• It‟s a real-time text-based

– Limits messages to

– (160 for SMS, minus 20 for user names)

social networking service on the Web today – Nearly users

• ABC - Nightline 8 Minute Story - 2009– Relevance, use, impact– http://www.youtube.com/watch?v=nfnoWk3x2RU

&eurl=http://laughingsquid.com/twitter-on-abc-news-nightline-charlie-rose/

• Question : “ ?” “ ”

• In the average was tweets per day.

• In that had grown to .

• In tweets per day averaged .

• In that number was tweets per day.

• In the month of alone, tweets are being sent on

average per day.

• As of , users on Twitter are now averaging Tweets

per day

http://www.marketinggum.com/twitter-statistics-2011-updated-stats/

http://www.marketinggum.com/twitter-statistics-2011-updated-stats/

http://www.marketinggum.com/twitter-statistics-2011-updated-stats/

http://www.marketinggum.com/twitter-statistics-2011-updated-stats/

http://www.marketinggum.com/twitter-statistics-2011-updated-stats/

• Women follow more people on Twitter & post more tweets compared to

men http://bit.ly/o90uyT

• An average of new Twitter accounts are created every day http://bit.ly/o90uyT

yrs, mths & day from the to .

• In , now sent http://bit.ly/o90uyT

• Thanks Charlie Sheen: #tigerblood was the „pop culture‟ trending

topic for the 1st half of 2011 http://bit.ly/o90uyT

of active users on Twitter use their to tweet http://bit.ly/o90uyT

http://www.marketinggum.com/twitter-statistics-2011-updated-stats/

• Current record is set 4 secs after midnight in Japan on

New Year‟s http://bit.ly/o90uyT

and are the most active days on Twitter (16% of tweet

volume each) http://bit.ly/o90uyT

• Twitter ranks in the http://bit.ly/o90uyT

• The was sent by Twitter creator Jack Dorsey

@Jack http://bit.ly/o90uyT

http://www.marketinggum.com/twitter-statistics-2011-updated-stats/

• The in 2006 called Twitter “

”

• A Giblin/Gannon/Dong study found that most Twitter users rank “ ” as their on the service

• The has become so important that Microsoft (Bing) and Google now pay Twitter

each year so they can instantly “ ” messages for their searches

• The is now every Twitter message to

document “ ”

• The Giblin/Gannon/Dong study found significant between and users

– More oriented toward news and information

– less interested in socializing

– more interested in socializing than news and information.

• This probably means that are for Facebook and Twitter

• Conversations Occur or

Consent

– Better to be where you‟re being

discussed

– http://search.twitter.com/

• Several stand-alone programs

allow you to

– Hootsuite :

http://hootsuite.com/dashboard#/ta

bs?id=1088385

• Not is going to use Twitter

channels of

– For students, alumni, faculty and staff, businesses, and consumers

, and way to reach core audience

– Twitter users want

– Probably more interested in the lat Pacific than

Facebook users

attracted the of just about every

television, radio and newspaper in the Central Valley

– We have pitched numerous stories over Twitter

• Pacific‟s Is

linked with Twitter

– If something big happens here, we already know that many

to find out exactly what‟s happening

– to send a message

– (rt @UOPacific)– repeat someone else‟s messages

–(d @UOPacific)

– only delivered to one user

– It can be retweeted by that user, so don‟t assume it will always stay secret

– Used to shorten URLs for posting links

- (#pacific) – Makes that word more searchable

– Allows non-followers to quickly find related messages.

– Groups messages together so large numbers of people can see all related messages on a topic

– (#ff) – Some people send out the names of

their favorite Tweeters every Friday

– Also shows up as #followfriday

– (#musicmonday)– Mondays when people share their

favorite music

– These also can be #mzk, #nowplayingand #music

– Picture stored on Twitter‟s servers, sent through Twitter

– Very popular, especially with cell phone Tweeters

– A or of words being by a large number of Tweeters at any given

– http://www.twitscoop.com/

– http://tweetstats.com/trends

– http://tweetstats.com/graphs/uopacific

• Accounts are

– Pick a that best who you are

– Select an that let‟s people know who you are

• Pacific- combination

of UOP and Pacific

– There are at Pacific:

– http://www.pacific.edu/x24197.xml

• Start following or

for topics or that interest you

recommendations by

who are following

to describe yourself

– Keep it

• Department Accounts

– Consider your department Web page as your official URL

• Don‟t “ ” your tweets

– Use developed

– Users, especially students value clarity and

• Telephone Tweets– You can have sent to

your

• You can set the

• Ie. Between certain , or only messages

Twitter to Your Accounts

– Facebook, Friendfeed and other social media (#fb) http://www.facebook.com/selectivetwitter

– “feedburner” on your blog Tweets new entries

• You can go to and do it

• Twitter also offers it‟s own standalone programs

for the and

• Popular programs

.

– List of the most popular: http://techcrunch.com/2009/02/19/

the-top-21-twitter-clients-

according-to-twitstat/

• Each message is a “ ” to capture follower‟s attention

• Don‟t be afraid to “ ” other‟s messages– Makes you a

if it‟s

• Twitter shortens before sending

– Try to to where the link sends them.

• Don‟t post e stuff

– Will cause your followers to eventually

.

• Instead, post/link to stuff that is

or has captured your

• Don‟t yourself

subject matter

– Growing Trend in a Call for and

• Twitter is a

– Don‟t be afraid to to jump

start that conversation

• Don‟t overtweet

– Average 5-10/day

• Don‟t be too guarded

– People want to get to know you

– Let them, provide insight

• Don‟t delay responses

– Check account often and reply

ASAP

• Please Tweet Responsibly

– http://www.tweetresponsibly.net/

• The can see

your Tweets

your Tweet out

loud before pushing the

“ ” button.

• Don‟t

– If you retweet someone‟s

comment, give them

!

• Some accounts will send

– “Take Vaxadril”

– “Learn how to increase your followers on Twitter.”

post or retweet those. – Some of those accounts have been

– Sending out those types of messages will make it like you have been hacked

• People don‟t want pure “ .” – We may be doing this for marketing

reasons, but we want to look , not like an advertisement.

• On all social media there is a

of the people are “ ” • meaning they only watch feeds

and rarely comment.

do

responsible for more than 90 percent of messages

• This is on Twitter

of the users are responsible for of the messages

:

on Twittery follow everyone who follows you

as a courtesy

– Only follow people who have interesting feeds

– Mostly follows local news agencies, local Stockton organizations, educational services, other universities and on-campus personalities

– Makes it easier to find retweetable information that better serves our followers

– May creep out the students if Pacific started reading every tweet they sent

generally

• This is “social” media – We do want to be careful

of what we write

– We don’t want the languageto be cold and unforgiving

– Let your followers know thatthere is an actual human being writing the messages.

• Don’t be afraid to sometimes post something goofy– A photo of the staff or a co-worker‟s toys on a desk

– Comment on something that just happened• Like a breaking news story

• This will make your feed seem more honest and genuine and will gain you a lot of respect from your followers.

• Patrick Giblin

– Media Relations Manager, University of the Pacific

– Thesis: Social Media‟s Impact on Higher Education‟s

Crisis Communication Plans

– @inkyhack

• @UOPacific

• Ashley Hale

– Marketing Intern, Marketing and University

Communications

– B.S. Marketing, Class of 2012