Twin Cities Eloqua User Group - January 29, 2013
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Transcript of Twin Cities Eloqua User Group - January 29, 2013
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Twin Cities Eloqua User GroupJanuary 29, 2013
Wednesday, January 30, 13
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today’s agenda
start end
Updates &Announcements
Winter ’13 Release
Highlights
Sales Enablement
Tools
Monthly Feature: Cloud
Connector
Monthly Feature: Cloud
Component
Ask the Consultants
Open Discussion
Wednesday, January 30, 13
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Updates & Announcements
Wednesday, January 30, 13
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updates and announcements‣R1 Services‣ Performance Analytics - custom blended analytics & dashboards
leveraging Tableau and GoodData‣ Integration Services - new Pervasive connectors ‣ App Lab - custom object management, Lead Capture v2, date checker
‣R1 Hiring‣ Marketing Automation Consultants‣ Sales Executive‣ Integration Specialist‣ BI Analyst
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Winter ’13 Release Highlights
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’13 Winter release highlights‣Understand Your Buyers‣ Segmentation Filters/Operators‣ View Scores, Activities & Campaign Paths
‣Compelling Content‣ AdFocus‣ Mobile Friendly Templates
‣ Sales Tools‣ Engage - include attachments, send to large lists
‣Reporting‣ Performance and UI enhancements‣ New Reports - ROI Bubble Chart, Email Group, Scoring
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’13 Winter release highlights‣General Enhancements‣ Contact Level Security (add-on)‣ Sandbox Beta (add-on)‣ Canvas Improvements - customize step names, operational reports‣ Program Builder - add/move to campaign processing step (Contacts)‣ Form Enhancements - field groupings, customize step names,
improved conditional processing
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Sales Enablement Tool Demo:Discover, Profiler & Engage
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Cloud Connectors & Components
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cloud connectors vs. cloud components‣ Connectors - app that extends Eloqua’s Campaign Canvas.
Functionality to send/retrieve data from outside systems and/or perform a function
‣ Components – Extends the functionality of Eloqua Landing Pages in E10. It pulls content or logic from 3rd parties, and displays it on a landing page, such as Twitter Feeds or Facebook Single Sign On
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cloud connectors vs. cloud components‣ appcloud vs. cloudconnector websites‣ appcloud.eloqua.com - marketplace to learn about available apps ‣ cloudconnectors.eloqua.com -site where connectors and components
actually live, this is where they are configured and run‣ Must create a user account on cloudconnectors.eloqua.com (separate
login)‣ Must have credentials for Eloqua User w/API access
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Cloud Connector & Component Feature: SureShot SafetoSend
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FreshAddress SafeToSend‣ Catches and corrects bad email addresses before they impact database
or deliverability‣ Cross-references with RFC codes, common errors, and suspect and
malicious addresses‣ Benefits:‣ Builds a cleaner database‣ Maximize email deliverability and response rates‣ Reduces costs associated with bouncing e-mails‣ Avoid being blacklisted by ISPs
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FreshAddress SafeToSend‣ Landing Page Cloud Component (pre-entry)
‣ Automatically accept good e-mail addresses‣ Send an error to submitted
‣ Campaign Canvas or Program Builder (post-entry)‣ Returned data:‣ Good Email or “Bad” Reason‣ Returned Email Address (if found)
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FreshAddress SafeToSend‣ Cost
‣ Option 1: Pay-as-you-go ($250 minimum)‣ Option 2: Monthly lookup
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FreshAddress SafeToSend‣ How To:
Visit https://sparkplugs.sureshotmedia.com & Sign Up
Campaign Canvas or Program Builder:(1) Install Cloud Connector in Eloqua instance(2) Add and Configure Cloud Connector to Canvas or Program
Landing Page Cloud Component:(1) Register/Validate subdomain in SureShot Account(2) Enable Cloud Component in Eloqua(3) Add and Configure Cloud Component on Landing Page with Form
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Demo
Wednesday, January 30, 13
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Ask The Consultant
Wednesday, January 30, 13
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8009 34th Avenue South, Suite 300Minneapolis, MN 55425
P: 763.355.1025E: [email protected]: www.relationshipone.com
Wednesday, January 30, 13