Twitter Ads - How to Use Promoted Tweets - Digital in Kent Monthly Meet Up 2
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Transcript of Twitter Ads - How to Use Promoted Tweets - Digital in Kent Monthly Meet Up 2
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Digital in Kent Monthly Meetup June 2014
Josh WhitenWebscape Marketing
Twitter Ads: The Lowdown
@joshwhiten
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What do they do?
@joshwhiten
• Promote your account• Promote your tweets
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Target users by…
@joshwhiten
• Who they follow• Interests• Device• Gender• Location• Language
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Potential benefits:
@joshwhiten
• Cheap traffic• Drive engagement• Target competitors
• Get data and insights• Get new Followers• Track GA Goals
• Proactive not Reactive
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Case Studies
@joshwhiten
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@joshwhiten
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@joshwhiten
![Page 8: Twitter Ads - How to Use Promoted Tweets - Digital in Kent Monthly Meet Up 2](https://reader033.fdocuments.in/reader033/viewer/2022052907/559118541a28ab905c8b45fb/html5/thumbnails/8.jpg)
@joshwhiten
![Page 9: Twitter Ads - How to Use Promoted Tweets - Digital in Kent Monthly Meet Up 2](https://reader033.fdocuments.in/reader033/viewer/2022052907/559118541a28ab905c8b45fb/html5/thumbnails/9.jpg)
@joshwhiten
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@joshwhiten
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Campaign Tips:
@joshwhiten
• Write new tweets• Test basket of tweets
• Target content to your audiences
• Refresh Tweets/targeting as
you go
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Tweet Tips:
@joshwhiten
• No # or @mentions• Use a tight format• Question, answer,
call to action• Leave space for a RT
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Example:
@joshwhiten
Need Help with your SEO? Webscape is your Local Kent SEO Agency. Read our success stories: http://bit.ly/webscapestories
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@joshwhiten
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Interested?
@joshwhiten
• Read up at https://support.twitter.com/groups/58-advertising • Ask us for help (we have
friends at Twitter)