TWICE Digital Agency on Russian Digital Content Market at Futur en Seine 2014
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Transcript of TWICE Digital Agency on Russian Digital Content Market at Futur en Seine 2014
Daria Vedernikova Veronika Orlovskaya TWICE digital agency
CONTENTRussian digital content market
*In digital marketing since 2006 STRATEGY DIGITAL STRATEGY – SMM STRATEGY – CONTENT STRATEGY
PRODUCTION WEB SITE – MOBILE SITE – MOBILE APP – SOCIAL APP – VIDEO CONTENT
SPECIAL PROJECTS ONLINE/OFFLINE/PROMO – VIRAL CAMPAIGNS
CRM PROGRAMME
GOOD NEWS
78 MLN !active internet users
AND WE ARE !GOING TO GROW !
Regions and 55+
WE BECOMING !INTERNATIONALmore content and items are purchased abroad
SPECIFIC
WE DON’T KNOW LIMITATION
56% don’t think about authors rights
BUT IN SOME CASES WE ARE READY TO PAY
!
25% ready to pay
$1,2 BLN
MAIL.RU !
$65MLN 47%
VEDOMOSTI.RU !
14000 SUBSCRIBERS (40%) $100 - 150 PER SUBSCRIPTION
SUBSCRIPTION INCOME IS 24% OUT OF TOTAL
MORE TRENDS▪ People a less afraid to purchase online and to live
their data online !
▪ Government also see a dynamics regulations of e-commerce inside and outside Russia !
▪ And specially when we really want it spontaneous purchase increases up to 53%
OPPORTUNITY
EDUCATION WILL REACH
1,8 BLN $
KIDS CONTENTthey are the most active users but don’t have a credit card
C2C E-COMMERCE youtube is only leader in this area
RUSSIA IS PREDICTABLE
BE AWARE
WITH [email protected]