Twitter 103 Trolls, Malware and Spam

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Twitter 103 Trolls, Malware & Spam A Tutorial for Oncologists Matthew Katz, MD May 2014

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Your account is set up. But trolls, malware and spam may lead to missteps that damage your reputation. Most of your experience online can be positive, but chance favors the prepared tweeter. Here are some tips that may help.

Transcript of Twitter 103 Trolls, Malware and Spam

Page 1: Twitter 103 Trolls, Malware and Spam

Twitter 103Trolls, Malware & Spam

A Tutorial for Oncologists

Matthew Katz, MD

May 2014

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Overview

Trolls Definition Types How to respond

Malware & Spam Definitions Magnitude How to minimize it

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Troll

Wikipedia: “Creation of any content that targets anther person.”

Mostly intentional, but in healthcare there are new variants that may be unintentional

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Who is a troll?

Troublemaking

Ridicules

Objectionable content

Lying

Lead astray

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Reality Check

Trolls are not people who disagree with you

Expect debate on Twitter

Be open to being wrong

When conversations get heated and emotional, show respect so you aren’t considered the troll

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Troll Types in Social Media

“Calling Out” Troll* Taunts you about your achievements, position Mainly affects self-promoters

“Public Shaming” Troll* Keeps pestering you, repeated tweets May alternate between email, tweet, FB post May try to make you look unresponsive

“Freeloader” Troll* People following others to obtain free materials

* Mitch Joel, TwistImage.com, http://bit.ly/1iNVm3C

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The 5 R’s of Responding to Trolls

Read, then walk around the block Trolls love emotional reactions

Respectfully ask for them to clarify Give benefit of the doubt since it’s only 140 characters

Reserve and humility are key Neutralize, de-escalate the hostile tone

Redirect topic after making your point Indicate you have moved on

Reject baiting if troll persists Don’t give trolls the attention they crave

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“Help Me Doctor”

Patient/caregiver Request for medical advice

May share symptoms, problems May want treatment recommendations Complain about actual real-life providers

Request for medical assistance Money for tests, medical procedures or medication Public support for raising awareness without full

disclosure, information

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“Help Me Doctor”

Different types Honest (unintentional) Fake (intentional) Don’t believe you can tell the difference!

Contacting you Public tweet or DM Email or LinkedIn, Facebook message

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Troll or not?

Reasonable to consider trying to get medical advice “objectionable” Not good medical practice Patient/caregiver may not know that, though

Assume it’s someone truly in need Even if it ends up being someone who’s baiting you,

you’ll be judged by how you treat that person Empathy and professional

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Handling “Help Me Doctor”

Expressing sympathy is fine Identify the boundary

“Sorry, I can’t address that for you” “That sounds like something to discuss with

your doctor” If the issue is pertinent to your field:

“Twitter isn’t the place for direct medical care. Call my office to make an appointment.”

Direct to Cancer.net to find doctor near him/herhttp://www.cancer.net/find-cancer-doctor

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For Persistent Trolls

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Block or Report?

Block is more appropriate for trolls

Caveat: You won’t see what they say about you anymore Generally recommend ignoring, unfollowing if applicable

If it’s on a topic you care about, consider checking in on them instead Don’t follow; lends credence to true trolls

Report is more for spam

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Malware and Spam

Malware = “malicious software” Access private information Disrupt computer/website Mostly for financial gain

Spam = unsolicited messages for advertising, other messages

Source: Wikipedia Malware: http://bit.ly/Sqjlva Spam: http://bit.ly/1kD6uxe

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Malware in 2014

Breaches and malware may cost $491B from malware in pirated software alone

1.2 B hours spent dealing with malware from pirated software

On Twitter and other platforms, fraudulent accounts can be sold to be used for malware or spam

Source: IDC/NUS, http://bit.ly/RfAXJj UC Berkeley, http://bit.ly/1mtodNa

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Mobile = computers

Source: Cisco Systems, http://bit.ly/1ig9xZp Forbes.com, http://onforb.es/1msRrY0

Android = 70-97% of malware

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Social Spam

0.5% of all social content is spam

355% increase in 1st half of 2013

Facebook+YouTube for 99% of content

15% provide link/URL to spam, porn or malware

Source: Nexgate, http://bit.ly/1msQcbs

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Twitter Spam

May use bit.ly or tinyurl.com shortlinks to mask the URL

Twitter banned such links in Direct Messages (DM) in October 2013

Social [ro]bots can autoreply to certain tweet content to share spam with you

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A Hint: Account Activity

Source: Nexgate, http://bit.ly/1msQcbs

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Beware of friends, too

Your account, or those of your friends/followers may be taken over

Spam may also come from legitimate accounts

If you notice it happen, notify the person with a DM If no response, open message in case spammer

has disabled notifications or deleted the DM

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Ways to Avoid Malware & Spam

Strong password Follow with care

No autofollow (using 3rd party apps)

Minimize 3rd party software linked to Twitter Don’t share your email on Twitter openly (DM

only) Don’t click on links from folks you don’t know

Source: Social Media Examiner, http://bit.ly/1g1E9xU eHow.com, http://bit.ly/Q4NKgv

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For Spammers: Block & Report

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Summary

Trolls will test you

Medical professionalism = take the high road

Protect your brand from malware and spam Strong password Value = quality not number of followers Limit 3rd party apps to essentials Look before you click

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Questions?

Contact me

Twitter @subatomicdoc

Website http://www.subatomicdoc.com/social-media.html


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