Twin prime mobile app acceleration roi analysis (2) (1)
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Transcript of Twin prime mobile app acceleration roi analysis (2) (1)
Fast mobile apps. Everywhere.
Fast Apps Drive Higher ROI
“80% of users delete or abandon apps if they are slow”
Source: Dimension Data Research, 2015
“96% of users say speed is a critical factor in deciding which app to use”
Source: Dimension Data Research“The speed and performance of your App is the number one factor in customers using or deleting your app”
Source: A Global In-Depth Study of the Online Customer Experience, LivePerson, 2012
Feb 2008 Feb 2015
Chrome proved speed = market domination
Slow apps are usually the biggest leak in the customer
engagement, retention funnel
Fast apps drive engagement and retention
Customer stays in app, & comes back more often
App is Interesting
Customer Gratification
Content loads faster
ROI Case Studies
An app with 1M MAU now makes $15M more per year because of Twin Prime
Case Study #1: mCommerce
USER OPENS
APPPRODUCT VIEWS
CHECKOUT
SEARCH
Speed matters from the get-goSELECTIO
NH
IGH
RET
ENTI
ON
USERS HAVE LITTLE PATIENCE HERE
SLOW SPEED KILLS PRODUCT COMPARISON
SLOW LOADING PRODUCT RESEARCH, USER REVIEWS KILL PRODUCT SELECTION
USERS ARE MORE INVESTED & WILLING TO WAIT
HIGH USER SATISFACTION, RETENTION
SPEEDIS CRITICAL
5 extra images per session because of Twin Prime*
x 1 million users (MAUs)
x 1% conversion rate
x $25 average order size
=
$15M additional annual revenue
* Results from a Fortune 1000 eCommerce company using Twin Prime
Detailed Analysis
Top mCommerce Apps Already Know This
Priceline gets 60% revenue from its mobile app
Case Study #2: Consumer (Social)
An app with 1M MAU now makes $6M more per year because of Twin Prime
Detailed Analysis*
* time spent in app data from Frontback; revenue calculations not using actual Frontback data
52% more time in app spent by users because of Twin Prime
x 1 million users (MAUs)
x $1 average revenue per user per month
=
$6M in additional annual revenue
Frontback: Social app with millions of users
worldwide
Twin PrimeSolution Overview
Last mile is the bottleneck
70% of latency
Last milelatency & bandwidth constrained
First/ Middle milelow latency, high bandwidth
CDNs work for this part of the network
Twin Prime address issues of volatility and diversity of last mile without asking you to change your CDN
Twin Prime: machine learning for mobile networks
• machine learning for dynamic network optimizations
• simple 10min SDK integration with no changes in the backend; keep your CDN
• we do not modify, resize, cache or compress your data
• dashboard to visualize results and see speed analytics
Speed Up Your App!