TWICE AS FRESH...ENTRY COSING ATE 5PM, WEDNESDAY 9 MARCH 2016 ENTER NOW AT...

CELEBRATING THE BRAINSBEHIND THE BRANDS

10 JUNE 2016 BANKING HALL, LONDON

TWICE ASFRESH

HOSTED BY &

HEADLINE SPONSOR

ENTRY CLOSING DATE: 5PM, WEDNESDAY 9 MARCH 2016 ENTER NOW AT INSURANCEMARKETINGAWARDSCONF.CO.UK

TWICE AS FRESHThe Insurance Marketing and PR Awards are returning in 2016, and this year they

are twice as fresh! After a fantastic inaugural year the awards are back to celebrate the creative minds and fresh thinkers who keep their businesses firmly connected to the

markets they serve.

The awards will celebrate the people and departments that provide the zest, and juice, to keep their brands buzzing, and with 4 NEW categories to choose from you will have

no problem finding somewhere to showcase your success!

Save the Date: This year the awards ceremony will be held on 10 June at Banking Hall, London. Don’t miss out on this fabulous afternoon of celebration!

Entry closing date 5pm, Wednesday 9 March.

CATEGORIESDIGITAL MARKETING CAMPAIGN OF THE YEAR

This award is open to all businesses operating in the UK insurance markets - or agencies working on their behalf - that have undertaken a digital marketing campaign, targeting retail consumers, intermediaries or other insurance buyers in the last 12-18 months.

The judges will be looking for entries that:

YDemonstrate how an organisation has used one or a mix of digital channels to improve market share, enhance customer loyalty, raise awareness of a brand or break into new markets

YAre innovative, original and fresh thinking

YIllustrate how a firm used data analytics to identify a customer segment to target and/or social media to better connect with specific consumers

YShow evidence of results being achieved against targets.

B2B MARKETING CAMPAIGN OF THE YEAR - BROKER

This award is open to all businesses operating in the UK insurance markets - or agencies working on their behalf - that have undertaken a marketing campaign targeting intermediaries in the last 12-18 months.


Y Demonstrate how an organisation has used one or a mix of media to improve market share, enhance broker loyalty, raise awareness of a brand or break into new markets

Y Are innovative, original and fresh thinking

Y Might illustrate how a firm used data analytics to identify brokers/markets to target and/or social media to better connect with specific intermediaries

Y Show evidence of results being achieved against targets.


B2B MARKETING CAMPAIGN OF THE YEAR - CLAIMS

This award is open to all businesses operating in the UK insurance markets - or agencies working on their behalf - that have undertaken a marketing campaign targeting claims professionals in the last 12-18 months.


YDemonstrate how an organisation has used one or a mix of media to improve market share, enhance customer loyalty, raise awareness of a brand or break into new markets


YMight illustrate how a firm used data analytics to identify markets to target and/or social media to better connect with specific claims professionals


INSURANCE PR CAMPAIGN OF THE YEAR

This award is open to all firms engaged with businesses operating in the UK insurance markets - or agencies working on their behalf - that have undertaken a successful PR campaign in the last 12-18 months.


YDemonstrate how an organisation has used its PR skills to raise awareness of a brand, its strategic objectives or communicate a major development within a business (e.g a product launch, appointment or rebrand)


YIllustrate how messaging through a wide range of media including video, audio, print and social media helped a firm achieve its objectives


CATEGORIESENTRY CLOSING DATE: 5PM, WEDNESDAY 9 MARCH 2016 ENTER NOW AT INSURANCEMARKETINGAWARDSCONF.CO.UK

NICHE MARKETING CAMPAIGN OF THE YEAR

This award is open to all businesses operating in the UK insurance markets - or agencies working on their behalf - that have undertaken a marketing campaign targeting a niche market in the last 12-18 months.


YDemonstrate how an organisation has used one or a mix of media to improve market share in a selected sector, enhance customer loyalty there, raise awareness of a brand or break into a new niche


YMight illustrate how a firm used data analytics to identify a market to target and/or social media to better connect with specific consumers


RESEARCH/PUBLIC AFFAIRS CAMPAIGN OF THE YEAR

This award is also open to all businesses operating in the UK insurance markets - or agencies working on their behalf - that have undertaken a piece of research, white paper or political lobbying to further public/partner/political understanding and influence opinions.

The judges will be looking for entries that either:

YDemonstrate how an organisation has used a piece of research or white paper to further its own understanding of a particular market

YHelp improve its customers (including policyholders, brokers or risk managers) understanding of an issue/new business opportunities

YOr deliver a message to politicians, Lords or MEPs to help influence policy decisions

They will be looking for:

YInnovative, original and fresh thinking

YEvidence of results being achieved against targets

Open to campaigns begun over the last 12-18 months.

CATEGORIESENTRY CLOSING DATE: 5PM, WEDNESDAY 9 MARCH 2016 ENTER NOW AT INSURANCEMARKETINGAWARDSCONF.CO.UK


DATA/TECHNOLOGY CHAMPION OF THE YEAR

This award is open to all businesses operating in the UK insurance markets - or data/technology specialists working on their behalf - that have helped undertake a PR/marketing campaign in the last 12-18 months that used technology and/or data to gain a competitive advantage.

The judges will be looking for entries that either:

YDemonstrate how an organisation has used data to segment its audience and then target a specific group with greater certainty.

