Entrepreneur 2.0 Training material. This project has been funded with support from the European Commission. Responsibility for the content of this publication reflects the views only of the author, and the Commission is not responsible for any use of the information contained therein.

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twitter.com

This web 2.0 tool has been voted as one of the most attractive ones for

entrepreneurs within Mentoring/Advice/Support Category

Entrepreneur 2.0 Training material. This project has been funded with support from the European Commission. Responsibility for the content of this publication reflects the views only of the author, and the Commission is not responsible for any use of the information contained therein.

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Twitter Key characteristics• Twitter is an online social networking service that enables users to

send and read short 140-character messages called "tweets". Registered users can read and post tweets, but unregistered users can only read them.

• Main key characteristics:– 271 million monthly active users, 500 million Tweets are sent per day– Twitter is a relationship building and relationship maintenance tool;

the most obvious business use of Twitter is to meet potential customers and leads the same way you would at networking event or tradeshow. However, you can also use it to: Develop and promote your brand, Interact with your customer base, Track what people are saying about your company and brand, Create buzz around upcoming events, enable employees to post on behalf of a company, Promote other content you’ve created, including webinars, blog posts or podcasts, Develop direct relationships with bloggers and journalists for potential PR placement

• More info in our collection of Web 2.0 tools

Entrepreneur 2.0 Training material. This project has been funded with support from the European Commission. Responsibility for the content of this publication reflects the views only of the author, and the Commission is not responsible for any use of the information contained therein.

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Key benefits for entrepreneurs• Whether you use Twitter to get new ideas, learn, expand your network,

promote your cause or laugh on a daily basis, you’ll want to check out this compilation of inspiring men and women (plus a few companies) every entrepreneur should follow 50 people to follow on twitter

• “There is no doubt that Twitter has led to business relationships that I could not develop elsewhere. Want to make a sale? Know your target and go to where he or she lives. Twitter is full of potential contacts that are only reachable there”. - Jeff Hasen, the CMO of Hipcricket

• Expert tips to help you with twitter

Entrepreneur 2.0 Training material. This project has been funded with support from the European Commission. Responsibility for the content of this publication reflects the views only of the author, and the Commission is not responsible for any use of the information contained therein.

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How to use it effectively• How To Use Twitter To Market Your Business -

Twitter For Business - Jennie May (video)• Webinar: Twitter For Business - Unlock The My

stery - Evan Dunn (video)• How to Get 100K REAL Twitter Followers with

This Easy Method - Brendan Mace - (video)• Twitter for business - Use twitter for business

marketing and get results - IamtheSEOGuy - (video)