Twitter addiction?

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Practical presentation about Twitter: concept, type, uses, elements, examples and social networks. Moreover its role in the social networks and how organizations have to know how to use the activities highlights and the collective intelligence of the users.

Transcript of Twitter addiction?

  • 1.Twitter addiction?@jordigraells www.graells.catTraining session Twitter Pack carrotcreative. CC BY 2.0 about for organizations Barcelona, 29th March of 2010This work is subject to a Creative Commons Attribution 3.0 licence. It allows the reproduction, distribution, public communication and transformation to generate aderivative work, without any restriction providing that the author is always cited (Jordi Graells Costa) and this licence does not contradict any specific licence that an imagewithin this report might have and the rights of the image prevail. The complete licence can be consulted at http://creativecommons.org/licenses/by/3.0/es/legalcode.ca. 1

2. 1. What is Twitter? Twitter is a social networking platform for publishing short text messages (up to 140 characters) and communicating with users via web browsers and mobile telephones.The communication is open on the Internet and there are social networks arising from the users that follow it. 2Twitter addiction? Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0 3. Twitter logo map 09 Boris Veldhuijzen van Zanten . CC BY-NC-SA 2.0 2. Twitter GalaxyTwitter is the web platform, the infrastructure.The users use multiple applications to manage the editing and publication of messages (like Hootsuite, TweetDeck, Twitterrific, Echofon, Mixero, Twitux and GTwitter), for transmitting images (Tweetphoto, Twitpic, etc.), for mobiles (Uber Twitter, Open Break, Seesmic, etc.), for metrics (Twitalyzer, etc.)3 Twitter addiction? Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0 4. 3. Types These are the basic Twitter mailboxes (profiles):Twitter logo Matt Hamm. CC BY-NC 2.0 - Personal - Corporate, those used by organisations. In this presentation we will focus on this type of mailbox, corporate mailboxes. 4Twitter addiction? Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0 5. Twitter icon for a fluid app Fotopedia. CC BY-NC-SA 3.0 4. Uses For organisations, Twitter is a tool suitable for:- communicating various types of information (incidents, warnings, emergencies, meeting agendas, invitations, human resource recruitment, etc.) - informing of new services, articles, publications, posts, press releases, etc. - for broadcasting events - for chatting and collaborating, namely, for creating a social network 5 Twitter addiction? Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0 6. 5. Elements:Structure of a tweetText + shortened link + #hashtagTwitter Accounts of the Catalan Parliament http://ow.ly/1nfaU #ogovMusic in Creative Commons http://ow.ly/1qF9h #cc 6Twitter addiction? Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0 7. Twitter bird logo icon illustration Matt Hamm. CC BY-NC 2.0 5. Elements:Tweet text The information must be short, accurate and concise. It must be properly composed according to the linguistic criteria and graphical conventions (typographical syntax etc.) currently in force in the organisation.7Twitter addiction? Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0 8. Twitter logo svartling . CC BY-NC-NC-SA 2.0 5. Elements:Link The links bring added value to the tweet. They must be selected and the trustworthiness of the source checked (examine the author and their history, check the authority of websites, tending towards content from organisations and not so much towards individuals with very personal opinions, etc.).8Twitter addiction? Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0 9. 5. Elements:Hashtag The hashtag denotes the tweets topic and it must be short. It is preferable to use those that already exist on Twitter (check which are in use via Twitters search engine http://search.twitter.com, for example, administraci). The hashtags are used to recoverinformation quickly. We can searchand filter content using the hashtags,collaborate and share information.They are also an indicator of themost important topics currently onTwitter. 9 Twitter addiction? Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0 10. 6. Retweets RT Retweets are tweets from other people or organisations that are published again. They encourage conversation. We can retweet in two ways. The first is to use the initials RT and the tweets have a maximum length of 125-130 characters (according to how many characters in the profile name). 1. RT + @nameofretweetedprofile + text + shortened link + #hashtag RT @Odilas The Global Information Technology Report 2009-2010http://ow.ly/1r6CK #tech2. Retweeting directly from Twitter and therefore this icon appears 10 Twitter addiction? Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0 11. 7. Network: follwings and followers The tweetsphere (network of people on Twitter) is made up ofthe users that we follow (followings) and those who followthem (followers). As a general rule, we also call those whofollow our profile followers. 