TWIST: Using HumanKind tools in my personal life
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Transcript of TWIST: Using HumanKind tools in my personal life
HumanKindTHE WAY I SEE THINGS
Friday, July 12, 13
Everyday we utilize tools to help sell ideas to clients. Grounded in research, meticulously laid out to provide insights in what will help clients succeed as marketers.
Why stop at work?
Friday, July 12, 13
What if they
helped us in life?
Friday, July 12, 13
THIS...
Speaking of life...
Friday, July 12, 13
THIS ... just became
Friday, July 12, 13
If we are able to make these tools work in our personal life as well as they do for our clients, we further prove we’ve been able to create
HumanKind
Friday, July 12, 13
Through the tools of Leo Burnett.My Life
Friday, July 12, 13
Not Carol Foley approved. This is merely my interpretation to adapt to our tools.
Caution
Friday, July 12, 13
Friday, July 12, 13
PeoplePurposeParticipationPopulism
Friday, July 12, 13
Participation
Friday, July 12, 13
Participation#1#2#3#4
ToolStylesPlayBuyShare
Friday, July 12, 13
ParticipationTool
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
!
Friday, July 12, 13
Participation Tool: Insight into journeys by category
Friday, July 12, 13
Some of the most
important journeys
includewhat shall
we call THIS?
Friday, July 12, 13
BE#INSPIRED# EDUCATE# ACT# WAIT# EXPERIENCE# REFLECT#
Not all motivational stages occur to the same degree.
PREPARE#
SOLO
SO
CIAL
BE INSPIRED
ANTICIPATE
REALIZE A DREAM
LEARN
GET COMFORTABLE
MOMENT OF TRUTH
SIFT & SORT BUY
BE PROACTIVE
BE IMPULSIVE
IMPRESS
BE POWERFUL
1%#
16%#
19%#
17%#
6%#
8%#
2%#
8%#
8%#4%#
9%#2%#
Friday, July 12, 13
BE#INSPIRED# EDUCATE# ACT# WAIT# EXPERIENCE# REFLECT#
Not all motivational stages occur to the same degree.
PREPARE#
SOLO
SO
CIAL
BE INSPIRED
ANTICIPATE
REALIZE A DREAM
LEARN
GET COMFORTABLE
MOMENT OF TRUTH
SIFT & SORT BUY
BE PROACTIVE
BE IMPULSIVE
IMPRESS
BE POWERFUL
1%#
16%#
19%#
17%#
6%#
8%#
2%#
8%#
8%#4%#
9%#2%#
“We’re pregnant - What shall we
call him?”
Friday, July 12, 13
BE#INSPIRED# EDUCATE# ACT# WAIT# EXPERIENCE# REFLECT#
Not all motivational stages occur to the same degree.
PREPARE#
SOLO
SO
CIAL
BE INSPIRED
ANTICIPATE
REALIZE A DREAM
LEARN
GET COMFORTABLE
MOMENT OF TRUTH
SIFT & SORT BUY
BE PROACTIVE
BE IMPULSIVE
IMPRESS
BE POWERFUL
1%#
16%#
19%#
17%#
6%#
8%#
2%#
8%#
8%#4%#
9%#2%#
“We’re pregnant - What shall we
call him?”
“No really what should we call
him?”
Friday, July 12, 13
BE#INSPIRED# EDUCATE# ACT# WAIT# EXPERIENCE# REFLECT#
Not all motivational stages occur to the same degree.
PREPARE#
SOLO
SO
CIAL
BE INSPIRED
ANTICIPATE
REALIZE A DREAM
LEARN
GET COMFORTABLE
MOMENT OF TRUTH
SIFT & SORT BUY
BE PROACTIVE
BE IMPULSIVE
IMPRESS
BE POWERFUL
1%#
16%#
19%#
17%#
6%#
8%#
2%#
8%#
8%#4%#
9%#2%#
“We’re pregnant - What shall we
call him?”
“No really what should we call
him?”
“Do we love it?”
Friday, July 12, 13
BE#INSPIRED# EDUCATE# ACT# WAIT# EXPERIENCE# REFLECT#
Not all motivational stages occur to the same degree.
PREPARE#
SOLO
SO
CIAL
BE INSPIRED
ANTICIPATE
REALIZE A DREAM
LEARN
GET COMFORTABLE
MOMENT OF TRUTH
SIFT & SORT BUY
BE PROACTIVE
BE IMPULSIVE
IMPRESS
BE POWERFUL
1%#
16%#
19%#
17%#
6%#
8%#
2%#
8%#
8%#4%#
9%#2%#
“We’re pregnant - What shall we
call him?”
“No really what should we call
him?”
“Will everyone be called that?”
“Do we love it?”
Friday, July 12, 13
BE#INSPIRED# EDUCATE# ACT# WAIT# EXPERIENCE# REFLECT#
Not all motivational stages occur to the same degree.
PREPARE#
SOLO
SO
CIAL
BE INSPIRED
ANTICIPATE
REALIZE A DREAM
LEARN
GET COMFORTABLE
MOMENT OF TRUTH
SIFT & SORT BUY
BE PROACTIVE
BE IMPULSIVE
IMPRESS
BE POWERFUL
1%#
16%#
19%#
17%#
6%#
8%#
2%#
8%#
8%#4%#
9%#2%#
“We’re pregnant - What shall we
call him?”
“No really what should we call
him?”
“Will everyone be called that?”
