Twitter

TwitterAbout the companyAn onlinesocial microblogging service;allows 140-charactermessages called "tweetsBased inSan Francisco and has more than 25 offices around the world.Created in March 2006 byJack Dorsey,Evan Williams,Biz Stone andNoah Glass.Mission-To give everyone the power to create and share ideas and information instantly, without barriers.3,300 employees in offices around the world750 million users-base but only 271 million users active monthly 500 million Tweets are sent per day78% of Twitter active users are on mobileTwitter supports 35+ languagesTwitter Annual Advertising Revenue-2013 $406 million 2012 $259 million 2011 $139 million 2010 $45 millionAccording to Forbes, Company is expected to become profitable in early 2015.Line of Business and CompetitionOnly 33 million users active monthly in India.How Twitter earns Revenue- 1.)Promoted tweets- Advertisers pay to have brief messages show up in users' stream of Twitter messages.2.)Promoted trends- Advertisers can pay to have a topic of their choice listed.3.)Promoted accounts-Company can pay to have its account recommended to Twitter users.4.)Using Firehose-Selling its public data.

Competitors -1. Facebook2.Tumblr -for chatting,messaging,sharing of audio,video,text and pictures.3. Jaiku social networking and microblogging site.