails/9.jpg)
*Twitter Tools
![Page 10: Twitter and Digital Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051616/5538740b4a79599a678b4747/html5/thumbnails/10.jpg)
*Example