OR YUsed technology in a disruptive manner to give a business a competitive edge/ appeal to a new audience.

They will be looking for:YInnovative, original and fresh thinking

YEvidence of results being achieved against targets.

Open to campaigns begun over the last 12-18 months.

CATEGORIESCUSTOMER CONNECTIVITY AWARD

This award is open to all businesses operating in the UK insurance markets - or agencies working on their behalf - that have undertaken a marketing campaign in the last 12-18 months.


YDemonstrate how a firm increased customer retention, measured by revenue per customer or improved satisfaction levels, and/or

YImproved consumer trust in a brand by embracing simplicity and transparency in its communications. A subject that is increasingly topical in the current regulatory environment.


MARKETING/PR TEAM OF THE YEAR

Open to any team working in the UK insurance industry.

The judges will be looking for a team that has:

YMade significant strides in promoting the brand they work for through marketing and PR activities

YCan clearly demonstrate a major contribution to the success of the business they work for

YShows innovative and original thinking in their messaging

YHas embraced all media channels to the end of forwarding the business that employs them.

This could have been delivered by a successful new product or service launch; a revamped pricing strategy; and/or a communication initiative such as uncensored feedback.

INSURANCE EVENT OF THE YEAR

This award is open to businesses operating in the UK insurance markets - or agencies working on their behalf - that have held an on or offline line event in the last 12-18 months (this could be internally or externally focused).


YDemonstrate how an organisation identified an audience and then delivered an event that fulfilled an information/marketing/education need

YHelped improve its customers (including insurers, suppliers, brokers or risk managers) or its own staff’s understand an issue/message/new business opportunity better

YDemonstrates innovative, original and fresh thinking with regards how the organisation communicated and connected with its audience

YEvidence of results being achieved against targets.

CATEGORIES


SOCIAL MEDIA INFLUENCER OF THE YEAR

This award seeks to attract entries from all companies or individuals working in or associated with the UK insurance sector that are using social media in their marketing and/or communications to either brokers, suppliers or consumers (or a combination of these audiences).

It is also open to firms using social media in their research or in their internal communication. The judges will be looking for evidence that entrants have really thought about social media and its transformational potential.

YOUNG MARKETER/PR EMPLOYEE OF THE YEAR

Open to anyone working in the UK insurance industry aged 30 or under on the closing date of 9th March 2016 engaged in marketing or PR. The judges will be looking for a person who has:

YMade significant strides in their professional development over the past year

YCan clearly demonstrate a major contribution to the team or department in which he or she works

YAll nominations must be made or supported by the person’s departmental manager.

INSURANCE BRAND OF THE YEAR

This special award will recognise the efforts of an insurance firm that has done the most in the last 12 months to utilise PR and marketing activity to improve both awareness and trust in its brand.

The judges will be looking for an entry that:

YDemonstrates how an organisation has used one or a mix of marketing, sponsorship and/or PR to improve market share, enhance customer loyalty and raise awareness of a brand

YShows innovative, original and fresh thinking

YGives examples of how a firm used data analytics and social media to improve awareness and trust in a brand

YGives examples of staff engagement, positioning them as brand ambassadors

YShows evidence of results being achieved against targets.

CATEGORIES


INDUSTRY CHAMPION OF THE YEAR

This special award will recognise the efforts of an individual who has done most to champion the insurance sector’s cause and improve its reputation in the last 12 months.

Some have criticised the insurance industry for having a dearth of leaders who are prepared to stand up and act as advocates in the public domain. But there are individuals who value the importance of using PR and marketing to achieve a positive result that not only impacts their own business, but also has wider ramifications for the entire sector: helping to bolster its standing and increase confidence in its products and offerings.

Suggestions are welcome, however the winner will be announced on the evening and there will not be a shortlist.

ACHIEVEMENT AWARD

This special award will be given to an individual working within insurance-related marketing and PR who has shown outstanding long term commitment to new thinking over their career to date. The inaugural winner was FWD founder Michael Gaughan.

Suggestions are welcome, however the winner will be announced on the evening and there will not be a shortlist

CATEGORIES


All award categories are open to businesses operating in the UK insurance markets - or agencies working on their behalf - that have undertaken marketing campaigns in the last 12-18 months. The Marketing/PR Team of the Year award is open to any team working in the UK insurance industry and the Young Marketer/PR Employee of the Year award is open to anyone working in the UK insurance industry aged 30 or under.

All entrants will need to answer specific questions about their nomination. For example, the questions for Digital Marketing Campaign are as follows:

YCompany name:YCampaign name: YYour 100 word ‘why we deserve to win’

declaration:YWhy you undertook this campaign

(up to 250 words):YDetails of the campaign

(up to 250 words):YThe result/impact of the campaign

(up to 150 words):YTestimonials (up to 200 words)

All categories have an option to upload up to 3 documents as supporting evidence.

The questions differ for each category, so please ensure that you read the questions carefully before starting your entries. Questions can be found on the categories page of our website: insurancemarketingawardsconf.co.uk

If you have any questions please do not hesitate to contact us:

Sponsorship SalesKaty [email protected] 7316 9423

Event Management & Entry EnquiriesRosie Gamble [email protected] 7316 9717

Marketing EnquiriesSophie [email protected] 7316 9649

ENTRY CRITERIA

TWICE AS FRESH...ENTRY COSING ATE 5PM, WEDNESDAY 9 MARCH 2016 ENTER NOW AT...

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