11Twitter addiction? Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0 12. 7. Network: Managing the followings using listsTo manage this communication better, we need specific listsof people or organisations that we should follow more closelybecause their activity matches our profile well. 12 Twitter addiction? Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0 13. 7. Network: measuring the impactwww.twitalyzer.com 13Twitter addiction? Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0 14. http://twitter.com/emergenciescat 8. Examples http://r.odali.es/#_homehttp://twitter.com/bcnrod http://twitter.com/rodaliescat 14 Twitter addiction? Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0 15. Twitter, socialnetworking paradigm15 Twitter addiction? Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0 16. Do you know what lip dubs are? For example, this hospitals lip dub for prevention of breastcancer. They dance throughout the whole video. If they attract a www.youtube.com/watch?v=OEdVfyt-mLwmillion clicks, they will receive a large donation. What do youthink? Is it agood way for anorganisation topublicise whatthey do? Howlong before wesee this in ourorganisation?16Twitter addiction? Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0 17. www.youtube.com/watch?v=4-94JhLEiN0 A wedding and divorce lip dub... Video of the wedding of Jill Peterson and Kevin Heinz (July 2009). They come in dancing to the rhythm of Forever, the song by Chris Brown, and they make a great recording. The one for the divorce is good too :P www.youtube.com/watch?v=zbr2ao86ww0 17Twitter addiction? Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0 18. Results - In one week there have been 10 millionhits for the video. Now they are up to 46 million!Browns recording company discovered the infraction via Content IDbut decided, instead of removing it, to capitalise on the event and tomake a profit from the popularity of the wedding. They insertedadverts and a link to the shop to buy the song.What did they achieve?- In one week the number of copies sold rose from 30,000 to 50,000.- The song went from 9th to 4th position on iTunes.- Visits to Browns official video increased 2.5 fold.More information: Ciberpas issue no. 596, 25 March 201018Twitter addiction? Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0 19. Some conclusions:Network organisationsWe are moving towards a fluid society where people andorganisations interact via networks. Milestones are reached notvia systems relevant up tonow (like authority, division oflabour, hierarchy, etc.) butinstead by means such aspersuasion, collaboration,community involvement,social values, etc. 19 Twitter addiction? Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0 20. Why are social networks important?Time required to gather an audience of 50 million:- Radio: 38 years Source: Social networks at Madrid Network lvaro de Arenzana.- TV: 13 years Madrid, November 2009 www.madridnetwork.org - Internet: 4 years- A social network: in 11 months, 100 million usersSocial networks are the number 1 activity on the Internet. Intersection Consulting Mark Smiciklas. CC BY 2.0 20Twitter addiction? Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0 21. Social networks: the Gary countGarys Social Media Count Gary Hayes . CC BY-NC-ND 2.0 In 1 minute, socialwww.personalizemedia.com/garys-social-media-count networks produce all of this: 21 Twitter addiction? Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0 22. Which social networks do we use? Twitter and Facebook: general socialnetworks that encourage people to interact.Linkedin: vertical social network fornetworking using professional contacts andcollaboration of organisations (companies andadministrations).Google: beginning from the multiple searchfunctionalities combined with sets of otherapplications (galaxy of apps).Other repositories and tools for file-sharingvideos, images, presentations and documentsin the web: Youtube, Flickr and Slideshare. 22Twitter addiction? Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0 23. Twitter icon for a fluid app Fotopedia. CC BY-NC-SA 3.0Profile of Twitter users Men (75%), between 21 and 30 years old(56%), bloggers (83%), associated to theworld of the internet and ICTs (72%), thosewho use the tool for professional interests(52%).Source: Social networks at Madrid Network lvaro de Arenzana. Madrid, November 2009www.madridnetwork.org 23 Twitter addiction? Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0 24. Thank you!For comments:www.graells.cat otwitter.com/jordigraells. More info:www.slideshare.net/jordigraells Twitter Pack carrotcreative. CC BY 2.0@jordigraellswww.graells.catThis work is subject to a Creative Commons Attribution 3.0 licence. It allows the reproduction, distribution, public communication and transformation to generate aderivative work, without any restriction providing that the author is always cited (Jordi Graells Costa) and this licence