“Do we love it?”
“What about
these?”
Friday, July 12, 13
BE#INSPIRED# EDUCATE# ACT# WAIT# EXPERIENCE# REFLECT#
Not all motivational stages occur to the same degree.
PREPARE#
SOLO
SO
CIAL
BE INSPIRED
ANTICIPATE
REALIZE A DREAM
LEARN
GET COMFORTABLE
MOMENT OF TRUTH
SIFT & SORT BUY
BE PROACTIVE
BE IMPULSIVE
IMPRESS
BE POWERFUL
1%#
16%#
19%#
17%#
6%#
8%#
2%#
8%#
8%#4%#
9%#2%#
“We’re pregnant - What shall we
call him?”
“No really what should we call
him?”
“Will everyone be called that?”
“Do we love it?”
“What about
these?”
“Rafferty”
Friday, July 12, 13
BE#INSPIRED# EDUCATE# ACT# WAIT# EXPERIENCE# REFLECT#
Not all motivational stages occur to the same degree.
PREPARE#
SOLO
SO
CIAL
BE INSPIRED
ANTICIPATE
REALIZE A DREAM
LEARN
GET COMFORTABLE
MOMENT OF TRUTH
SIFT & SORT BUY
BE PROACTIVE
BE IMPULSIVE
IMPRESS
BE POWERFUL
1%#
16%#
19%#
17%#
6%#
8%#
2%#
8%#
8%#4%#
9%#2%#
“We’re pregnant - What shall we
call him?”
“No really what should we call
him?”
“Will everyone be called that?”
“Do we love it?”
“What about
these?”
“Rafferty”
“It’s time”
Friday, July 12, 13
BE#INSPIRED# EDUCATE# ACT# WAIT# EXPERIENCE# REFLECT#
Not all motivational stages occur to the same degree.
PREPARE#
SOLO
SO
CIAL
BE INSPIRED
ANTICIPATE
REALIZE A DREAM
LEARN
GET COMFORTABLE
MOMENT OF TRUTH
SIFT & SORT BUY
BE PROACTIVE
BE IMPULSIVE
IMPRESS
BE POWERFUL
1%#
16%#
19%#
17%#
6%#
8%#
2%#
8%#
8%#4%#
9%#2%#
“We’re pregnant - What shall we
call him?”
“No really what should we call
him?”
“Will everyone be called that?”
“Do we love it?”
“What about
these?”
“Rafferty”
“It’s time”
“Welcome Rafferty!”
Friday, July 12, 13
ParticipationStyles
Friday, July 12, 13
4 Key Participation StylesActing
Interacting
PlayersContent
EXPRESS COMPETE
EXPLORE COLLABORATE
Source: Quadrant chart adapted from “Smart Gamification: Social Game Design for a Connected World” by Amy Jo Kim, pH.D. ©2010
Friday, July 12, 13
Participation VerbsActing
ChallengeWin
Showoff
Compare Taunt
LikeGreet
Comment
HelpShare
Give
RateCollectView
Vote
Curate Review
ChooseCustomizeDecorate
Design
Build CreatePurchase
Interacting
PlayersContent
EXPR E SS COMPETE
EXPLOR E CO LLABORATE
Source: Quadrant chart adapted from “Smart Gamification: Social Game Design for a Connected World” by Amy Jo Kim, pH.D. ©2010
Friday, July 12, 13
Other things I participate in
woodworkingd.i.y parenting music adventuresmarketing gift giving
Friday, July 12, 13
Friday, July 12, 13
cont
ent
interacting
actingplayers
EXPRESS
EXPLORE
COMPETE
COLLABORATE
Friday, July 12, 13
cont
ent
interacting
actingplayers
EXPRESS
EXPLORE
COMPETE
COLLABORATE
Friday, July 12, 13
cont
ent
interacting
actingplayers
EXPRESS
EXPLORE
COMPETE
COLLABORATE
Friday, July 12, 13
cont
ent
interacting
actingplayers
EXPRESS
EXPLORE
COMPETE
COLLABORATE
Friday, July 12, 13
cont
ent
interacting
actingplayers
EXPRESS
EXPLORE
COMPETE
COLLABORATE
Friday, July 12, 13
Friday, July 12, 13
PlayBuyShare
Friday, July 12, 13
PlayBuyShare
Friday, July 12, 13
PlayBuyShare
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
Friday, July 12, 13
HumanKindla
cks
acts
lacks purpose
has purpose
has acts
Friday, July 12, 13
HumanKind
HumanKind
lack
s ac
ts
lacks purpose
has purpose
has acts
Friday, July 12, 13
1 Destructive
2 No Idea
3 Invisible
4 I don’t know what this brand stands for
5 I understand the brand’s purpose
6 An intelligent idea
7+ An inspiring idea, beautifully crafted
8 Changes the people think and feel
9 Changes the way people live
10 Changes the world
Friday, July 12, 13
lack
s ac
ts
lacks purpose
has purposehas acts
1234
1097+65
Friday, July 12, 13
lack
s ac
ts
lacks purpose
has purposehas acts
1234
1097+65
Family budgetsClothes I never wearPhotos
Things still in boxesItems on a shelf
CarSavings
Woodshop
Projects
James
Rafferty
Home Marriage
Vacations
Friday, July 12, 13
Create Participation @ Work
Friday, July 12, 13
Create Participation @ Workand Life
Friday, July 12, 13