Twilight franchise
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Transcript of Twilight franchise
The Twilight Saga Breaking Dawn: sold 3.2million
DVD units in the first weekend of release.
This is an example of synergy as Stephanie Meyers books would sell
more copies because of the immense publicity of the film. Convergence
was also capitalised on through merchandise (for example : Twilight
Trivia games, lunch boxes, stationery, furniture clothes etc).
