Michael M McCurry, CMP

Strategic Account Manager

Experient, Inc.

Today’s Learning Objectives

Strategically setup your own Twitter account

Understand and apply the basic Twitter terms

Toolbox of Twitter-based applications

My Professional Card32 year Event ProfessionalActive in Industry OrganizationsPassionate About TechnologyFrequent Presenter at Industry

EventsIntrigued by Adult Learning

Concepts and Innovative Event Design

My Personal SideFather of Two Awesome ChildrenSinger/Songwriter/MusicianWriter/BloggerHarley RiderProfessional Sports FanFoodie – Love to CookThe Movies!

What is Twitter?Twitter is a free

social networking and micro-blogging service that enables its users to send and read other users’ updates known as tweets.

A blog (a portmanteau of the term "web log”) is a type of website or part of a website.

Twitter Facts?Tweets are 140-characters or less105 + million users (as of 4/2010)300,000 new users per day

What we have to do is deliver to people the best and freshest

most relevant information possible. We think of Twitter as it's not a social network, but it's an information network. It tells

people what they care about as it is happening in the world.

—Evan Williams

What we have to do is deliver to people the best and freshest

most relevant information possible. We think of Twitter as it's not a social network, but it's an information network. It tells

people what they care about as it is happening in the world.

—Evan Williams

Objective #1: Strategically Setup Your Own Twitter Account

Maximize your marketing reach

Create impact as a Twitter user

What is Your Twitter Objective?Meeting new peopleThought LeadershipCustomer serviceNewsResearchHobbiesFollowing celebritiesEvent Promotion/Engagement

For Some, It’s About Daily LifeWhat you had for

lunchHow you sleptWhat’s going on at

workRandom musings

For Others, It’s About Following Stars

Ashton Kutcher has over 4,000,000 followers!

@TheEllenShow

Breaking “Real-time” News

Formal: CNN Breaking News @cnnbrkInformal: Those you follow

Customer ServiceCompanies use Twitter to LISTEN to the

conversationEngaged companies even respond@southwestair, @starbucks, @jetblue,

@ComcastBonnie, @TurboTax, Comcastcares

For Most People, It’s About Relationships

Converse with FriendsFind like-minded peopleShared LearningConvert online

relationships to real ones (personal and business)

Business OpportunityLifelong Friends

Create An Account

Setup Profile Page

Example of Profile Page

http://twitter.com/michaelmccurry

Maximize your marketing reach“User Name” Should

Identify You and Be Easy to Search

Bio Should Describe Areas of Interest

Photo Should Reflect Your User Goals

Group ExerciseIdentify your Twitter PurposeCreate a Bio – two sentences or less

Share with a partner

Navigating TwitterCommunication with Users

#2: Understand & Apply Basic Twitter Terms:

Navigating TwitterHow to Connect With People

Follow friends, family, colleaguesImport Email AddressesDirectories of like-minded peopleHashtagsWho Do Others Follow?

www.twellow.com

Understanding HashtagsReference tag depicted by #<keyword(s)>

(i.e. #orgpro)Used to Create Communities of mutual

Interest (i.e. conferences)Chat Sessions or Discussion GroupsMany uses for Meetings and Events

Hybrid Events (Remote & F2F attendees)Engage Attendees before the eventSpeaker Q&A

Hashtag Search Tool

.com

Navigating TwitterYour “Home Page”

Creating, viewing and responding to tweets @replies ReTweets (RT’s)

@mentions & Direct MessagesSearch Features, Lists & Trending topics

Your Posts go Here

Ppl you follow posts are displayed here

Communication With UsersBuild Your Personal Brand

Embrace a Spirit of “helpful”Comment on Tweets or

“Retweet” themPost Links to articles and

items of interestRespond to User QuestionsShare Opinions or

perspectives

Twitter EtiquetteDo’s

Be Yourself (transparent)

Add Detail to @replies and RT’s for context

Pause between TweetsTake individual

conversations Private (DM)

Use the “Magic” words often and the “Golden Rule”

Give Compliments Freely

Remember Everyone Can Hear You!

Dont’sSelf PromoteTweet in an altered

stateBe “Disagreeable”Spam or you will lose

followersRudeness in life is the

same in Twitter

Group ExerciseThink of a helpful piece of

informationShare it in two sentences or

less with a partner (partner now does the same with you)

Share the message you were given with someone else

Greater EfficiencyEnhanced Twitter Experience

#3: Toolbox of Applications

Efficiency ToolsTweetdeck (Download)Tweetchat (Web based)WTHashtag (Web based)

TweetdeckQuick viewsAuto-shorteningSchedule TweetsTranslate to other languageMultiple accounts and platforms

Twitter Facebook (personal and business) LinkedIn (personal only) Foursquare MySpace

View tweets and @replies all on one screen

Post tweets quickly and easily shorten hyperlinks

Create customized groups

so you don’t miss your favorite tweeters.

Tweet from multiple accounts and to Facebook,

LinkedIn and MySpace

Paper.li

Twitter Mobile ApplicationsWindows CE

ceTwit

iPhone TweetDeck Tweetie 2 Twittelator Pro

Blackberry UberTwitter Seesmic The Official Twitter

App

Android• Seesmic• Twidroid• HootSuite

Palm Pre• Twee• Tweed• TweetMe

Other Tools and Resourceswww.mashable.com – Great Info on All

things Socialwww.friendorfollow.com – Manage your

Following and Followerswww.untweeps.com – Get rid of “Dead

wood” tweeps that aren’t active.

Questions & Discussion

AcknowledgementsJessica Levin, CMPPresident & Chief Connector 7 Degrees CommunicationPhone: 908-294-5010E-mail:

jlevin@sevendegreescommunications.com

Michael M McCurry, CMPStrategic Account Manager

Experient, Inc.Twitter: http://twitter.com/michaelmccurry

Blog: Http://www.michaelmccurry.netEmail: Mike.mccurry@experient-inc.com

Phone: 847-825-0243

Contact Me Anytime